David Shing

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David Shing

David Shing (born 1970) also known as "Shingy" is an Australian thought leader and self-proclaimed "Digital Prophet". He has held various top marketing jobs at AOL since 2007.[1]

Personal life[edit]

David Shing grew up in a two-bedroom house in suburban Australia, in a family of 10 kids. He studied at Billy Blue design school in Sydney.[2]


David Shing joined Click Things as VP of Product Strategy in 1999. In 2001 he became VP Creative & Strategy at Decentrix Inc. In 2007 he began a long relationship with AOL as the Marketing Director for AOL Europe. In 2010 he was promoted to VP Media and Marketing for AOL international and became the self anointed Digital Prophet for AOL in 2011, a title he invented for the role. He is charged with identifying new opportunities for the business, actively changing brand perception, and assisting in building the external profile of the company across the globe.[3] He does this by speaking at conferences and events around the world, including SXSW[4] and TEDx [5].

In 2017, he became the Digital Prophet for Oath. In 2019, he became the Digital Prophet for Verizon Media.

Public appearances[edit]

He speaks at many live events [6] and his controversial appearance on MSNBC [7] and the follow up article in The New Yorker[8] made him the focal point for a conversation around the meaning behind buzzwords in the media industry.[9] Shing was also a speaker at C2 Montréal in 2015.[10]

As of 2018, Shing has been on a worldwide tour speaking on behalf of Verizon Media following the merge of AOL and Yahoo.[11]

In popular culture[edit]

Shing is the inspiration for the Shangy character in W/ Bob & David.[12][13]


  1. ^ "AOL's digital prophet David Shing on 'that' job title and how brands can be the 'calm in the chaos'". Marketing Week.
  2. ^ Sarah Kimmorley. "A Brief Biography Of David Shing, The Australia-Born 'AOL Digital Prophet' Who Has The Internet Buzzing". Business Insider Australia.
  3. ^ Margaret M. Perlis (16 June 2014). "7 Of The Next Big Things From David Shing, AOL's Digital Prophet". Forbes.
  4. ^ "Schedule - sxsw.com". SXSW Schedule 2014.
  5. ^ Re-Order The Digital Landscape: David Shing at TEDxUTSC. 11 February 2013 – via YouTube.
  6. ^ Adam Gabbatt. "Who is Shingy, AOL's digital prophet?". the Guardian.
  7. ^ "The 'Digital Prophet' predicts our future". MSNBC.
  8. ^ Andrew Marantz (17 November 2014). "Crystal Ball". The New Yorker.
  9. ^ Matt O'Brien (14 November 2014). "AOL's 'digital prophet' is everything wrong with Corporate America today". Washington Post.
  10. ^ Friede, Eva (27 May 2015). "C2MTL hosts a Shingy-dig: Digital prophet David Shing speaks on the 'internet of things'". Montreal Gazette. Retrieved 28 May 2019.
  11. ^ Dickinson, Eleanor (16 April 2018). "Digital prophet David Shing: 'The internet used to be a fun place to be. Now it's full of anxiety'". Mumbrella. Retrieved 28 May 2019.
  12. ^ "Mr. Show Rides Again: Bob Odenkirk and David Cross Re-unite for New Netflix Sketch Series". Vanity Fair. Retrieved 2016-01-21.
  13. ^ https://www.theverge.com/2015/11/13/9725044/review-netflix-with-bob-and-david-mr-show-HBO

External links[edit]