Lauren at the 2012 Time 100 gala
October 11, 1971 |
New York City, New York, U.S.
|Alma mater||Duke University|
|Employer||Ralph Lauren Corporation|
|Title||Executive Vice President, Global Advertising, Marketing and Communications|
|Spouse(s)||Lauren Bush (2011-present)|
Ricky Anne Loew-Beer
David Lauren was born on October 11, 1971, the son of Ricky Anne Loew-Beer and fashion designer and executive Ralph Lauren. His father was the son of Belarus-born Jewish immigrants. His mother was the daughter of Austrian immigrants. The second of three children, Lauren has an older brother, Andrew Lauren, and a younger sister, Dylan Lauren.
Lauren attended Duke University, where he studied Political Science. At Duke, he founded Swing, a general interest lifestyle publication for Generation X, where he served as President and Editor-In-Chief. Swing was eventually published by Hachette Filipacchi Médias.
Lauren is currently Executive Vice President, Global Advertising, Marketing and Communications at Ralph Lauren Corporation, a position he has held since February 2000. In his role at Ralph Lauren Corporation, Lauren is responsible for the global advertising and marketing campaigns for the company for 28 brands, overseeing over 200 advertising campaigns a year, as well as the company's corporate and fashion communications and strategic marketing partnerships.
Lauren joined Ralph Lauren Corporation in 2000 to run the company's internet operations with Ralph Lauren Media, LLC., where he launched the Ralph Lauren website under an idea he called "merchan-tainment," or the combination of merchandising and entertainment.
In his time at Ralph Lauren Corporation, Lauren has played a role in many key initiatives, including the establishment of RalphLauren.com, the launch of the Rugby brand, and Ralph Lauren Corporation's entry into mobile applications. Lauren has also orchestrated the company's sponsorship of several international sporting events and teams, including Wimbledon, the U.S. Open, and the U.S. Olympic teams. In 2007, he was named DNR's "Marketer of the Year."
Lauren joined the Board of Directors of Ralph Lauren Corporation in August 2013.
David Lauren is the Executive Vice President of Global Advertising, Marketing, and Communications for Ralph Lauren Corporation where he oversees global campaigns, corporate and fashion communications, strategic marketing partnerships, RalphLauren.com and social media platforms. Additionally, he is a member of the Ralph Lauren Corporation Board of Directors and the Ralph Lauren Center for Cancer Care and Prevention.  David Lauren also serves as president of the Polo Ralph Lauren Foundation, orchestrates Ralph Lauren Volunteers, which sends Ralph Lauren employees out on community service initiatives, and spearheaded the G.I.V.E. (Get Involved Volunteer Exceed) campaign to promote service in the community. 
In recent years, David has been the driving force behind several groundbreaking creative partnerships and initiatives. Most recently, David advanced the concept of fusing fashion and technology by launching POLO 4D, a revolutionary runway event in which a water-screen projection towered above Manhattan’s Central Park.  David also pioneered wearable technology in fashion industry with the launch of groundbreaking PoloTech™ smartshirt, an innovative product that merges real-time biometric technology into active lifestyle apparel, and is designed to improve general wellness and increase personal fitness. 
He has also been instrumental in building the Company’s global fashion image as it has expanded across China, Russia, Latin America and Europe. Forbes recently listed him as the second most influential CMO in the world.
Before joining Ralph Lauren, David was Editor In Chief and President of Swing, a general interest publication for Generation X.
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