David Droga

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David Droga
David Droga.jpg
Born David Bjorn Droga
1968
Perisher Valley, New South Wales, Australia
Nationality Australian
Occupation Creative chairman

David Droga (b. 1968) is an Australian advertising executive and the founder and chairman of Droga5, an advertising agency headquartered in New York City.

Early life and education[edit]

Droga grew up in Sydney, Australia, the fifth of six children.[1] He attended primary school at the Tudor House Preparatory School from 1978 to 1980 and spent his middle school years at The King's School, Parramatta from 1981 to 1986.[citation needed] He graduated from the Australian Writers and Art Directors School.[2]

Career[edit]

At the age of 22, Droga became a Partner and Executive Creative Director of OMON Sydney.[3][4] In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. In 1998, Media Marketing named Saatchi Asia Regional Network of the Year and Advertising Age named the Singapore office International Agency of the Year.[5]

Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director.[6][7] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year.[8]

In 2003, Droga moved to New York City to take a job as Worldwide Chief Creative Officer of the Publicis Network.[9]

Droga5[edit]

Droga founded his own agency, Droga5, in 2006. Droga5 has received various top industry awards from Advertising Age,[10][11] Adweek,[12] and the Cannes Lions International Festival of Creativity.[13][14] It was ranked among Fast Company's top ten advertising and marketing companies in 2017[15] and was named Adweek's US Agency of the Year in 2016,[16] Independent Agency of the Year at the Cannes Lions International Festival of Creativity in 2015,[17] 2016,[18] and 2017.[19] It has appeared on the Advertising Age A-List for seven consecutive years (2010–2017)[20] and was named one of Fast Company's World's Most Innovative Companies in 2013.[21]

Affiliations and recognition[edit]

As of 2011, Droga was the most awarded creative at the Cannes Lions International Festival of Creativity[22] and in 2013 he was the youngest person inducted into the New York Art Directors Club Hall of the Fame.[23] He is also a laureate of the Asian Media and Marketing Hall of Fame,[citation needed] the AdNews Hall of Fame,[24] the Campaign Brief AWARD Hall of Fame,[25] and the American Advertising Federation's Advertising Hall of Achievement.[26] In 2016, Adweek named Droga one of the top 100 most influential leaders in marketing, media and technology for the second time.[27] Esquire magazine has featured Droga in its annual Best and Brightest issue three times, and Creative magazine named him Australian Creative Person of the Decade.[28] In 2012, he was named Global Australian of the Year by the Australian Advance Committee[29] and honoured by the American Australian Association and G'Day USA.[30] In 2017, David Droga received the Cannes Lions Festival of Creativity's Lion of St. Mark, the festival's award for outstanding contribution to the creative industry.[31]

References[edit]

  1. ^ Ringen, Jonathan. "Advertising Superstar David Droga Knows How to Get in Your Head". Fast Company. 
  2. ^ "David Droga". Adweek. 22 July 2002. 
  3. ^ Editor, Staff. "ADC Hall of Fame Awards". ADC. 
  4. ^ Shaw, Adam. "David Droga Executive Chairman at Droga5". bestadsontv.com. Best Ads on TV. 
  5. ^ "Publicis Worldwide Appoints David Droga Worldwide Creative Director". PR Newswire. 13 December 2002. 
  6. ^ Oreamuno, Ignacio. "David Droga: Worldwide Creative Director Publicis". ihaveanidea.org. ihaveanidea. 
  7. ^ Editors, Berlin School. "About David Droga". Berlin School of Creative Leadership. Berlin School of Creative Leadership. 
  8. ^ "ADC Hall of Fame David Droga". Art Director's Club. 
  9. ^ Wentz, Laura (13 January 2003). "The Player: Droga to lead creative revival as Publicis makes itself over". Advertising Age. 
  10. ^ Stein, Lindsay. "2017 Agency A-List No. 4". Advertising Age. 
  11. ^ "Ad Age's 2016 Agency A-List". Advertising Age. 
  12. ^ Richards, Katie (4 December 2016). "U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success". Adweek. 
  13. ^ "Droga5 New York wins Independent Agency of the Year for second year in a row at Cannes Lions". Campaign Brief. 
  14. ^ Diaz and Lindsay Stein, Ann-Christine. "BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions". Advertising Age. 
  15. ^ Beer, Jeff. "Fast Company's 10 Most Innovative Companies in Advertising/Marketing 2017". Fast Company. 
  16. ^ Richards, Katie (4 December 2016). "U.S. Agency of the Year: Droga5 Is Defined As Much by Its Soul as Its Soaring Success". Adweek. 
  17. ^ "Independent Agency of the Year". Cannes Lions. 
  18. ^ Richards, Katie (27 June 2016). "New York's Droga5, Grey and McCann All Crushed Cannes With More Than 20 Lions Each". Adweek. 
  19. ^ Diaz and Lindsay Stein, Ann-Christine. "BBDO, Droga5, WPP Take Top Honors on Final Night of the Cannes Lions". Advertising Age. 
  20. ^ Diaz, Ann-Christine (25 January 2016). "Droga5 Is the Ad Age and Creativity 2016 Agency of the Year". Advertising Age. 
  21. ^ "Most Innovation Companies 2013". Fast Company. 11 February 2013. 
  22. ^ Dan, Avi (13 December 2011). "Droga5's David Droga About Redefining Advertising". Forbes. 
  23. ^ Coyne, Brendan (1 March 2013). "David Droga says advertising must step up in uncertain times". AdNews. 
  24. ^ "Hall of Fame". AdNews. 
  25. ^ "David Droga inducted into AWARD Hall of Fame – saluting a stellar career spanning four continents". Campaign Brief. 
  26. ^ "Advertising Hall of Fame". American Advertising Federation. 
  27. ^ "Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech". Adweek. 22 May 2016. 
  28. ^ Editors, ADC. "ADC Hall of Fame Awards". adcglobal.org. ADC. 
  29. ^ "Advance Global Australian Awards winners 2012". Advance. 
  30. ^ "David Droga honored at G'Day USA ceremony". Campaign Brief. 
  31. ^ Richards, Katie. "David Droga Will Receive the Cannes Lions' Lifetime Achievement Award, the Lion of St. Mark". adweek.com. Adweek. 

External links[edit]

Droga5 website