Dave Peacock (businessman)

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Dave Peacock
Born (1968-05-26) May 26, 1968 (age 48)
Webster Groves, Missouri, United States of America
Education University of Kansas
Washington University in St. Louis
Employer Anheuser-Busch
Title President
Term 2008-2012
Predecessor August Busch IV
Website Anheuser-Busch

Dave Peacock (born May 26, 1968) is the former President of the Anheuser-Busch InBev subsidiary, Anheuser-Busch. He succeeded August Busch IV in 2008 after the acquisition of Anheuser-Busch was completed by InBev on November 18, 2008. He earned his undergraduate degree in Journalism (Advertising) from the William Allen White School of Journalism and Mass Communications at the University of Kansas in 1990 and an MBA from the Olin Business School at Washington University in St. Louis. He stepped down in 2012.

He currently is owner and chairman of Vitaligent, LLC, the largest Jamba Juice franchisee with stores in California and Missouri. He is on the Board of Directors for Stifel Corp and Schnucks Markets. He has also been Chairman of the St Louis Sports Commission since 2012. He was appointed by the Governor of Missouri to lead the task force to keep the NFL Rams in St Louis in 2015. Peacock also helped organize a group to secure an MLS expansion franchise in 2016-2017.

Post Anheuser-Busch[edit]

Dave has become involved in the St. Louis startup scene. He is an investor in RoverTown and serves on its Board of Directors. He is also an investor in St. Louis startup LockerDome and sits on their Advisory Board.[1]

In the fall of 2014, he was tasked by Missouri Governor Jay Nixon to lead an effort to keep the St. Louis Rams, a team in the National Football League, that was based in St. Louis at the time in anticipation of owner Stan Kroenke's plans to build a football stadium in Inglewood, California.[2][3] On January, 9 2015, he produced a plan to build an open-air stadium on the north side of downtown St. Louis he also led the stadium effort (along with Bob Blitz) until the Rams moved back to Los Angeles, California in 2016.[4]


  1. ^ Feldt, Brian. "LockerDome raises $10 million, adds Dave Peacock to board". St Louis Business Journal. Retrieved 17 February 2015. 
  2. ^ Kilcoyne, Martin. "Nixon appoints experts to keep NFL in St. Louis after Rams give deadline". Fox 2 News. Retrieved 17 February 2015. 
  3. ^ Farmer and Vincent. "Owner of St. Louis Rams plans to build NFL stadium in Inglewood". Los Angeles Times. Retrieved 17 February 2015. 
  4. ^ Hunn, David. "Planners announce open-air, riverfront NFL stadium". St Louis Post-Dispatch. Retrieved 17 February 2015. 

External links[edit]

  • [1] Anheuser-Busch corporate site.
  • [2] Anheuser-Busch InBev corporate site.
  • [3] St. Louis Business Journal article covering Dave Peacock.