Jump to content

Daytime Emmy Awards

From Wikipedia, the free encyclopedia

Daytime Emmy Award
Current: 51st Daytime Emmy Awards
Awarded forExcellence in daytime television
CountryUnited States
Presented byNATAS/ATAS
First awardedMay 21, 1974; 50 years ago (1974-05-21)

The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York-based National Academy of Television Arts and Sciences (NATAS), the Daytime Emmys are presented in recognition of excellence in American daytime television programming. The first ceremony was held in 1974, expanding what was originally a prime time-themed Emmy Award. Ceremonies generally are held in May or June.


The first Emmy Award ceremony took place on January 25, 1949. The first daytime-themed Emmy Awards were given out at the Primetime Emmy Awards ceremony in 1972, when The Doctors and General Hospital were nominated for Outstanding Achievement in a Daytime Drama. That year, The Doctors won the first Best Show Daytime Emmy. In addition, the award for Outstanding Achievement by an Individual in a Daytime Drama was given to Mary Fickett from All My Children. A previous category "Outstanding Achievement in Daytime Programming" was added once in 1968 with individuals like Days of Our Lives star Macdonald Carey nominated. Due to voting rules of the time, judges could opt to either award one or no Emmy, and in the end they decided that no one nominated was deserving of the golden statuette. This snub outraged then-Another World writer Agnes Nixon, causing her to write in The New York Times, "...after viewing the recent fiasco of the Emmy awards, it may well be considered a mark of distinction to have been ignored by this group."[1]

Longtime General Hospital star John Beradino became a leading voice to have daytime talent honored with special recognition for their work. The first separate awards show made just for daytime programming was broadcast in 1974 from the Channel Gardens at Rockefeller Center in New York. The hosts that year were Barbara Walters and Peter Marshall. For years, the gala was held in New York, usually at nearby Radio City Music Hall, with occasional broadcasts from Madison Square Garden. In 2006, the Daytime Emmys was moved to the Kodak Theatre in Los Angeles, the first time they had ever been held outside of New York.[2] The Kodak Theatre also hosted the 2007 and 2008 ceremonies, before it was moved again in 2009 to the Orpheum Theatre across town. In 2010 and 2011, the Daytime Emmys were instead held in Las Vegas. From 2012 onward, the Daytime Emmys have been held at various venues in Los Angeles, never to return again to New York (most likely as a reflection of the current state of American daytime dramas, where all New York-produced network soap operas have since been cancelled, and the ones left on the air are being recorded in Los Angeles).

In 2007, child voice actress Danica Lee became the first asian nominee overall in Daytime Emmy history while Eric Bauza became the first adult asian nominee in Daytime Emmy history.

Due to the relatively small talent pool in daytime television, it has become common for the same people to be nominated repeatedly. The most infamous of these is All My Children star Susan Lucci, whose name became synonymous with being nominated for an award and never winning, after having been nominated 18 times without receiving an award before finally winning a Daytime Emmy for Best Actress in 1999.[3]

In 2003, in response to heavy criticism of bloc voting in favor of shows with the largest casts, an additional voting round was added to all the drama acting categories.[4] Known as the "pre-nominations", one or two actors from each show is selected to then move on and be considered for the primary nominations for the awards.[5]

With the rise of cable television in the 1980s, cable programs first became eligible for the Daytime Emmys in 1989.[6] In 2013, in response to All My Children being moved from broadcast to streaming television, NATAS began accepting nominations to web-only series.[7] The Academy of Television Arts & Sciences (ATAS) also began accepting original online-only streaming television programs in 2013.[8]

In October 2019, as part of several initiatives regarding gender identity, the NATAS decided to replace both the younger actor and actress in a drama categories with a single gender-neutral one for 2020.[9]

The 47th Daytime Emmy Awards were postponed to June 26, 2020, due to the COVID-19 pandemic, with the traditional in-person ceremony being replaced by a television special featuring remote appearances, and the announcement of winners in leading categories.[10]

In December 2021, the ATAS and NATAS announced major realignments to the Emmy Awards, accounting for the growth of streaming services by aligning their categories and the ceremonies' scopes around factors such as the themes and frequency of such programming, rather than dayparts. This resulted in most dramas (besides soap operas) now falling exclusively under the scope of the Primetime Emmy Awards, and categories for children's television being spun out into the newly established Children's and Family Emmy Awards.[11][12]

