|Occupation||Businessman, investor, founder and CEO of FUBU|
|Known for||CEO & founder of FUBU|
|Net worth||US$300 million (2020)|
Daymond Garfield John (born February 23, 1969) is an American businessman, investor, television personality, author, and motivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABC reality television series Shark Tank. Based in New York City, John is the founder of The Shark Group.
John was born February 23, 1969 in Brooklyn, New York City, but grew up in the Hollis neighborhood of Queens. He began working at the age of 10, when his parents divorced; one early job entailed handing out flyers for $2 an hour. In high school, he participated in a program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit. After graduating high school, he started a commuter van service and waited tables at Red Lobster.
John started FUBU in his mother's house in Hollis, Queens. When John first had the idea for a clothing company for young men, his mother taught him how to sew and supported him by allowing her house to be taken over to grow the business.
Wool ski hats with their tops tied off with fishing line were popular, and John noticed them being sold for $20, which he considered overpriced. He went home and sewed around 90 hats with his next-door neighbor. They sold their homemade hats for $10 each on the corner of Jamaica Avenue and made $800 in a single day in 1992. After the hats, they began selling screen-printed T-shirts. To break into the market, they sold on consignment and at large events around the Northeast. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.
Sensing potential, John and his mother mortgaged their house for $100,000 to generate start-up capital. In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts. They loaned about 10 of the hockey jerseys out to rappers for their music videos for 2 years and got product placements in about 30 videos. They were perceived as a large clothing brand, despite being a relatively small company and stores started requesting their brand. In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign. Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line "for us, by us" in his rapping.
In 1992, or 1994, John received $300,000 in orders and also an offer for participating in Macy's (M) at a Las Vegas fashion trade show, MAGIC. They had to take out a second mortgage of his mother's house in order to fulfill the orders. After being turned down by 27 banks for a loan, his mother used the last of their money to take out an advertisement in the NY Times. As a result of the ad, FUBU made a deal with Samsung Textiles, allowing them to complete their orders.
FUBU has earned over $6 billion in global sales.
FUBU is featured at the Smithsonian's National Museum of African-American History and Culture.
In 2009, John received a call from Mark Burnett asking him to join the cast of ABC's new reality business show Shark Tank, which gives entrepreneurs the opportunity to pitch their businesses to investors, or “Sharks” in the hopes of receiving an investment. The show is now in its 11th season. John has invested $8,567,000 of his own money in Shark Tank companies as of May 12, 2017. His favorite investments on record by 2015 were Al "Bubba" Baker's boneless ribs and Bombas socks. In 2016, Shark Tank won an Emmy Award, and won Outstanding Reality Program from 2012-2014.
John invested in Bubba's-Q Boneless Ribs on Season 5 of Shark Tank and has helped grow the company from $154,000 in sales to $16 million in 3 years. In 2017, Bubba's-Q Boneless Ribs partnered up with Carl's Jr. to create the limited-edition Baby Back Rib Burger.
On Season 5 of Shark Tank, John made a unique deal with 15-year-old Moziah “Mo” Bridges, who is the owner of Mo's Bows. John decided not to invest in Mo's Bows but instead to mentor the young entrepreneur. Recently, Mo's Bows agreed to a seven-figure licensing partnership with the NBA to create bow ties that use the teams' logos. During an update on the show, Mo's Bows were being sold at Neiman Marcus.
After investing in Bombas Socks on Season 6 of Shark Tank, total sales for the company increased from $450,000 in the first nine months to $12 million. For every pair of socks sold, Bombas donates a pair to someone in need.
The Shark Group
Consulting and speaking
John has become a public speaker. He works with brands and celebrities to create additional revenue streams and brand extensions; some of his clients include Pitbull and the Miss Universe Organization. John is also a brand ambassador for the e-commerce company Shopify.
John has been a motivational and business speaker at engagements include California First Lady Maria Shriver's 2010 Women's Conference, AT&T's History Makers Tour, Babson College School of Entrepreneurship, Rutgers University and the Creative LIAisons program at the annual London International Awards.
Next Level Success
In 2015, John co-founded Daymond John's Success Formula, a program designed to teach business owners and entrepreneurs how to start and grow their business.
In September 2019, Daymond John's Success Formula rebranded to Next Level Success.
John has released four books throughout his career, including Display of Power, The Brand Within, The Power of Broke, and Rise and Grind.
- Display of Power is written by Daymond John with New York Times best-selling collaborator, Daniel Paisner. Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of their generation.
- The Brand Within: The Power of Branding from Birth to the Boardroom (2010), examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle.
