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|Manufacturer||The Coca-Cola Company|
|Country of origin||United States|
Dasani (//) is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world. The product is tap water, filtered and bottled.
Coca-Cola uses tap water from local municipal water supplies, filters it using the process of reverse osmosis, and adds trace amounts of minerals, including magnesium sulfate (Epsom salt), potassium chloride and table salt (sodium chloride).
Coca-Cola announced they would be distributing Dasani water in new packaging made of 30% plant-based materials. Unlike other plant-based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions when compared to standard water bottles, though this still represents 2000 times the energy usage of tap water.
There are six common Dasani bottle sizes sold in Canada: 355 mL (12 fl oz), 500mL, 591 mL (20 fl oz), 710 mL (24 fl oz), 1 L, and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24.
The first source of Dasani water in Canada was Calgary, Alberta. A second bottling plant was later opened in Brampton, Ontario. The Calgary and Brampton plants produce Coca-Cola's plain-water (Dasani) and sugar-water (soft drinks) products. The company's administrative and marketing activities continue to be based in Atlanta, Georgia.
In early 2005, two flavored versions of Dasani were introduced: Dasani With Lemon and Dasani With Raspberry. Dasani with Strawberry has since been introduced. The flavored beverages are sweetened with sucralose.
Dasani was introduced to the Brazilian market in mid-2003, renamed as Aquarius. It was introduced to the Chilean market in 2005, including releases in regular, lemon and tangerine flavors. It was released in Colombia in late 2005 with their three regular flavors. In 2005, Dasani was introduced in the Argentinian market with the flavours peach, lemon, citrus and regular. It was also released under the name Ciel Dasani in Mexico in four flavours: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea, but it was discontinued in 2006. It was also released in Peru, Ecuador, Paraguay, Uruguay and Honduras.
Prior to the launch, an article in The Grocer trade magazine had mentioned that the source of the Dasani brand water was treated tap water from Sidcup, a suburban area on the outskirts of London. By early March 2004, the mainstream press had picked up the story  and it became widely reported that Sidcup tap water, after being processed by reverse osmosis, had been remineralized, bottled and sold under the Dasani brand name in the UK. Although Coca-Cola never implied that the water was being sourced from a spring or other natural sources, they marketed it as being especially "pure". This led the Food Standards Agency to request Hillingdon trading standards officers to launch an investigation into whether the claim was accurate.
Richard May, Chief Publicity Officer of Dasani, was said to be disappointed that the water had not been more successful.
On 18 March 2004, UK authorities found a concentration of bromate, a suspected human carcinogen, in the product that could be considered harmful if consumed in large quantities. Coca-Cola immediately recalled half a million bottles and withdrew the "Dasani" brand from the UK market. Shortly after, plans to introduce the brand to Continental Europe were announced to have been cancelled as well. Bromate was not present in the water before Coca-Cola's treatment process. During that process, the bromate was produced from the water’s bromide by exposure to ozone.
Coca-Cola intended to launch Dasani in France and Germany, although this never went ahead after bad publicity in the United Kingdom.
In line with the 2012 Summer Olympics and being the official drink sponsor, Coca-Cola decided not to reintroduce the Dasani brand to the UK market, and purchased the Morpeth, Northumberland-based Abbey Well bottler in 2008, branded under the Schweppes brand name (which Coca-Cola holds the UK rights to) to provide a locally sourced water brand for the event. To meet Olympic branding regulations, Abbey Well water was labeled as "Still Water" for on-camera appearances during the Games.
Republic of Ireland
In Ireland, it is marketed as Deep River Rock. The item is sold within various market places and other convenience stores throughout the area.
References and footnotes
- "Soft drink is purified tap water". BBC News. 1 March 2004.
- "Can The PlantBottle Save The Bottled Water Industry?". Fast Company. 19 March 2004.
- "Coca-Cola pulls Dasani launch in Europe". CBC News. 24 March 2004.
- Bill Garrett (16 June 2004). "Coke's water bomb". BBC News Online. Retrieved 21 June 2008.
- Michael McCarthy (20 March 2004). "Pure? Coke's attempt to sell tap water backfires in cancer scare". The Independent. London. Retrieved 21 June 2008.
- Matthew Beard (2 March 2004). "The real thing? Coke's water comes straight from the tap with a cool mark-up of 3,000 per cent". The Independent. London. Retrieved 21 June 2008.
- Matthew Beard (3 March 2004). "Inquiry into Coke's tap water". The Independent. London. Retrieved 21 June 2008.
- "Coke recalls controversial water". BBC. 19 March 2004.
- "New logo: Schweppes Abbey Well". The Branding Source. 16 March 2012. Retrieved 4 August 2012.