Dave Stroud

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Dave Stroud is an American vocal coach, vocal educator, and lecturer. He is the creator and CEO of VocalizeU and established VocologyInPractice.[1] Stroud has worked with Justin Bieber, Michael Jackson, Jordin Sparks, Adam Lambert,[2] Natasha Bedingfield,[3] Mike Posner, Demi Lovato, and Kelly Clarkson.

Early life and education[edit]

David Lee Stroud was born on November 2, 1965 in Provo, Utah to Calvin Stroud and Gerta Palmer, Mormon farmers. Stroud attended Valley High School in Orderville, Utah and Provo Canyon School in Provo. Growing up, Dave was always interested in music and attributes John Denver for inspiring him to pursue a career in music. In high school, Dave dreamed of a career as a performer. Dave attended Salt Lake Community College and University of Utah to enhance his understanding of the voice. He began singing in a few bands, but when Dave's mentor asked him to start teaching his younger students, Dave quickly realized that teaching was his passion. He found it more satisfying to contribute behind the scenes and made teaching his primary focus.


Stroud’s first business was opening a nightclub in 1989, “CLUB DV8” at the age of 22.[4] “DV8” nightclub was a hot spot for up and coming artists and established bands like “Pearl Jam”.[5] As founder and partner, Stroud ran “CLUB DV8” successfully for a while but while on vacation in San Francisco, CA (in 1991) he decided not to return, and sold the nightclub. “DV8” was open until its final closing in 2004.[6]

In 1995, Stroud began talks with vocal coach Seth Riggs and Seth's late wife, Kathleen Riggs. Riggs and Stroud came up with a program for voice teachers to provide education and accountability.[7] In 1999, the company was put together and in 2000 the company began teacher certification. In 2000, Stroud trademarked the term, “Speech Level Singing.”[8] Stroud led the company as CEO/Partner (since conception) [9] and created & designed: international association of over 700 pre-certified and certified teachers, certification education manual, annual training events, teacher conferences, summer intensives, testing and development systems for voice teachers.[10][11] In March 2010, Stroud resigned from his position as CEO of SLS. In 1988 (while in Utah) Stroud had begun teaching voice lessons and opened his own vocal studio. It wasn’t until he moved to San Francisco that he realized he truly loved and wanted to focus more on teaching.[12] In 1990, Stroud opened DSVS (Dave Stroud Vocal Studio) in San Francisco, CA.[12] While in San Francisco, Stroud also worked training singers with the South Bay School of Music Arts and Showcase Music Institute.[13] In 1998 Stroud also opened a Los Angeles branch of ‘DSVS’. Stroud closed his San Francisco location in 2004 to focus solely on ‘DSVS’, Los Angeles.[14]

While CEO of SLS, Stroud created “ADG” (Artist Development Group), a production company creating multimedia content for US based and global artists. In 2003 Stroud designed ‘Singers Advantage’ (a multimedia music & performance education package), which ultimately became was co-branded by American Idol.[15]

In 1995, Stroud created a magazine for singers and musicians called, “Connecting Voices”, it sold 20,000 copies a quarter until it was stopped.[16]

In 1998, Stroud produced the CD, “If You Believe” as a fundraiser for the Northern California Songwriters Association. The CD reached# 39 on the top 40 list on R&R charts.[17] Songs were written by Narada Michael Walden and Sal Dakota and Tony Lindsay, produced by Geoff Grace, and mixed by Bobby Brooks.[18]

In 2002, Stroud produced his own artist showcase and turned it into a DVD series.[19]

In 2010, Stroud created DS Vocology LLC., a company offering singers products, services, software and education called VocalizeU. VocalizeU produces support for singers in the form of events, software, products, and a VocalizeU teaching network. After having produced vocal events for 15 years, Stroud rebranded under the VocalizeU banner his Annual VocalizeU Summer Artist Intensive in 2012. This event brought over 150 students who came from all around the world to study with Stroud and other trainers. Stroud's company also produced a VocalizeU Winter Songwriting Retreat, an intimate winter retreat in the San Bernardino Mountains to focus on artists' identity, vocal development, creativity, and songwriting skills. In July 2013, Stroud's company produced another VocalizeU Summer Intensive at Mount St. Mary's College in Los Angeles, California.[20][21][22]

In response to high demand, VocalizeU produced VocalizeU Nashville- a songwriting intensive where participants write a new song and perform them each night on Music Row.

In 2015 VocalizeU rebranded their home study program product to SingPro.