- The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage was written by John in 2016. John features various success stories from entrepreneurs such as Kevin Plank, Steve Aoki, Gigi Butler and Mo Bridges. The Power of Broke appeared on the Wall Street Journal and New York Times bestseller lists, and received an NAACP Image Award for Outstanding Instructional Literary Work.
- Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life was released in January 2018. Rise and Grind became a New York Times and Wall Street Journal best-seller.
Awards and recognition
John has received numerous awards, including Brandweek Marketer of the Year, the NAACP Entrepreneurs of the Year Award (which he won twice), the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the Essence Award, Crain's New York Business Forty Under Forty Award, Ernst & Young's New York Entrepreneur of the Year Award, the Brandeis University International Business School's Asper Award for Excellence in Global Entrepreneurship, Details 50 Most Influential Men, and the Congressional Achievement Award for Entrepreneurship (which he won twice).
In 2015, President Obama appointed John as an ambassador to promote underserved entrepreneurs.
- Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle (Naked Ink, 2007) ISBN 978-1595558534
- The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power Publishing, 2010) ISBN 978-0982596210
- The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage, with Daniel Paisne (Crown Business, 2016) ISBN 978-1101903599
- Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life, with Daniel Paisne (Currency, 2018) ISBN 978-0804189958
John is on the Board of Overseers and volunteer as a host or judge at NFTE events. NFTE is a global organization with chapters in 12 countries that teaches the value of entrepreneurship and core competencies to students in low income areas.
- Shark Tank (2009–present) as himself
- The Game (2013) as himself
- The Real (2013) as himself, episode 3
- What Would You Do? (2014) as himself, Season 9 episode 1
- Sharknado 2: The Second One (2014) as himself
- To Tell the Truth (2016) as himself
- The $100,000 Pyramid (2016) as himself
- Dr. Ken (2016) as himself
- All About the Washingtons (2018) as himself
- Billions (2020) as himself, Season 5 episode 4
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- "About Us". Bombas. Retrieved 2018-07-18.
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- "6 Big-Name Entrepreneurs Who Share Their Secrets". Retrieved 3 May 2018.
- https://nextlevelsuccessevents.com/. Missing or empty
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- 1969-, John, Daymond (2015-03-24). Display of power : how FUBU changed a world of fashion, branding, and lifestyle. Paisner, Daniel. Franklin, Tennessee. ISBN 9781939447678. OCLC 898925544.CS1 maint: numeric names: authors list (link)
- "Nonfiction Book Review: Display of Power: How Fubu Changed a World of Fashion, Branding and Lifestyle by Daymond John, Author, Daniel Paisner, With Naked Ink $24.99 (223p) ISBN 978-1-59555-853-4". PublishersWeekly.com. Retrieved 2018-08-01.
- 1969-, John, Daymond (2010). The brand within : the power of branding from birth to the boardroom. Paisner, Daniel. New York, N.Y.: Display of Power Pub. ISBN 9780982596210. OCLC 526069434.CS1 maint: numeric names: authors list (link)
- results, search; Cramer, James "Jim" (2010-04-01). The Brand Within: The Power of Branding from Birth to the Boardroom. New York, N.Y.: Display of Power Publishing, Inc. ISBN 9780982596210.
- 1969-, John, Daymond (2016). The power of broke : how empty pockets, a tight budget, and a hunger for success can become your greatest competitive advantage. Paisner, Daniel (First ed.). New York. ISBN 9781101903599. OCLC 919041663.CS1 maint: numeric names: authors list (link)
- "Best-Selling Books Week Ended Feb. 7". Wall Street Journal. 2016-02-11. ISSN 0099-9660. Retrieved 2018-08-17.
- "Advice, How-To & Miscellaneous Books - Best Sellers - February 7, 2016 - The New York Times". Retrieved 2018-08-17.
- "Rise and Grind by Daymond John, Daniel Paisner | PenguinRandomHouse.com". PenguinRandomhouse.com. Retrieved 2018-08-17.
- 1969-, John, Daymond (2018). Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life. Paisner, Daniel (First ed.). New York. ISBN 9780804189958. OCLC 1001564003.CS1 maint: numeric names: authors list (link)
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...says John, 48.
- John 2018, pp. 299–302.
- John 2018, p. 304.
- Lazar, Shira (2012-04-24). "Daymond John on Engaging Young Entrepreneurs and Building a Better Business". Entrepreneur. Retrieved 2018-01-18.
- "» Board Leadership". nfte.com. Retrieved 2018-01-18.
- "» Our Programs". nfte.com. Retrieved January 18, 2018.
- John, Daymond (2018). Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life. New York: Crown Publishing. ISBN 978-0-804-18996-5.
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