David Guido Pietroni

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David Guido Pietroni
David Guido Pietroni.jpg
Background information
Birth nameGuido Davide Pietroni
Born (1970-03-09) March 9, 1970 (age 49)
Genoa, Italy
Occupation(s)Music and Film Producer
Years active1990–present
Associated acts

David Guido Pietroni (born 9 March 1970 in Genoa, Italy) is an Italian music and film producer.


He started working very young as a promoter and Tour Manager for Italian singers, including Enrico Ruggeri, Massimo Di Cataldo, Gianluca Grignani, Massimo Riva, Federico Salvatore, Biagio Antonacci, Paolo Conte, Zucchero, Vasco Rossi and Eros Ramazzotti.

Thanks to his collaboration with Compay Segundo, protagonist of one of the most important movie and home video music projects of all times: Buena Vista Social Club produced in Cuba by Ry Cooder and directed by Wim Wenders, he exploring for a long time the most important music places of the Caribbean island. He came back to Italy devoted to new artistic languages between music and movies which will go with him from now on.

In 2001 he was openly involved in the project Playing for Change the project born with the mission to connect the world through music. The song "Stand by me" has largely exceeded 120M views in YouTube.

In 2002, with the "Arturo Toscanini Foundation" and Maurizio De Santis, he is the Producer, of Rigoletto, directed by Vittorio Sgarbi and with costumes designed by Vivienne Westwood. Represented in Piazza del Campo in Siena (Italy) with an audience of thirty two thousand people, Rigoletto is the biggest Italian opera event of that year.

From the live shooting of the show he produced the DVD entitled Rigoletto Story. Presented with Quentin Tarantino at the Venice Screenings within the Venice Biennale in 2004, the DVD is distributed worldwide by Columbia TriStar Home Entertainment and Sony Pictures Home Entertainment. With Rigoletto Story, he was eligible with two nominations to the Grammy Awards in the categories "Best Surround Sound" and "Best Long Form Music Video".

Since 1990 he is Agent and Producer of Vittorio Sgarbi. Together with Sgarbi he has planned the season 2007/2008 of the Arcimboldi Theater in Milan, the prestigious theater which has hosted the shows of La Scala Theater for three years, during its restoration works. More than 170 shows, a world preview and thirty national first performances, among which the performances of the musical Cats in the original edition by Andrew Lloyd Webber, the Italian debuts of Richard O'Brien's The Rocky Horror Show produced by Christopher Malcolm with which he started working since 1996 producing the world tour, Beethoven's Ninth Symphony conducted by Lorin Maazel and co-produced by the Toscanini Symphonic Orchestra, Peter Stein's interpretation of Faust, Eric Clapton, Elvis Costello, Katie Melua, Mark Knopfler and Lenny Kravitz.

In January 2007 David Guido Pietroni was contacted by the Italian spokesperson of the XIV Dalai Lama with the specific request that Pietroni together with Vittorio Sgarbi can attend at the press conference along with the highest Buddhist authority and Nobel Peace Prize winner. After a long and delicate negotiation, David Guido Pietroni announced to the media his participation together with the art critic at the event that will be held at the Palasharp in Milan on November 22, 2007 where, besides attending the press conference at the same table with the Dalai Lama, he was also invited to sit close to him on the Palasharp stage during the public meditation with the faithful.

In co-operation with the London's Victoria and Albert Museum and Vittorio Sgarbi, in 2007 Pietroni is the Associate Producer of "Vivienne Westwood's retrospective", which took place for more than four months at the Palazzo Reale of Milan.

In July 2009 he left Italy to move permanently to Tel Aviv despite he has kept his artistic production center between Italy and United States.

In October 2015 Pietroni brings a wealth of experience to his role as Art Director, together with Red Ronnie, of the Italian festival "L'isola che C'e", a four-day celebration of art, music, dance, food and culture in Palermo, Italy. The program included the performances of Matthew Lee, Olen Cesari, Dolcenera, Edoardo Bennato, Evolution Dance and more than 800 international artists including painters, sculptors and photographers.

In the same month he was the Producer, together with Red Ronnie, of the international art exhibition "The Art in the Cuban Revolution" view through serigraphs, drawings and posters of Che Guevara’s revolution and Fidel Castro's regime: almost 60 years of history told through the graphic “propaganda” which has been the main instrument of communication between the regime and the Cubans. Red Ronnie was one of the few video-reporter in the world to have interviewed, for over two hours, the lider maximo Fidel Castro talking especially, among other topics, about music and culture.

In 2015/16 he is Associate Producer of the theatrical show "Caravaggio" written and performed by Vittorio Sgarbi. Produced by Promo Music in collaboration with La Versiliana Festival, the show recorded sold out more than one hundred and fifty performances in the entire season. Sgarbi leads the audience through the life and the revolutionary art of maestro Michelangelo Merisi: Caravaggio.

In June 2016 he is Associate Producer of the largest viral "World Artistic Advertising Campaign" on social networks: #missionemonnalisa, A case history produced by Havas Worldwide, client Citroën. Thanks to the ingenious idea, the Campaign has achieved in Facebook, in just four days, the following results: 27.272.000 people reached, 9.200.000 views, 1.100.000 comments and shares, 250.000 likes/interactions. Thanks to the huge viral campaign on social networks, the media value achieved was estimated at €1,200,000 without invest any budget in media and advertising. The Advertising Campaign has won three Awards at the ADCI AWARDS 2016 (Direct, Pr & Integrated, Cyber1).

In May 2017, he inaugurated as a guest of honor, the Museu Europeu d'Art Modern together with José Van Roy Dalí, son of Gala and heir of Salvador Dalí. He also wrote the critical text on the official catalog.

In the same year he arranged and produced “La resistencia”, a balcan versions of Bella Ciao the famous popular song of Italian resistance associated with the anti-fascist partisan movement. Despite being a popular Italian song linked to national events and symbol of rebellion against financial power and in opposition to any form of dictatorship, the traditional Italian song became very popular in many countries of the world after being interpreted in 2017 by Manu Pilas and played in the soundtrack of the television series La Casa de Papel.

On September 26, 2018, David Guido Pietroni, Barbara Di Mattia and Stefano Veneruso, world announced at the 34th Haifa International Film Festival the forthcoming film "7 Dwarfs at Auschwitz" based on the incredible true story of the Ovitz family. The film is produced by David Guido Pietroni, Barbara Di Mattia and Stefano Veneruso which is also the film director.

In October 2018 he reached as producer the ranking position 53,668 on IMDb STARmeter among 9,285,228 film industry insiders.

Since 2004 David Guido Pietroni has been a Member of the Recording Academy GRAMMY Awards and part of Tribeca Film Center, the production company realized by a vision of Robert De Niro and Jane Rosenthal to bring together and support the New York City film community.

Personal life[edit]

David Guido Pietroni has been a vegan since 1994 although he has always declared that he has never been part of any activist organization.


  • He was eligible with two nominations to the Grammy Awards in the categories “Best Surround Sound” and “Best Long Form Music Video”.
  • He won, as Rigoletto Story producer, three Best Event Awards (2004) in the categories "Best Cultural Event of the Year", "Best Location" and "Best Sound"
  • Associate Producer of the Advertising Campaign #missionemonnalisa which has won three Awards at the ADCI AWARDS 2016 (Direct, Pr & Integrated, Cyber1).


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