David Lauren

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David Lauren
David Lauren 2012 Shankbone.JPG
Lauren at the 2012 Time 100 gala
Born (1971-10-11) October 11, 1971 (age 44)
New York City, New York, U.S.
Nationality American
Alma mater Duke University
Employer Ralph Lauren Corporation
Title Executive Vice President, Global Advertising, Marketing and Communications
Spouse(s) Lauren Bush (2011-present)
Children 1
Parent(s) Ralph Lauren
Ricky Anne Loew-Beer

David Lauren (born October 11, 1971) is the middle child and youngest son of clothing designer Ralph Lauren. He has two siblings: Dylan and Andrew Lauren.[1]

Early life[edit]

David Lauren was born on October 11, 1971, the son of Ricky Anne Loew-Beer and fashion designer and executive Ralph Lauren.[2] His father was the son of Belarus-born Jewish immigrants. His mother was the daughter of Austrian immigrants.[3][4] The second of three children, Lauren has an older brother, Andrew Lauren, and a younger sister, Dylan Lauren.

Lauren attended Duke University, where he studied Political Science.[5] At Duke, he founded Swing, a general interest lifestyle publication for Generation X, where he served as President and Editor-In-Chief. Swing was eventually published by Hachette Filipacchi Médias.[5][6]

Career[edit]

Lauren is currently Executive Vice President, Global Advertising, Marketing and Communications at Ralph Lauren Corporation, a position he has held since February 2000. In his role at Ralph Lauren Corporation, Lauren is responsible for the global advertising and marketing campaigns for the company for 28 brands, overseeing over 200 advertising campaigns a year, as well as the company's corporate and fashion communications and strategic marketing partnerships.[7]

Lauren joined Ralph Lauren Corporation in 2000 to run the company's internet operations with Ralph Lauren Media, LLC., where he launched the Ralph Lauren website under an idea he called "merchan-tainment," or the combination of merchandising and entertainment.[8][9]

In his time at Ralph Lauren Corporation, Lauren has played a role in many key initiatives, including the establishment of RalphLauren.com, the launch of the Rugby brand,[10][11] and Ralph Lauren Corporation's entry into mobile applications.[12] Lauren has also orchestrated the company's sponsorship of several international sporting events and teams, including Wimbledon, the U.S. Open, and the U.S. Olympic teams.[6][13] In 2007, he was named DNR's "Marketer of the Year."[14]

Lauren joined the Board of Directors of Ralph Lauren Corporation in August 2013.

Personal life[edit]

David Lauren is the Executive Vice President of Global Advertising, Marketing, and Communications for Ralph Lauren Corporation[7] where he oversees global campaigns, corporate and fashion communications, strategic marketing partnerships, RalphLauren.com and social media platforms. Additionally, he is a member of the Ralph Lauren Corporation Board of Directors and the Ralph Lauren Center for Cancer Care and Prevention. [15] David Lauren also serves as president of the Polo Ralph Lauren Foundation, orchestrates Ralph Lauren Volunteers, which sends Ralph Lauren employees out on community service initiatives, and spearheaded the G.I.V.E. (Get Involved Volunteer Exceed) campaign to promote service in the community. [16]

In recent years, David has been the driving force behind several groundbreaking creative partnerships and initiatives. Most recently, David advanced the concept of fusing fashion and technology by launching POLO 4D, a revolutionary runway event in which a water-screen projection towered above Manhattan’s Central Park. [17] David also pioneered wearable technology in fashion industry with the launch of groundbreaking PoloTech™ smartshirt, an innovative product that merges real-time biometric technology into active lifestyle apparel, and is designed to improve general wellness and increase personal fitness. [18]

He has also been instrumental in building the Company’s global fashion image as it has expanded across China, Russia, Latin America and Europe. Forbes recently listed him as the second most influential CMO in the world.

