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David Cracknell

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David Cracknell
Known forFormer political editor of The Sunday Times

David Cracknell is a former journalist in the United Kingdom. Formerly political editor of The Sunday Times, he is head of a public relations firm, Big Tent Communications.

Early life


Cracknell attended Forest School in London and later went on to Pembroke College, Oxford. While at Oxford, his short story Alternative Medicine was published by Margaret Drabble in the first series of The Mays.[1]

Journalism career


Prior to launching his own consultancy in 2008, he covered politics for newspapers for over 15 years, including stints at The Sunday Telegraph, Press Association and finally being political editor at The Sunday Times. He also helped found Sunday Business with Jeff Randall in 1998.

During his seven years as political editor of The Sunday Times, Cracknell contributed to "an extraordinary run of Whitehall scoops" which exposed Tony Blair's government.[2]

On 23 May 2004, he revealed the doubts of Foreign Secretary Jack Straw that tactics in Iraq were "heavy handed".[3]

Another big story came in April 2004 when he revealed a series of leaked cabinet papers on David Blunkett's plan to introduce compulsory ID cards.[4]

On 8 August 2004, it was revealed that Sir David Omand, the UK's intelligence and security coordinator, had told a meeting of the British cabinet he was launching a major leak inquiry, which ended up costing an estimated £1 million.[5]

Cracknell obtained a leaked document written by Alastair Campbell shortly before the 2005 general election which claimed that the Labour Party was "home and dry".[6]

Business career


Following his departure from The Sunday Times, he was a managing director at PR firm FD, formerly Financial Dynamics, as well as being chairman of its public affairs division, where he advised Northern Rock on its recovery plan following the bank being taken into public ownership.

He left in August 2008 to found his own communications firm, Big Tent Communications, of which he is managing director.

Personal life


Cracknell lives in London and Rye, East Sussex and is married with three children.

In 2007 Cracknell played piano on a single by Gabrielle and Paul Weller called "Why".[7]



  1. ^ mayanthology (26 May 2017). "The very first #themays #mayanthology with contents 1992". Archived from the original on 26 December 2021.
  2. ^ "Who is behind the extraordinary run of Whitehall scoops in the Sunday Times? | the Spectator". Archived from the original on 10 April 2016. Retrieved 31 March 2016.
  3. ^ "British fears on US tactics are leaked - Times Online". www.timesonline.co.uk. Archived from the original on 6 October 2008. Retrieved 22 February 2022.
  4. ^ "Straw leads bid to wreck Blunkett ID card scheme | the Sunday Times". www.thesundaytimes.co.uk. Archived from the original on 10 April 2016. Retrieved 22 February 2022.
  5. ^ Winnett, Robert; Leppard, David; Cracknell, David (8 August 2004). "No 10 hunt for Sunday Times leaker is leaked". The Sunday Times. Archived from the original on 29 May 2015.
  6. ^ Cracknell, David (13 May 2005). "News analysis: No winners in the negative election". PR Week.
  7. ^ "Media Diary". The Guardian. London. 22 July 2007.
Media offices
Preceded by
Political Editor of The Sunday Times
Succeeded by
Jonathan Oliver