NATAS has periodically awarded the Chairman's Crystal Pillar Award, for special achievement in daytime television, including a 2011 award for Oprah Winfrey and her eponymous syndicated talk show.[13][14][15] In 2021, the Crystal Pillar was awarded to 16 daytime television professionals who "envisioned and implemented procedures that made safe production of media possible during the COVID pandemic" as part of the 48th Daytime Creative Arts Emmy Awards.[16]


Among the Daytime Emmy rules, a show must originally air on American television during the eligibility period between January 1 and December 31. Historically, in order to be considered a national daytime show, the program was required to air between 2 a.m. and 6 p.m., and to at least 50 percent of the country.[17] Shows in syndication, whose air times vary between media markets, could either be entered in the Daytime or Primetime Emmys (provided they still reach the 50 percent national reach), but not in both.[18] Game shows that reached the 50 percent threshold could be entered into the Daytime Emmys if they normally aired before 8 p.m.; otherwise, they were only eligible for the Primetime Emmys.[17]

Web television shows must be available for downloading or streaming to more than 50 percent of the country, and like shows in syndication they can only enter in one of the national Emmy competitions. A show that enters into the Daytime Emmys cannot also be entered into the Primetime Emmy Awards or any other national Emmy competition. Entries must be submitted by late December. Most award categories also require entries to include DVDs or tape masters of the show. For example, most series categories require the submitted DVD to include any one or two episodes that originally aired during the eligibility period.[17]

Voting is done by peer judging panels. Any active Academy member who has national credits for at least two years and within the last five years is eligible to be a judge. Depending on the category, voting is done using either a ratings score criteria or a preferential scoring system.[17]

As of the 49th edition, eligibility for the Daytime Emmy Awards is now based on factors such as thematics and broadcasting frequency, with certain categories having been moved to other Emmy presentations. In particular:[11][12]

  • Only daytime serial dramas—defined as an episodic, multi-camera drama that airs on a weekday basis, or a reboot or spin-off of such a series—are eligible for drama awards at the Daytime Emmy Awards. All other scripted comedies and dramas now fall under the ATAS and Primetime Emmy Awards, regardless of scheduling.
  • Programming targeting viewers aged 15 and younger were spun out into the new Children's and Family Emmy Awards, also organized by the NATAS.
  • Talk shows are divided between the Daytime and Primetime Emmy Awards based on "format and style characteristics reflective of current programming in the daytime or late night space".
  • Categories for game shows and instructional/do it yourself (DIY) programming remained split between the Daytime and Primetime Emmy Awards for 2022, pending realignment in 2023.
  • Categories for morning shows were moved to the News & Documentary Emmy Awards.


The show originally aired during the daytime hours (except for the 1983 and 1984 awards, which weren't televised) but moved to primetime in 1991. For many years, the show was produced by one of its own Lifetime Achievement honorees, Dick Clark. Each show from 2006 to 2008 was produced by White Cherry Entertainment.

NBC often aired special primetime episodes of its soaps (such as Another World: Summer Desire) as a lead-in to the ceremony. In 2002, 2005, and 2007, CBS aired special primetime editions of The Price Is Right as a lead-in (the first of which tying into its then-host Bob Barker being host of the ceremony, and the last being a primetime encore of his final episode as host, which aired earlier in the day).

In August 2009, The CW broadcast the Daytime Emmys for the first time, due to the other networks declining to carry it (at the time the network did have one daytime program, Judge Jeanine Pirro). The airing delivered the ceremony's lowest ratings ever (0.6/2 in 18–49, 2.72m),[19] but it did outperform The CW's weak averages on the night that summer. The second time around, Associated Television International brought the 37th Daytime Emmy Awards to CBS, as well as the 38th, the following year. On May 3, 2012, it was announced and confirmed that HLN would air the 39th ceremony on June 23, 2012.[20] In that ceremony, an additional non-Emmy award was awarded by the program's social media partner, AOL, for Best Viral Video Series.[citation needed] With 912,000 viewers (not counting four repeat broadcasts which brought the total to 2 million), the broadcast was "the most watched regularly scheduled, non-news telecast" ever on HLN, but by far the least-watched Daytime Emmy ceremony ever.[21]

For the first time in the event's four-decade history, the 2014 Daytime Emmy ceremony was not broadcast on TV and instead aired only online,[22] but the Daytime Awards telecast eventually returned to television the following year thanks to a two-year deal with basic cable channel Pop.[23] However, for 2016, the academy announced that ceremony would not be televised for the second time, citing the "current climate for awards shows".[24]