Before joining Ralph Lauren, David was Editor In Chief and President of Swing, a general interest publication for Generation X.[19]

On September 4, 2011, Lauren married Lauren Bush, the granddaughter of former U.S. President George H. W. Bush.[20][21][22][23]Their son, James Richard Lauren, was born November 21, 2015. [24]

References[edit]

  1. ^ "The Lauren Family". New York Observer. 2006-12-17. Retrieved 2009-11-17. 
  2. ^ Nardine Saad (2014-05-14). "Prince William hosts Emma Watson, Cate Blanchett at Windsor Castle". Los Angeles Times. Retrieved 2016-05-10. 
  3. ^ "Yes, But Is It Kosher For Passover? Ralph Lauren's Daughter Dylan Readying Candy Bar For Easter". Jewish Business News. 2015-04-02. Retrieved 2015-05-10. 
  4. ^ "Prince William Hosts Kate Moss, Emma Watson and Cate Blanchett at Windsor Castle". International Business Times. 2014-05-14. Retrieved 2016-05-10. 
  5. ^ a b "Ralph's European Invasion". Time Magazine. July 21, 2002. Retrieved 2009-11-17. 
  6. ^ a b MARC KARIMZADEH (2009-12-09). "Follow The Leader". Women's Wear Daily. Fairchild Fashion Group. Retrieved 2010-02-22. 
  7. ^ a b Christopher Ross (2015-09-30). "A Day in the Life of David Lauren". The Wall Street Journal. News Corp. Retrieved 2016-05-09. 
  8. ^ John Dodge (2005-12-05). "'Merchantainment:' Finding Balance of Content, Commerce". The Wall Street Journal. News Corp. Retrieved 2016-05-09. 
  9. ^ "Biography". Business of Fashion. Retrieved 2016-05-09. 
  10. ^ Robert Klara (2010-10-13). "David Lauren, Ralph Lauren". Adweek. Retrieved 2016-05-10. 
  11. ^ Stephanie Schomer (2011-10-08). "Ralph Lauren's $13 Billion Bet". Fast Company. Retrieved 2016-05-10. 
  12. ^ Rodney Reid (2004-12-13). "The New Look of Polo Ralph Lauren". The Harbus. Harvard Business School. Retrieved 2009-11-17. 
  13. ^ Arienne Thompson (2010-02-06). "Ralph Lauren tailors Team USA for Vancouver Games entrance". USA Today. Gannett. Retrieved 2010-02-22. 
  14. ^ "DNR Inaugurates Annual Menswear Awards: Names Tom Ford 'Person of the Year' and Dolce & Gabbana 'Style Icons'" (Press release). DNR. 2007-12-06. Retrieved 2010-03-05. 
  15. ^ "David Lauren's New Job". Vogue. Retrieved 2016-09-23. 
  16. ^ "Corporate Releases". Ralph Lauren Investor Relations. Retrieved 2016-09-23. 
  17. ^ "Ralph Lauren Polo's Spring 2015 Show Was A 4D Cinematic Event". Fashion Times. 2014-09-09. Retrieved 2016-09-23. 
  18. ^ "Ralph Lauren to Sell Wearable-Tech Shirt Timed for US Open". Wall Street Journal. 2015-08-19. Retrieved 2016-09-23. 
  19. ^ "A Day in the Life of David Lauren". Wall Street Journal. 2015-09-30. Retrieved 2016-09-23. 
  20. ^ Norwich, William (November 11, 2011). "Western Union:Lauren Bush and David Lauaren's Wedding". Vogue. Condé Nast Publications. Retrieved 2012-06-12. 
  21. ^ Pugh, Clifford (September 5, 2011). "All the details on the Western wedding: Lauren Bush marries David Lauren in sunset ceremony". CultureMap Houston. Houston's Daily Digital Magazine. Retrieved 2012-06-15. 
  22. ^ "Lauren Bush and David Lauren Tie the Knot". People. September 5, 2011. Retrieved 2011-09-05.  Lauren (the former) was named to Vanity Fair's 2009 Best Dressed List alongside Barack Obama, Brad Pitt, and Michael Bloomberg.
  23. ^ "The 2009 International Best-Dressed List". Vanity Fair. August 4, 2009. 
  24. ^ "David and Lauren Bush Lauren Expecting First Child". People (magazine). 2015-07-27. Retrieved 2015-07-28. 

External links[edit]