David Lewis measures a subject's responses to a TV commercial in the early 1980s using a specially modified version of the Mind Mirror the first non-medical EEG devise originally developed for neurofeedback by Geoffrey Blundell and Maxwell Cade
David Lewis (born 1942), a French-born English neuropsychologist, is founder and director at the independent research consultancy Mindlab International based at the Sussex Innovation Centre in Brighton. Additionally, he is a chartered psychologist,[ambiguous] an author and lecturer. He currently specialises in non-invasive techniques for measuring human responses under real life conditions. The studies started in the early 1980s while he was a doctoral student at the University of Sussex and required him to develop both the hardware and software necessary to monitor and record electrical activity in the brain.
He has a first-class honours degree in psychology and biology from the University of Westminster and a doctorate from the Department of Experimental Psychology at the University of Sussex, where he lectured in clinical psychology and psychopathology before setting up his own research organisation.
He is the author of books covering a range of psychological topics, a lecturer and Sony award-winning broadcaster for a BBC Radio 5 Live series on the psychological relationships between sports stars and their mentors and trainers.