In 2020, the remotely-produced "virtual" ceremony for the 47th Daytime Emmy Awards aired on CBS, marking its return to both broadcast TV and CBS for the first time since 2011.[10] On April 1, 2021, the NATAS subsequently announced a two-year deal with CBS, covering the 48th and 49th Daytime Emmy Awards.[25]

Award categories[edit]

Daytime Emmys[edit]

Daytime Emmys are awarded in the following categories:

Daytime Creative Arts Emmys[edit]

Creative Arts Emmy Awards are awarded in the following categories:

Art Direction
  • Art Direction/Set Direction/Scenic Design for a Drama or Daytime Fiction Program
  • Art Direction/Set Decoration/Scenic Design for a Series
  • Casting for a Drama or Daytime Fiction program
  • Costume Design for a Drama Series
  • Costume Design/Styling for a Series
  • Hairstyling for a Drama Series
  • Hairstyling for a Series
Lighting Direction
  • Lighting Direction for a Drama Series
  • Lighting Direction for a Series
Main Title and Graphic Design
  • Makeup for a Drama Series
  • Makeup for a Series
  • Music Direction and Composition for a Drama Series
  • Music Direction and Composition for a Series
  • Original Song – Drama
  • Original Song for a Series
  • Original Song – Main Title and Promo
Promotional Announcement
  • Promotional Announcement – Episodic
  • Promotional Announcement – Institutional
Sound Editing and Mixing
  • Live and Direct to Tape Sound Mixing for a Drama Series
  • Live and Direct to Tape Sound Mixing
  • Sound Mixing and Editing for a Drama or Daytime Fiction Program
  • Sound Mixing and Sound Editing
  • Sound Editing – Live Action
  • Sound Mixing – Live Action
Stunt Coordination
Technical Direction

Retired categories[edit]

  • Casting for an Animated Series or Special[c]
  • Casting for a Children's Program[c]
  • Directing in an Animated Program[c]
  • Directing in a Preschool Animated Program[c]
  • Directing in a Children's Series[c]
  • Directing Team for a Daytime Fiction Program[d]
  • Voice Directing for a Daytime Animated Series[c]
  • Directing in a Game/Audience Participation Show (removed in 2006)
  • Directing in a Game Show (2015–2020)
  • Editing for an Animated Program[c]
  • Editing for a Preschool Animated Program[c]
Individual Achievement in Animation[c]
  • Music Direction and Composition for a Preschool, Children's or Animated Program[c]
  • Original Song in a Children's, Young Adult or Animated Program[c]
  • Original Song for a Preschool, Children's or Animated Program[c]
New Approaches
  • New Approaches – Enhancement to a Daytime Program or Series[d]
  • New Approaches – Original Daytime Program or Series[d]
Sound Editing and Mixing
  • Film Sound Editing (1985–1995)
  • Film Sound Mixing (1985–1995)
  • Sound Editing (1996–2002)
  • Sound Mixing (1996–2002)
  • Sound Editing – Special Class (1996–2002)
  • Sound Mixing – Special Class (1996–2002)
  • Sound Editing – Live Action or Animation (2003–2011)
  • Sound Mixing – Live Action or Animation (2003–2011)
  • Sound Mixing and Sound Editing for an Animated Program[c]
  • Sound Mixing and Sound Editing for a Preschool Animated Program[c]
  • Sound Editing – Animation[c]
  • Sound Editing for a Preschool Animated Program[c]
  • Sound Mixing – Animation[c]
  • Sound Mixing for a Preschool Animated Program[c]
Spanish programming/talent
  • Outstanding Morning Program in Spanish[f][h]
  • Outstanding Entertainment Program in Spanish[h]
  • Outstanding Daytime Talent in Spanish[h]
  1. ^ Between 2008 and 2022, was split into separate Talk Show–Entertainment and Talk Show–Informative awards.
  2. ^ Between 2015 and 2022, was split into separate Entertainment Talk Show Host and Informative Talk Show Host awards.
  3. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad Replaced in 2022 by similar category(ies) in the Children's & Family Emmy Awards.
  4. ^ a b c d Replaced in 2022 by similar category(ies) in the Primetime Emmy Awards.
  5. ^ a b Moved in 2023 to the Primetime Emmy Awards.
  6. ^ a b Replaced in 2022 by similar category(ies) in the News & Documentary Emmy Awards.
  7. ^ a b Replaced in 2020 by the gender-neutral Younger Performer category.
  8. ^ a b c In 2022, non-English programs became eligible in the existing award categories.



