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From Wikipedia, the free encyclopedia
Type of site
B2B cloud media services
Available inEnglish
Created byDaylife, Inc
RegistrationNot required
LaunchedJan 2006
Current statusDefunct

Daylife was an online publishing company that offered cloud-based tools for web publishers, marketers, and developers. It provided digital media management tools and content feeds to publishers, brand marketers and developers. Daylife was founded in 2006, raised $15 million from several investors, including Getty Images,[1] and was acquired in 2012 by NewsCred.[2][3] The company was headquartered in downtown New York City.

Daylife's products included the Daylife Publisher Suite, a range of APIs, and a set of "hosted solutions" including Smart Topics, Smart Galleries, and Smart Sections.[4] The hosted solutions were all launched in partnership with Getty Images, which allows publishers to source, manage and compose sites, media components, pages, and complete sections of content. Daylife's technology analyses over 100,000 curated content feeds and enabling publishers to curate and automate media to enhance proprietary content.[5]

Clients included USA Today, Bloomberg Businessweek, NPR, Mashable, Sky News, Forbes, and Thomson Reuters.

The company shut down in 2016.[6]

Publisher Suite[edit]

The Daylife Publisher Suite allows publishers and marketers to deploy on-demand media features and apps from the cloud onto any digital channel using a browser-based dashboard.[7]

Smart Galleries[edit]

Smart Galleries is a suite of tools that allow publishers to create image galleries as customizable widgets or in full-page formats. Publishers can hand-select images or automatically fill galleries based on keywords. Daylife and Getty Images launched Smart Galleries in September 2009[8] in conjunction with their investment announcement.

Smart Topics[edit]

Smart Topics are tools used by publishers to create media-rich pages on specific topics, linking to proprietary content and related media such as videos, images, links and tweets, selected by the publisher.[9]

Smart Sections[edit]

Smart Sections are tools that allow publishers to compose and launch full content sections on verticals like Travel or Basketball, featuring real-time media from proprietary and outside sources selected by the editor.[4]

Daylife APIs[edit]

Daylife's Developer APIs are a programming platform for media. The API served over 1.5 billion calls per month as of July 2011.[10]

These APIs let developers' source, combine, and synthesize news and media content into applications. The APIs ingest, parse, and analyse media content, then deliver it at scale. Both free and paid access was available.

An example of the semantic web, Daylife analyses a continuous stream of media content, maps, connections between news topics, and enables dynamic news navigation by topic, country, journalist, medium, timeline, and geography.[11]


Daylife was founded in 2006 by Chief Executive Officer Upendra Shardanand. The company released its APIs in 2008.[12] In 2009, Daylife was named one of the "Top 50 Tech Startups" by BusinessWeek[13] and "Top 50 Real-Time Web Companies" by ReadWriteWeb.[14] Daylife was funded by Balderton Capital, Arts Alliance, The New York Times, and Getty Images. Angel investors include Michael Arrington, John Borthwick, Andrew Rasiej, and Dave Winer. Jeff Jarvis is a partner at Daylife. In 2012, Daylife was acquired by NewsCred.[2][3]


  1. ^ Peter Kafka, News Aggregator Daylife Ties Up With Getty: $4 Million Investment September 16, 2009. Retrieved February 24, 2010.
  2. ^ a b Content Licensing Service NewsCred Acquires Publishing Startup Daylife, Appears To Be Raising More Funding TechCrunch. October 17, 2012. Retrieved October 17, 2012.
  3. ^ a b News syndication service Newscred buys Daylife The Daily Telegraph. October 17, 2012. Retrieved October 17, 2012.
  4. ^ a b Daylife gives publishers self-updating topic pages VentureBeat December 8, 2009. Retrieved February 24, 2010.
  5. ^ Daylife, the Aggregator That Newspapers Like The New York Observer July 28, 2009. Retrieved March 20, 2015.
  6. ^ "Buy this domain". 2016-02-13. Archived from the original on 2016-02-13. Retrieved 2022-08-26.
  7. ^ "Real-Time Media Management Comes to Daylife's Publishing Suite". ReadWrite. 2011-06-08. Retrieved 2022-08-26.
  8. ^ Robert MacMillan, Getty Images Invests in Daylife, Takes Snapshot of Business Reuters. September 16, 2009. Retrieved February 24, 2010.
  9. ^ Michael Surtees, A @Daylife Update: SmartSections and SmartTopics Launch : DesignNotes December 4, 2009. Retrieved February 24, 2010.
  10. ^ Upendra Shardanand (January 8, 2010). "Daylife Hits the One Billion Call Mark". Archived from the original on May 26, 2010. Retrieved July 1, 2011.
  11. ^ Jon Fine (June 19, 2008). "Redirecting the Web's News Stream". BusinessWeek. Archived from the original on July 2, 2008. Retrieved July 2, 2008.
  12. ^ Marc Hedlund (June 23, 2008). "Daylife's API for News". O'Reilly Radar. Archived from the original on January 31, 2009. Retrieved July 15, 2009.
  13. ^ BusinessWeek: Top 50 Tech Startups Retrieved July 15, 2009.
  14. ^ Richard MacManus, Top 50 Real-Time Web Companies ReadWrite. September 27, 2009. Retrieved February 24, 2010.

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