Darren Rovell

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Darren Rovell (born 1978) is a sports business analyst who works for The Action Network. He previously worked for ESPN.[1]

Early life and education[edit]

Rovell graduated from Roslyn High School in Roslyn Heights, New York in 1996.

Rovell attended Camp Greylock for Boys, a sports camp in the Berkshires.

He attended and graduated cum laude from Northwestern University in Evanston, Illinois, in 2000, where he is on the advisory board for graduate programs in sports administration.[2] He majored in theater. However, he also hosted a college radio show about sports business.[3]

Rovell interned for FoxSports.com.[3]

Professional life[edit]

Rovell was recruited out of college as a sports business writer for ESPN.com.[3] He reported on sports agents, endorsements, and contracts frequently on ESPN's SportsCenter.

Rovell joined CNBC in 2006.[2]

He has anchored five primetime documentaries for CNBC:

  • Swoosh! Inside Nike
  • Inside Track: Refueling the Business of NASCAR
  • As Seen on TV
  • Business Model: Inside the Sports Illustrated Swimsuit Issue
  • Behind The Counter: The Untold Story of Franchising

Rovell wrote the book First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon and co-wrote the book On the Ball: What You Can Learn About Business From America's Sports Leaders with David Carter.[2]

He also reports on non-sports business matters for ABC News.[3]

Rovell was part of the Outside the Lines report that disclosed the NCAA's investigation into whether Texas A&M quarterback Johnny Manziel was earning money from the sale of autographs, in potential violation of NCAA rules.[3] This was never confirmed as Rovell's alleged sources would not speak to the NCAA and confirm his story.

On November 28, 2018, The Action Network announced that Rovell was joining the company as a senior executive producer reporting to Michael J. Leboff. [4]


In November 2009, Rovell made controversial remarks in an article regarding an American athlete, Meb Keflezighi, the first American to win a New York City Marathon since 1982, by suggesting that he was a ringer.[5] He later apologized.[6]

On November 17, 2011, Rovell sent a tweet to his followers on Twitter, asking them to come forward with stories about how their businesses were losing money during the 2011 NBA lockout. A high school senior named "Tim," annoyed with Rovell's behavior at the time, created a fake name and email account, telling Rovell online that he owned an escort service in New York frequented by NBA players, which was losing 30% of its business.[7] Rovell failed to verify the authenticity, and ran the story in a CNBC column. "Tim" came forward with the story months later to the website Deadspin, because, he said, "he's just such a [expletive] on twitter all the time [I] just got fed up." Deadspin made Rovell aware of his mistake. On the same day, Rovell released an apology on CNBC saying, "there will always be people out there who want their 15 minutes of fame and not really care how they get there."[8]

In the October 2012 ESPN 30 for 30 episode entitled "Broke" and in a written piece on ESPN.com,[9] Rovell made several incorrect statements about the NFL Players Association's Financial Advisor Program. Even after the NFLPA's attempts to correct the falsehoods with ESPN fact checkers, Rovell's inaccurate comments were included (and remain) in the documentary. His written article was altered to reflect the truth, but without an editor's note to indicate the correction.[10]

On December 23, 2018, Rovell criticized LeBron James for his Instagram story post, which stated, "We been getting that Jewish money, Everything is Kosher."[11] Although James apologized for the Instagram post,[12] Rovell thereafter provided his own Instagram post in an attempt to justify his criticism towards James.[13] Several Instagram and Twitter users suggested that Rovell's criticism of James was misplaced.[14]


Emmy Award for his contribution to NBC's 2008 Election coverage.[2]

Personal life[edit]

Rovell married Cortney Brooke Schlosser in a Jewish wedding in 2008.[15]


  1. ^ Chris Ariens (21 June 2012). "Darren Rovell Leaving CNBC for ESPN and ABC". TVNewser.
  2. ^ a b c d Darren Rovell Profile, Biography, About CNBC.com
  3. ^ a b c d e Kandell, Steve (September 30, 2013). "The $ports Guy: Why Do So Many Fans Hate Darren Rovell?". Buzzfeed. Retrieved 30 September 2013.
  4. ^ Strauss, Ben. Darren Rovell on his move from ESPN to the Action Network: ‘They’re buying me as a brand’. The Washington Post. 28 November 2018. Retrieved 15 January 2019.
  5. ^ Darren Rovell (2 Nov 2009). "Marathon's Headline Win Is Empty".
  6. ^ Rovell, Darren (3 Nov 2009). "What I Got Wrong About Keflezighi". CNBC. Retrieved 2009-11-03.
  7. ^ John Koblin (6 June 2012). "How A Teenager With A Fake Escort Service Duped Darren Rovell And CNBC".
  8. ^ Darren Rovell (6 June 2012). "An Apology to My Readers". On August 22, 2013, Rovell lost, 11–0, in a game of one on one to Barstool Sport's "Big Cat."
  9. ^ http://espn.go.com/blog/playbook/dollars/post/_/id/1835/does-nfls-financial-advisory-program-work
  10. ^ https://www.nflplayers.com/Articles/Public-News/Letter-to-the-Editor-ESPN/
  11. ^ https://twitter.com/darrenrovell/status/1076842417104539649
  12. ^ https://www.theguardian.com/sport/2018/dec/24/lebron-james-jewish-money-comments-nba-asmr-21-savage
  13. ^ https://www.instagram.com/p/BrxVt-ynkmc/
  14. ^ https://twitter.com/darrenrovell/status/1076862995496620032
  15. ^ "Cortney Schlosser, Darren Rovell". The New York Times. November 7, 2008. Retrieved 19 January 2015.