David Kim (restaurateur)

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David Kim is an American businessman and was CEO of Mexican fast food chain Baja Fresh. He was also the CEO of other food brands including Sweet Factory and La Salsa. David Kim is no longer associated with any of the brands mentioned.

He was featured in an episode of the CBS series Undercover Boss.[1] On the show he offered a Baja Fresh franchise to an employee. [2]

David Kim, the former CEO of Baja Fresh, is now the Managing Director of Ignite Enterprises whose primary business is consulting with companies and entrepreneurs by helping them establish and grow their brands in the United States. [3]



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