David Darling (entrepreneur)
CEO of Kwalee
16 June 1966|
London, London, United Kingdom
|Occupation||Entrepreneur, video game designer|
|Website||David Darling's Blog|
David Darling CBE (born 17 June 1966 in London) is a British video game developer and entrepreneur, known for co-founding Codemasters, with his brother Richard Darling, and for being involved in a long succession of top ten games over more than 30 years. He is now founder and CEO of smartphone app developer and publisher Kwalee.
Darling's father was a contact lens pioneer married to an Australian; they had 7 children. In his early life Darling lived on three continents—in the UK, in the Netherlands, in Australia, in France and in Canada—before finally settling in Crewkerne, Somerset. While in France, the family lived on a boat and travelled through the country, settling for a time in Cap d'Agde.
Darling attended 14 different schools in this time including Wadham School where he took classes in Computer Studies. His teacher, Mr. Evans, once told him to, "Stop programming games — it's a waste of time!" Darling would often stay behind after school to program, as there was only one keyboard available in the classroom. During the day he would have to use punch cards while other children had access to the sole keyboard.
Darling starting writing video games on a Commodore PET with his brother, Richard, in the bedroom of their home in Vancouver, British Columbia, Canada when Darling was 11 years old. This continued when the brothers moved to Crewkerne, Somerset to live with their grandparents. They then duplicated these games themselves and sold them via small advertisements in magazines such as Popular Computing Weekly. Soon they were earning more money than their father, who returned to England to manage the burgeoning business.
In 1982, when Darling was 16, they formed the company Galactic Software and supplied a succession of games to be published by Mastertronic, including The Last V8 (published under their MAD brand), one of several titles written by Darling.
Codemasters was formed in 1986 by Darling with his brother Richard and his father Jim to publish their games themselves. Initially it was housed in an industrial unit in Banbury, Oxfordshire, then moved to offices converted from the stables, barns and other outbuildings at Lower Farm House, outside Southam, Warwickshire.
Initially Codemasters concentrated on what were known as "budget" games at the £1.99 then £2.99 pricepoint for 8 bit home computers such as the Sinclair Spectrum and Commodore 64. With titles such as BMX Simulator, Rock Star Ate My Hamster and Pro Skateboard Simulator. Codemasters developed a reputation for innovation with features such as simultaneous four player gaming. They also had major success with the Dizzy series of games developed by the Oliver Twins, who later went on to found Blitz Games Studios. Within the first year of trading Codemasters was the best selling game publisher in Britain with in excess of 27% of the total market according to the Gallup charts.
In 1990 Darling co-developed the Game Genie, a game modification device for the Nintendo Entertainment System and other game consoles; this went on to become the 5th best selling toy in the United States of America in Christmas 1991.
In 2000, Darling won the UK National Entrepreneur of the Year Award.
In July 2012, Darling used his personal blog on the Kwalee website to say that video game consoles have become "like dinosaurs heading for extinction." He elaborates by saying he believes that Apple and Google will take over the market which was once established by the likes of Nintendo, Sony and Microsoft.
- "David Darling Video Game Credits and Biography". MobyGames. 2005-05-09. Retrieved 2016-12-24.
- "Companies related to David Darling". Flixens.com. Retrieved 12 July 2016.
- Boiston, Alan (20 April 2012). "Alan Interviews Codemasters Founder David Darling | video". TeamVVV YouTube channel. Retrieved 11 July 2012.
- "Out-of-Print Archive • Super Nintendo interview • CodeMasters – David Darling – The Game Genie". Outofprintarchive.com. Retrieved 24 September 2011.
- Johnson, Bobbie (14 June 2007). "Darlings sell their stake in Codemasters | Technology | guardian.co.uk". London: Guardian. Retrieved 24 September 2011.
- "'Darlings' of UK games honoured | news". BBC News. 13 June 2008. Retrieved 13 March 2013.
- "Kwalee's David Darling on the new challenge of making games and apps for iOS, interview, Kwalee news". Pocketgamer.biz. 14 September 2011. Retrieved 24 September 2011.
- Stuart, Keith (6 July 2012). "Evolution, disruption, annihilation: why 2013 looks like 1983 for consoles | news". London: Guardian.co.uk. Retrieved 11 July 2012.
- "Vince Cable comes to Silicon Spa | news". Leamington Courier. 3 July 2012. Retrieved 11 July 2012.
- "Profit and loss cycle catches out Darlings". Birmingham Post. 26 January 2006. Retrieved 31 May 2013.