David C. Novak

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This article is about the businessman. For the scholar, see David Novak.
David C. Novak at the 2012 George McGovern Leadership Award Ceremony.[1]

David Colin Novak (born 1953) is an American businessman. He currently serves as the Executive Chairman of YUM! Brands Inc.[2]



He received a B.A. in journalism from the University of Missouri and was a member of the Delta Upsilon Fraternity. He served as an Account Supervisor on Frito-Lay products (Doritos and Tostitos) for Tracy-Locke Advertising in Dallas, TX before becoming the VP of all F-L products at the agency. Novak is a Christian and has been a member of Southeast Christian church.[3]


Novak served as Yum! Brand's Chief Executive Officer from 1999 - Jan. 1, 2015.[4][5] He served as Chief Operating Officer of Pepsi-Cola North America, and Executive Vice President of Marketing and National Sales for the Pepsi-Cola Company.[2]

He has been an Independent Director of JPMorgan Chase & Co. since 2001.[2] He also serves as a Director of Bank One Corporation.[2] He was named 2012 Chief Executive of the Year by Chief Executive magazine.[6]

Novak is credited with the invention of Crystal Pepsi.[7]


  • Novak, David C. (2012), Taking People with You, Portfolio Hardcover, ISBN 1591844541 


  1. ^ "Christina Aguilera honoured by Hilary [sic] Clinton for hunger relief work". OK!. Northern & Shell. Retrieved 2 November 2012. 
  2. ^ a b c d Profile 555f David C. Novak at BusinessWeek.com
  3. ^ "About David C. Novak". 
  4. ^ "David C. Novak to step down as Yum chairman/CEO". Lane Communications Group. 1 May 2014. Retrieved 24 June 2015. 
  5. ^ Jargon, Julie (1 May 2014). "Yum Says Novak to Leave CEO Role, Become Executive Chairman". The Wall Street Journal. Retrieved 24 June 2015. 
  6. ^ Donlon, J.P. (July–August 2012). "The Recognition Leader". Chief Executive (259): 24–32. ISSN 0160-4724. 
  7. ^ Jones, Del (7 November 2007). "Even good CEOs can pick the wrong direction". ABC News. USA Today. Retrieved 8 November 2014.