No. Air date Network Household
18th June 27, 1991 CBS 13.5 18.9
19th June 23, 1992 NBC 15.3 20.2
20th May 26, 1993 ABC 16.4 22
21st May 25, 1994 14.1 18.9
22nd May 19, 1995 NBC 10.2 13.7
23rd May 22, 1996 CBS 11.4 15.1
24th May 21, 1997 ABC 11.8 15.9
25th May 15, 1998 NBC 10.2 13
26th May 21, 1999 CBS 10.4 14.2
27th May 19, 2000 ABC 9.1 13
28th May 18, 2001 NBC 7.9 10.3
29th May 17, 2002 CBS 6.9 10.1
30th May 16, 2003 ABC 6.3 8.6
31st May 21, 2004 NBC 6 8.4
32nd May 20, 2005 CBS 5.5 7.6
33rd April 28, 2006 ABC 4.5 6.1
34th June 15, 2007 CBS 5.9 8.3
35th June 20, 2008 ABC 4 5.4
36th August 30, 2009 The CW 2 2.7[28]
37th June 27, 2010 CBS 3.8 5.6
38th June 19, 2011 3.7 5.5[29]
39th June 23, 2012 HLN N/A 2 (cumulative of original show and 4 same-night reruns)[30]
40th June 16, 2013 N/A 1.8
41st June 22, 2014 (Internet Broadcast) N/A N/A
42nd April 26, 2015 Pop N/A 9 [1]
43rd May 1, 2016 YouTube, Facebook,
N/A 0.298
44th April 30, 2017 N/A 0.295
45th April 29, 2018 YouTube, Facebook,
Periscope, KNEKT-TV
N/A 0.426
46th May 5, 2019 YouTube, Facebook,
N/A 0.143
47th June 26, 2020 CBS 0.3 3.1
48th June 25, 2021 0.2 2.4
49th June 24, 2022 0.2 2.9
50th December 15, 2023 2.03

See also[edit]


