David Shing joined Click Things as VP of Product Strategy in 1999. In 2001 he became VP Creative & Strategy at Decentrix Inc. In 2007 he began a long relationship with AOL as the Marketing Director for AOL Europe. In 2010 he was promoted to VP Media and Marketing for AOL international and became the self anointed Digital Prophet for AOL in 2011, a title he invented for the role. He is charged with identifying new opportunities for the business, actively changing brand perception, and assisting in building the external profile of the company across the globe. He does this by speaking at conferences and events around the world, including SXSW and TEDx .
He speaks at many live events  and his controversial appearance on MSNBC  and the follow up article in The New Yorker made him the focal point for a conversation around the meaning behind buzzwords in the media industry. Shing was also a speaker at C2 Montréal in 2015.
In popular culture
- "AOL's digital prophet David Shing on 'that' job title and how brands can be the 'calm in the chaos'". Marketing Week.
- Sarah Kimmorley. "A Brief Biography Of David Shing, The Australia-Born 'AOL Digital Prophet' Who Has The Internet Buzzing". Business Insider Australia.
- Margaret M. Perlis (16 June 2014). "7 Of The Next Big Things From David Shing, AOL's Digital Prophet". Forbes.
- "Schedule - sxsw.com". SXSW Schedule 2014.
- Re-Order The Digital Landscape: David Shing at TEDxUTSC. 11 February 2013 – via YouTube.
- Adam Gabbatt. "Who is Shingy, AOL's digital prophet?". the Guardian.
- "The 'Digital Prophet' predicts our future". MSNBC.
- Andrew Marantz (17 November 2014). "Crystal Ball". The New Yorker.
- Matt O'Brien (14 November 2014). "AOL's 'digital prophet' is everything wrong with Corporate America today". Washington Post.
- Friede, Eva (27 May 2015). "C2MTL hosts a Shingy-dig: Digital prophet David Shing speaks on the 'internet of things'". Montreal Gazette. Retrieved 28 May 2019.
- Dickinson, Eleanor (16 April 2018). "Digital prophet David Shing: 'The internet used to be a fun place to be. Now it's full of anxiety'". Mumbrella. Retrieved 28 May 2019.
- "Mr. Show Rides Again: Bob Odenkirk and David Cross Re-unite for New Netflix Sketch Series". Vanity Fair. Retrieved 2016-01-21.
- http://www.shingy.com/ - Homepage