Data Propria

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Data Propria, Inc.[1]
PredecessorCambridge Analytica[2][3]
FoundedFebruary 2018[1][4][2]
HeadquartersSan Antonio, Texas[1][3][5]
Key people
ParentCloudCommerce, Inc.[1][10][8][9][2]

Data Propria is a company formed in 2018.[1][2][4] It is managed by Cambridge Analytica's former head of product, Matt Oczkowski, and employs at least three other former Cambridge Analytica staffers[11][8] including Cambridge Analytica's former chief data scientist,[8] David Wilkinson.[4][6] It is reportedly working on the 2020 Donald Trump presidential campaign.[8]

Notable clients[edit]

In May 2018, Bruce Rauner, the Governor of Illinois, was reported to be using Data Propria in his re-election campaign.[3]

Circa May–June 2018, Data Propria was reported to be electioneering for Donald Trump's 2020 re-election campaign.[8][2][3][12][13][14][15][10] Company president Matt Oczkowski and parent company part-owner Brad Parscale denied the accuracy of these reports, despite having claimed, in front of reporters, that Data Propria was working on that campaign.[8][6] An anonymous source additionally confirmed Data Propria's involvement with the campaign.[8][6]

In June 2018, Oczkowski and Parscale confirmed that Data Propria had signed a contract with the Republican Party's governing body (the RNC), to assist the party in the 2018 midterm US elections.[8]

Data sources[edit]

In June 2018, Data Propria was sent an open letter by U.S. Representatives Michael F. Doyle, Frank Pallone, and Jan Schakowsky.[16][17] The letter asked Data Propria to confirm the provenance of its datasets, and especially whether they contain material improperly acquired from Facebook by Aleksandr Kogan or Cambridge Analytica.[16][17]

See also[edit]


  1. ^ a b c d e f "CloudCommerce Launches Data Propria, Inc., Its New Data Analytics Division" (Press release). CloudCommerce . May 29, 2018. Retrieved 18 June 2018 – via
  2. ^ a b c d e f "Data Propria, run by Cambridge Analytica alumni, working on Trump 2020 campaign". Retrieved 13 July 2018.
  3. ^ a b c d e "A Cambridge Analytica Alum Launches a New Data Firm". Retrieved 13 July 2018.
  4. ^ a b c "Scandal-ridden Cambridge Analytica is gone but its staffers are hard at work again".
  5. ^ "Facebook's disclosures under scrutiny as federal agencies join probe of tech giant's role in sharing data with Cambridge Analytica". 3 July 2018.
  6. ^ a b c d Dellinger, AJ. "Trump Campaign Reportedly Adds Former Cambridge Analytica Employees to 2020 Efforts".
  7. ^ Herreria, Carla (28 February 2018). "Trump's New Campaign Head Linked To Company With Fraud Scandal Past: Report" – via Huff Post.
  8. ^ a b c d e f g h i j "AP: Trump 2020 working with ex-Cambridge Analytica staffers".
  9. ^ a b Kraus, Rachel. "Of course ex-Cambridge Analytica staffers are working on Trump's 2020 campaign".
  10. ^ a b Teri Robinson  (18 June 2018). "Data Propria, heir to Cambridge Analytica, working for RNC, possibly Trump campaign". Retrieved 18 June 2018.
  11. ^ "Donald Trump's 2020 campaign is working with ex-Cambridge Analytica staffers".
  12. ^ "Trump's 2020 campaign is reportedly using former Cambridge Analytica employees to target voters". Retrieved 13 July 2018.
  13. ^ Jeff Horwitz  (15 June 2018). "AP: Trump 2020 working with ex-Cambridge Analytica staffers". The Washington Post. Associated Press. Retrieved 18 June 2018.
  14. ^ "Trump's 2020 re-election campaign working with 4 former Cambridge Analytica staffers". 21 June 2018.
  15. ^ "Former Cambridge Analytica staff 'working on Donald Trump's 2020 re-election campaign'".
  16. ^ a b "Congress Grills Cambridge Analytica Alum on New Firm's Data Use".
  17. ^ a b "Congress questions data firm led by ex-Cambridge Analytica employee".