  1. ^ Eckhardt Nixon, Agnes: "They're Happy to Be Hooked" The New York Times, July 7, 1968 :D13.
  2. ^ "The Daytime Emmys Go Hollywood!". SoapCentral. September 9, 2005. Archived from the original on October 13, 2005.
  3. ^ de Moraes, Lisa (July 6, 2006). "For the Primetime Emmys, a Series of Changes". The Washington Post. Archived from the original on November 6, 2012. Retrieved August 26, 2008.
  4. ^ "Emmy nominations process changed to level the field". SoapCentral. March 12, 2003. Archived from the original on June 5, 2009. Retrieved March 15, 2010.
  5. ^ "2010 Daytime Emmy Pre-Nominations Announced". Soap Opera Digest. Retrieved March 15, 2010. Those are the names put forth by each show for consideration to be nominated for the awards.[permanent dead link]
  6. ^ "NBC's 'Santa Barbara' Is Top Daytime Emmy Winner". Los Angeles Times. June 30, 1989. Archived from the original on September 23, 2015. Retrieved September 22, 2015. In the first year that they were eligible for Daytime Emmys, cable programs did not win any during Thursday's ceremonies. But the cable industry had picked up four of the golden statuettes at the non-televised [Creative Arts Emmy Award] event last Saturday
  7. ^ "NATAS Hopes to Make 40th Daytime Emmys a Winner". Broadcasting & Cable. December 24, 2012. Archived from the original on September 23, 2015. Retrieved September 22, 2015.
  8. ^ "Netflix Does Well in 2013 Primetime Emmy Nominations". The New York Times. July 18, 2013. Archived from the original on July 21, 2013. Retrieved July 18, 2013.
  9. ^ a b c "Daytime Emmys Combine Young Performer Categories, Clarify Gender Identity Rules". Variety. October 31, 2019. Archived from the original on November 5, 2019. Retrieved November 13, 2019.
  10. ^ a b Hipes, Patrick (May 20, 2020). "Daytime Emmys To Air Live Virtual Ceremony On CBS In June; Nominations Coming Thursday". Deadline Hollywood. United States: Penske Media Corporation. Retrieved May 20, 2020.
  11. ^ a b Hill, Libby (December 14, 2021). "Television Academies Announce Overhaul of Primetime and Daytime Emmy Award Categories". IndieWire. Archived from the original on December 14, 2021. Retrieved December 15, 2021.
  12. ^ a b Andreeva, Nellie (December 14, 2021). "Emmys: Primetime & Daytime Awards Get Realigned Based On Genre Not Airtime; Dramas, Talk Shows & Game Shows Impacted". Deadline Hollywood. Archived from the original on December 14, 2021. Retrieved December 15, 2021.
  13. ^ Oprah Winfrey – Crystal Pillar Chairman's Award. The Emmys®. June 19, 2011. Event occurs at 00:50:00. Retrieved June 7, 2023.
  14. ^ CNN Editorial Research (August 5, 2013). "Oprah Winfrey Fast Facts". CNN. Retrieved June 7, 2023.
  15. ^ "2011 Daytime Emmy Awards". Las Vegas Sun. June 19, 2011. Retrieved June 7, 2023.
  16. ^ Daytime Emmy® Awards – Fiction & Lifestyle. The Emmys®. June 25, 2021. Event occurs at 00:30:02. Retrieved February 2, 2022.
  17. ^ a b c d "39th Daytime Emmys Rules and Procedures". National Academy of Television Arts & Sciences. Archived from the original on March 1, 2012. Retrieved February 29, 2012.
  18. ^ "63rd Primetime Emmys Rules and Procedures" (PDF). Academy of Television Arts & Sciences. Archived from the original (PDF) on August 15, 2011. Retrieved March 2, 2012. Syndicated programs that have reached a cumulative audience of at least 50% of the total potential U.S. television audience during the eligibility period, but not 50% exclusively in Daytime or Primetime, may enter either in Daytime or Primetime, but not in both
  19. ^ Kissell, Rick (September 1, 2009). "Pigskin's kicking in". Variety.
  20. ^ "Daytime Emmy Update". Soap Opera Digest. May 3, 2012. Archived from the original on May 6, 2012. Retrieved May 3, 2012.
  21. ^ de Moraes, Lisa (June 25, 2012). "Daytime Emmy Awards' 912,000 viewers sets record for HLN and franchise — high and low, respectively". The Washington Post. Archived from the original on July 5, 2012. Retrieved August 4, 2012.
  22. ^ "Daytime Emmys to Be Streamed Online". Broadcasting & Cable. June 5, 2014. Archived from the original on June 8, 2014. Retrieved June 23, 2014.
  23. ^ Andreeva, Nellie (March 2, 2015). "Daytime Emmy Awards Return To TV With Multi-Year Deal At Pop". Deadline Hollywood. Archived from the original on May 2, 2015. Retrieved May 21, 2015.
  24. ^ "No Televised Awards Ceremony for Daytime Emmys". Broadcasting & Cable. March 24, 2016. Archived from the original on March 27, 2016. Retrieved March 25, 2016.
  25. ^ Pedersen, Erik (April 1, 2021). "Daytime Emmys: CBS & NATAS Ink Two-Year Broadcast Deal For Awards Show". Deadline. Archived from the original on April 1, 2021. Retrieved April 2, 2021.
  26. ^ a b "50th Daytime Emmy Awards: Call for Entries". National Academy of Television Arts and Sciences. Retrieved March 1, 2023.
  27. ^ Record low ratings loom for Daytime Emmy Awards - Ratings Archived February 18, 2014, at the Wayback Machine. TVbytheNumbers.Zap2it.com. Retrieved on May 11, 2014.
  28. ^ Daytime Emmy Awards draws record-low 2.68 million on CW - Ratings Archived February 18, 2014, at the Wayback Machine. TVbytheNumbers.Zap2it.com. Retrieved on May 11, 2014.
  29. ^ Sunday Final Ratings: Miss USA, Daytime Emmy Awards - Ratings Archived February 4, 2014, at the Wayback Machine. TVbytheNumbers.Zap2it.com (June 21, 2011). Retrieved on 2014-05-11.
  30. ^ HLN's Live Broadcast of the 39th Annual Daytime Emmy Awards Garners 912,000 Total Viewers and 327,000 Among Adults 25-54 - Ratings Archived February 18, 2014, at the Wayback Machine. TVbytheNumbers.Zap2it.com (June 25, 2012). Retrieved on 2014-05-11.

External links[edit]