De Luxe Ford

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De Luxe Ford
Manufacturer Ford Motor Company
Production 1937–1940
Body and chassis
Class Entry luxury car
Body style 2-door coupe
2-door convertible
2-door pickup
2-door sedan
2-door van
4-door ambulance
4-door phaeton
4-door sedan
2- & 4-door station wagon
Related 1937 Ford
Engine 221CID 1-bbl. 85 hp (63 kW) V8[1]
Length 179.5 in (4,559 mm) [2]
Successor None (from 1941 the Ford Deluxe reverted to trim-level status)

Ford Motor Company introduced its De Luxe Ford line in 1938 as an upscale alternative to bridge the gap between its base model (usually called Standard)[3] and luxury Lincoln offerings. The "Deluxe" name was used intermittently before and after this to specify an upscale trim, but the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln-Zephyr, and Lincoln. After the war, this was simplified to Ford, Mercury, and Lincoln. The 1941 Ford line included "De Luxe" and "Super De Luxe" trim, but these vehicles were not marketed as a separate line. As Mercury sales progressed, the De Luxe approach was cancelled.

This marketing approach was in response from the different General Motors brands, (Cadillac, Buick, Oldsmobile, Pontiac, and Chevrolet), and the Chrysler brands, (Chrysler, DeSoto, Dodge, and Plymouth).

The De Luxe Fords of 1938 featured a more sloping hood and ornamental heart-shaped grille. This look was passed on to the standard line for 1939, as the De Luxe Fords gained sharp v-shaped grilles with vertical bars. The standard line once again inherited the De Luxe look for 1940, this time with body-colored vertical bars. The 1940 De Luxe Ford featured a three-part grille with horizontal bars.

In popular culture[edit]

A 1948 Ford Deluxe convertible was the base car that was transformed into "Greased Lightning" in the movie Grease.[4]

External links[edit]


  • David L. Lewis (2005). 100 Years of Ford. Publications International. p. 81. ISBN 0-7853-7988-6. 

Advertisement for 1939 Ford De Luxe Convertible Sedan