Dave Kerpen

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Dave Kerpen
Dave Kerpen 3.png
OccupationCEO, Likeable Media
Known forContestant on Paradise Hotel
Publicity stunts

Dave Kerpen is a New York Times best-selling author, serial entrepreneur, and global keynote speaker. Kerpen first received media attention in the Boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. He went on to appear as a contestant on Fox's 2003 reality television series, Paradise Hotel, and earned additional media attention for his "sponsored wedding" in 2006. He is the Founder and Chairman of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, a social media and word-of-mouth marketing agency for big brands. He is the author of the 2011 New York Times bestselling book, Likeable Social Media, the 2012 book, Likeable Business, the 2013 book, Likeable Leadership, and the 2016 book, "The Art of People: 11 Simple People Skills To Get Everything You Want."


Boston sports media celebrity[edit]

For a period in the late 1990s and early 2000s, Kerpen was well known in the Boston professional sports vending industry, often referred to as "the Crunch 'n Munch guy".[1] Kerpen gained prominence due to his unique vending pitches, featuring dancing and singing, at Fleet Center, Fenway Park and Gillette Stadium.[2] Former Boston Celtics coach Rick Pitino once had Kerpen ejected from Fleet Center, claiming that he was too distracting to his players.[3]

Reality television[edit]

In 2003, Kerpen appeared as a contestant on the Fox reality show Paradise Hotel, which featured competitors vying to stay in the hotel as long as possible. Each week couples paired off by electing to share a room, and the odd person out had to leave the hotel, ultimately concluding with one male and one female winner.[1][2] Kerpen was a runner-up on the program and the only finalist not to receive prize money.[4] In the finale, female winner Charla Pihlstrom had the option of splitting her $250,000 prize money with Kerpen but elected to keep it for herself.[5]

Business and political career[edit]

Kerpen is the co-founder (with his wife Caroline Kerpen) and CEO of Likeable Media, a social media marketing firm founded in 2006 and based in New York City.[6] He is also the author of the book, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), featured on the New York Times Bestseller List in June 2011. Kerpen's writings on the industry have been featured on Forbes, Inc Magazine, Mashable,[7] The Huffington Post,[8] and other outlets,[9] and he is a featured speaker on social media for publisher McGraw-Hill.[10]

In March 2009, Kerpen formed an exploratory committee to determine whether to run for the position of borough president of Queens.[11] Following a few weeks of campaigning, he left the race, due to the entrenched strength of incumbent Helen Marshall.[12] He was previously expected to run for New York City Council in 2009, but he abandoned that bid when he decided to seek the borough presidency.[13] During the spring of 2017 Kerpen ventured back into local politics when he ran for and won a seat on his district's School Board.

Kerpen published his second book, Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver in October 2012.[7] While Likeable Media continued to grow and work with brands including, Verizon, Neutrogena, Entenmann's, Grubhub and more, Kerpen had a growing passion for helping small businesses. So in 2013, Kerpen started Likeable Local on a mission to transform small businesses into a Likeable businesses through the power of social media. Likeable Local is a platform designed with small business owners in mind to help them succeed. Currently Kerpen is the Chairman of both Likeable Media and Likeable Local.

In March 2016 Kerpen published his third book, The Art of People: The 11 Simple People Skills That Will Get You Everything You Want. This book is a modern take on Dale Carnegie's classic, How to Win Friends and Influence People. Kerpen's book includes specific action steps that help readers drastically improve their people skills both personally and professionally. Following the release Kerpen has expanded his speaking resume including delivering keynotes at dozens of conferences across the globe including Singapore, Athens, Dubai, San Francisco, Cologne, Toronto, Bangkok, and Mexico City.


Kerpen was born in Brooklyn, New York, and attended Hunter College High School and Boston University.[14] He resides in Port Washington, New York with his wife, Carrie, and their son, Seth and two daughters, Charlotte and Kate.[13] Their marriage was held at KeySpan Park following a Brooklyn Cyclones minor league baseball game on July 8, 2006, with numerous companies sponsoring the event, including 1-800-Flowers and Entenmann's.[15][16]


  1. ^ a b Radsken, Jill (19 December 2002). "A Stroke of Guinness". The Boston Herald.
  2. ^ a b Goodman, Andrew (5 October 2003). "Good Company; When 'Reality' Ends And Reality Begins". The New York Times. Retrieved 10 May 2011.
  3. ^ Fee, Gayle; Raposa, Laura (20 January 1998). "Inside Track; Crunch is on junk-food vendor". The Boston Herald.
  4. ^ Fee, Gayle; Raposa, Laura (3 September 2003). "Inside Track; Did Crunch 'n' Muncher strike out in 'Paradise'?". The Boston Herald.
  5. ^ Peloquin, Jahna (21 October 2003). "'Paradise Hotel' Winner Says She's Minnesota Nice". Saint Paul Pioneer Press.
  6. ^ "theKbuzz Launches Likeable Media". Marketwire. 24 May 2010.
  7. ^ a b "10 Proven Strategies for Greater Likeability on Facebook". Mashable. 10 May 2011. Retrieved 11 May 2011.
  8. ^ Kerpen, Dave (28 May 2011). "Why Stephen Colbert Is More Likeable Than Jon Stewart". The Huffington Post. Retrieved 1 June 2011.
  9. ^ Kerpen, Dave (29 April 2010). "Don't Sell Anything on Facebook". Jen Fong Speaks. Retrieved 16 May 2011.
  10. ^ "Social Media Experts Show Marketing Practitioners How to Leverage Social Media". ENP Newsire. 24 February 2011.
  11. ^ "A Big Announcement". 8 March 2009. Retrieved 12 May 2011.
  12. ^ "Marshall Gathers Endorsements in Re-Election Bid". Reelect Democrat Helen Marshall For Queens. 3 June 2009. Retrieved 10 May 2011.
  13. ^ a b Lee, Gayle; Rapos, Laura (13 January 2008). "Inside Track; Starry Night For Patriots". The Boston Herald.
  14. ^ "Biography". TV.com. CBS Entertainment. Retrieved 11 May 2011.
  15. ^ Fletcher, Heather (11 June 2006). "This Wedding Is Brought To You By". The New York Times.
  16. ^ John Helyar (August 2006). "Living in a Fantasy World". ESPN: The Magazine. Retrieved 1 June 2011.

External links[edit]