David Jones (advertising executive)
David Robert Jones
|Occupation||Former CEO of Havas and Havas Worldwide cofounder|
David Robert Jones (born 9 November 1966) is a former CEO of Havas and Havas Worldwide (formerly known as Euro RSCG Worldwide), cofounder of global youth forum One Young World and founder of You & Mr Jones. He is author of Who Cares Wins: Why Good Business Is Better Business (Pearson/FT Publishing, November 2011) and the creator of the "Social Business Idea".
David Jones was born and educated in North England and holds business degrees from Fachhochschule Reutlingen and Middlesex Business School. Fluent in German, French and English, he began his career as an account executive at BDH Manchester (now TBWA) before moving to JWT in Paris and then Lowe Europe. Returning to London, he became the youngest board member at AMV BBDO.
Jones' career with Havas began in 1998, when he was appointed CEO of Euro RSCG Australia at age 32. After launching the network's first digital agency, he became president of global brands for Euro RSCG Worldwide and served as global brand director on Reckitt Benckiser. In 2004 he was promoted to CEO of Euro RSCG New York and in 2005 he succeeded Jim Heekin as CEO of Euro RSCG Worldwide and also taking on duties as directeur general of Havas. In 2006 Euro RSCG became the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. In 2009, Jones added the title of CEO of Havas Worldwide, running all the creative, marketing and design companies throughout the Havas network of 300+ offices.
In 2014 Jones left Havas and one year later he raised $350m and launched a new 'brandtech' group under the name "You & Mr. Jones".
David Jones is creator of the "Social Business Idea"—a principle and practice that "operates at the intersection of social responsibility and social media" and "aligns the goals of doing well and doing good." He cites the Dulux Let's Colour Project as an example. Social Business Ideas are a focus of Jones' book, Who Cares Wins: Why Good Business Is Better Business, published by Pearson/FT Publishing in 2011.
At Mashable Connect 2011 and other forums, Jones has advocated using the communication skills of the advertising industry to drive social change. He told Adweek "I passionately believe that what our industry actually excels at is using our creativity to change people's behavior. Given the state of the world, I believe that we in the creative industries not only have an opportunity but an obligation to use that talent and our creativity to change people's behavior around some of the bigger issues facing the world."
In 2009, Jones co-founded youth forum One Young World, called "arguably the most forward-looking and comprehensive piece of corporate social responsibility ever attempted" by Marketing Week. In 2011, Jones' work with One Young World was recognised by the Clinton Global Initiative.
In advance of the United Nations Framework Convention on Climate Change in Copenhagen in 2009, Jones was asked by former U.N. Secretary-General Kofi Annan to create a campaign to communicate the urgent need for action. Jones drove the creation of the TckTckTck Campaign for Climate Justice, an open source campaign that recruited more than 17 million "climate allies" to the cause. In 2010 TckTckTck was short-listed for a Webby Award for world's best advocacy campaign, and listed by The Guardian as one of the Top 50 climate tweeters in the world.
Social Business Idea
In Who Cares Wins, Jones defines the Social Business Idea as the overlap between what a company is good at ("a genuine and credible role for the brand or business"), and what consumers or customers are looking for ("real issues that consumers care about"). He lists as examples M·A·C's Viva Glam cosmetics partnering with Lady Gaga to raise money and awareness for HIV; Levi's Water<Less jeans line, produced with lower water usage; Marks & Spencer "Plan A" environmental commitment; Nike "Better World"; Pepsi Refresh Project, and more.
Awards and distinctions
The Guardian Sustainable Business Leader 2013
Financial Times and Aviva Top 5 European Pioneering Thought Leaders (2006)
Named as number two of two ad industry CEOs of the decade by readers of Adweek (2010)
Nominated by CR Magazine as Responsible CEO of the Year (2011)
Founding curator, Young Shapers (World Economic Forum)
Founding ambassador, D&AD White Pencil
David Jones is married with four young children. He has lived and worked in the United Kingdom, Germany, France, Australia, and the United States.
- Jones, David (9 September 2009). Who Cares Wins: Why good business is better business (Financial Times Series) (9780273762539): David Jones: Books. ISBN 978-0273762539.