TV appearances[edit]

  • 2008, Stroud joined his client, Terry Ellis of En Vogue, on stage for "Don't Forget The Lyrics".[23]

Educational businesses[edit]

National Academy of Recording Arts and Sciences, National Association of Teachers of Singing, Stanford University, University of Southern California, San Francisco Conservatory, Palo Alto Research Center, Pacific Voice Foundation, Canadian Voice Care Foundation, Liverpool Institute of Performing Arts, Kunstuniversitaet Graz in Austria, The Jazz School in Berkeley, California, Marlborough School, Jazz Camp West, US multi-city masterclasses.[24][25][26][27][28]

Awards and recognition[edit]

Personal life[edit]

Dave Stroud married Shannon Gettins in 2014. The two met during a P90x test group. Shannon is a professional comedian, writer, and coach. They live in West Hollywood with their three pit bulls- Sasha, Leila, and Deena.


  1. ^ "Who We Are | Vocology In Practice". vocologyinpractice.com. Retrieved 2015-11-10. 
  2. ^ "Rescuing Voices". Backstage.com. 2010-06-18. Retrieved 2012-03-04. 
  3. ^ "Starwood - Artist Experience: Singing Lesson with Natasha Bedingfield in Houston (2 of 3)". Auction.starwoodhotels.com. Retrieved 2012-03-04. 
  4. ^ "CLVB DV8 CATERS TO WANNA-DANCE CROWD". Deseret News. 1989-12-15. Retrieved 2012-03-04. 
  5. ^ "Pearl Jam turns 20 | Concert Connection". Deseretnews.com. 2010-10-22. Retrieved 2012-03-04. 
  6. ^ Pat Reavy. "Fire destroys old Club DV8, building to be torn down". Deseret News. Retrieved 2012-03-04. 
  7. ^ Brandon Brophy (2009-01-02). "toronto speech level singing voice teacher brandon brophy | 3rd Voice: Grammy Winning Voice Lessons & Training Downtown Toronto". 3rd Voice. Retrieved 2012-03-04. 
  8. ^ "The Seth Riggs Hollywood Summer Vocal Program". Speechlevelsinging.com. Retrieved 2012-03-04. 
  9. ^ https://web.archive.org/web/20071103192201/http://spencerwelch.com/joomla/index.php?option=com_content&task=view&id=100. Archived from the original on November 3, 2007. Retrieved July 13, 2011.  Missing or empty |title= (help)
  10. ^ "The Seth Riggs Hollywood Summer Vocal Program". Speechlevelsinging.com. Retrieved 2012-03-04. 
  11. ^ Saturday, October 17, 2009 (2009-10-17). "Sydney IMT Vocal Intensive with Dave Stroud". RegOnline. Retrieved 2012-03-04. 
  12. ^ a b "Dave Stroud Vocal Studio - Our Community / Links". Davestroud.com. Retrieved 2012-03-04. 
  13. ^ "Welcome to the Dave Stroud Vocal Studio". Davestroud.com. Retrieved 2012-03-04. 
  14. ^ https://web.archive.org/web/20110220173606/http://www.davestroud.com/index.html. Archived from the original on February 20, 2011. Retrieved July 13, 2011.  Missing or empty |title= (help)
  15. ^ http://www.singersessential.com/
  16. ^ Dave Stroud. "Connecting Voices - Article 1". Retrieved 2013-10-22. 
  17. ^ "Dave Stroud Vocal Studio". Davestroud.com. Retrieved 2013-10-18. 
  18. ^ "The Dave Stroud Project: If You Believe '98". YouTube. 2009-01-04. Retrieved 2013-10-18. 
  19. ^ "The Vocal Studio - Hot News!!!". Davestroud.com. 1984-08-29. Retrieved 2012-03-04. 
  20. ^ "Pop Star Natasha Bedingfield Gives a Private Singing Lesson to Three Starwood Preferred Guests | Haute Living Magazine". Hauteliving.com. Retrieved 2012-03-04. 
  21. ^ Home     (2011-04-15). "Home". Dsvocology.com. Retrieved 2012-03-04. 
  22. ^ "HOME". VocalizeU. Retrieved 2013-10-18. 
  23. ^ "En Vogue Don't Forget The Lyrics Part 5". YouTube. Retrieved 2012-03-04. 
  24. ^ "Dave Stroud". Donnareed.org. Retrieved 2013-10-18. 
  25. ^ [1]
  26. ^ Saturday, March 07, 2009 (2009-03-07). "Atlanta SLS Vocal Intensive with Dave Stroud | Summary | powered by RegOnline". Regonline.com. Retrieved 2013-10-18. 
  27. ^ "Speech Level Singing - Review of London Masterclass With David Stroud". Vocalist.org.uk. Retrieved 2013-10-18. 
  28. ^ "Daniel Singh Vocal Studio - Event Overview". Danielstudios.com. Retrieved 2013-10-18. 
  29. ^ a b c d Dave Stroud. "Biography (short)". Retrieved 2013-10-22. 

External links[edit]