Darren Barefoot

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Darren Barefoot
March 2005.
Born (1974-04-25) April 25, 1974 (age 42)
Scarborough, Ontario, Canada
Occupation Writer, marketing executive and website creator

Darren Barefoot is a writer and marketing executive based in Vancouver, British Columbia, Canada. He is a founding partner at Capulet Communications, a public relations firm specializing in work with high technology companies and environmental organizations.[1][2] He currently resides in Vancouver.

Barefoot wrote a monthly column for the Yaletown View, whose parent company publishes magazines in British Columbia and California. Barefoot has also written for the Vancouver Sun and Victoria News newspapers, as well as marketing and technology trade journals. He is also a blogger who writes on a variety of topics.

In 2003, Barefoot was instrumental[3] in "Flowers for Al and Don," which purchased flowers for gay couples that participated in domestic partnership ceremonies in San Francisco, California and Portland, Oregon.

In 2005, Barefoot co-founded Northern Voice, an annual blogging, social software and online communities conference held in Vancouver, British Columbia, Canada.

In 2006 a play he wrote called Bolloxed debuted at theater festivals in Vancouver and Victoria.[4] It is a comedic romance about a Canadian computer programmer who falls in love with an Irish girl.

In 2007, Barefoot created Get a First Life, a satirical website that parodied the popular virtual world Second Life.[5] In July, 2007, Barefoot created another satirical website, iPhatigue, that parodies the Apple website.

In 2011, Barefoot pledged to purchase products only made and sourced in Canada.[6]


Barefoot is an author of two books:

In 2008, Barefoot co-authored a book about internet marketing entitled Getting to First Base: A Social Media Marketing Playbook.[7]

In 2009, Barefoot co-authored Friends with Benefits: A Social Media Marketing Handbook.[8] ISBN 1-59327-199-9, No Starch Press.


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