- "Euro Rscg Chairman-Ceo Resigns". Media-online.ru. 2 August 2005. Retrieved 8 November 2011.
- "Global Agency Network of the Year: Euro RSCG | News – Advertising Age". Adage.com. 8 January 2007. Retrieved 8 November 2011.
- "The Annual 2006: Advertising Network of the Year – Euro RSCG | Advertising news | Campaign". Campaignlive.co.uk. 15 December 2006. Retrieved 8 November 2011.
- "Euro Chief David Jones Now Oversees 80% of Havas | Agency News – Advertising Age". Adage.com. 27 February 2009. Retrieved 8 November 2011.
- Silver, James (14 March 2011). "David Jones: the Tory ad-man who enjoys going for the jugular | James Silver | Media". The Guardian. London. Retrieved 8 November 2011.
- "David Jones Named CEO of Havas Group | News – Advertising Age". Adage.com. 8 March 2011. Retrieved 8 November 2011.
- Mark Sweney (11 June 2015). "Ex-Havas chief David Jones raises $350m for new 'brandtech' group". The Guardian. Retrieved March 6th 2017.
- "Home – Let's Colour Project". Letscolourproject.com. Retrieved 8 November 2011.
- "5 Key Shifts Happening Right Now in the World of Digital Marketing". Mashable.com. 1 June 2011. Retrieved 8 November 2011.
- Chapman, Mike. "'Beds Are Burning' for Climate Change". Adweek. Retrieved 8 November 2011.
- Choueke, Mark. "Collaborative approach marks new age of CSR | News". Marketing Week. Retrieved 8 November 2011.
- Young, One (29 September 2010). "David Jones receiving Clinton Global Initiative for One Young World | Flickr – Photo Sharing!". Flickr. Retrieved 8 November 2011.
- "The Global Campaign for Climate Action : The Global Campaign for Climate Action". Tcktcktck.org. Retrieved 8 November 2011.
- "Webby Nominees". Webbyawards.com. 28 October 2011. Archived from the original on 21 April 2010. Retrieved 8 November 2011.
- Edwards, Rhiannon (11 May 2010). "Top 50 Twitter climate accounts to follow | Environment | guardian.co.uk". London: Guardian. Retrieved 8 November 2011.
- "MAC Cosmetics: Viva Glam". Retrieved 19 December 2011.
- "Levi's: Water<Less". Retrieved 19 December 2011.
- "Marks & Spencer: Plan A". Retrieved 19 December 2011.
- "Nike Better World". Retrieved 19 December 2011.
- "Nike Better World". Retrieved 19 December 2011.
- "AAF-AHOA Members". Aaf.org. 14 August 2007. Archived from the original on 12 October 2011. Retrieved 8 November 2011.
- "David Jones – 2006 – 40 Under Forty | Crain's New York Business". Mycrains.crainsnewyork.com. Retrieved 8 November 2011.
- "Special Report: 40 under 40 – Special Reports – Advertising Age". Adage.com. 22 August 2011. Retrieved 8 November 2011.
- "World Economic Forum Announces Euro RSCG Worldwide's Global CEO, David Jones, as a 2008 Young Global Leader". Zawya. 11 March 2008. Retrieved 8 November 2011.
- "AdweekMedia: Best of the 2000s – Agency Executives of the Decade". Best of the 2000s. Archived from the original on 10 September 2011. Retrieved 8 November 2011.
- "4th Annual Responsible CEO of the Year Award Nominations Announced". Commit Forum. Archived from the original on 28 November 2011. Retrieved 8 November 2011.
- SBF 120 executives' earnings, Le Journal du Net, June 25, 2013
- 20 Questions: David Jones (Financial Times) http://www.ft.com/intl/cms/s/0/dcf5a77e-4b48-11e0-b2c2-00144feab49a.html
- Havas Chief Talks Outsize Game, Takes on Ad Giants (Advertising Age) http://adage.com/article/agency-news/havas-chief-talks-outsize-game-takes-ad-giants/149378/
- Man on a Mission (Marketing Week) http://www.marketingweek.co.uk/man-on-a-mission/3009162.article