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DavidsTea

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DavidsTea
Company typePublic company
NasdaqDTEA
FoundedToronto, Ontario, Canada (2008)
FoundersDavid Segal
Herschel Segal
HeadquartersMontreal, Quebec, Canada
ProductsLoose-leaf tea
Websitewww.davidstea.com

DavidsTea (often stylized as DAVIDsTEA) (in French Les Thés DavidsTea) is a Canadian specialty tea and tea accessory retailer based in Montreal, Quebec.[1] It is the largest Canadian-based specialty tea boutique in the country, and competes directly with Teavana in many markets. Following the company's initial public offering, common stock began trading on The NASDAQ Global Market on June 5, 2015.

History

In 2008, David Segal and his cousin Herschel Segal founded DavidsTea in Montreal, and opened its first store on Queen Street in Toronto the same year,[1] followed by its first Montreal store in 2009.[2] In 2010 it had stores located across Canada, opening its 50th store in Waterloo, Ontario in 2011. In November that same year it opened its first store outside of Canada in New York City. Fed by a growing tea boutique industry,[3] by 2012 it had expanded to more than 75 stores across Canada and the United States. Since its inception, DavidsTea offers over 150 varieties of teas, numerous tea accessories, and seasonal offerings.[4] The company conducted an initial public offering in the United States in June 2015, the proposed NASDAQ stock symbol being DTEA.[5][6]

In 2013, former talkshow host Oprah Winfrey surprised the small company by promoting the brand[7] in live shows, and later in O Magazine.

In March 2016, co-founder David Segal resigned from DavidsTea.[8]

Management

Sylvain Toutant - President, Chief Executive Officer and Director

Luis Borgen - Chief Financial Officer

Isabelle Grisé - Chief Marketing Officer

Howard Tafler - Chief Accounting Officer

Marc Macdonald - Chief HR Officer

Edmund Noonan - Head of Real Estate

References

  1. ^ a b DavidsTea | About Us
  2. ^ Jasmine Budak (Jun 8, 2011). "Steeped in success". Canadian Business.
  3. ^ From Starbucks to DavidsTea: Why big business is betting on Tea | The Current with Anna Maria Tremonti | CBC Radio
  4. ^ "the davidstea experience". DAVIDsTEA. Retrieved 2016-01-19.
  5. ^ Schultz, Clark (June 5, 2015). "DAVIDsTEA pops on IPO open". Seeking Alpha.
  6. ^ Schultz, Clark (April 7, 2015). "David's Tea files for U.S. IPO". Seeking Alpha.
  7. ^ Montreal tea company gets plug from Oprah - Montreal | Globalnews.ca
  8. ^ http://business.financialpost.com/news/retail-marketing/davidstea-co-founder-namesake-david-segal-resigns-as-chains-brand-ambassador