Death Wish Coffee

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Death Wish Coffee Co.
Coffee Company
Founded2012
FounderMike Brown
HeadquartersBallston Spa, NY
Number of locations
2 offices
BrandsDeath Wish Coffee, Barrel Brand, Valhalla Java
OwnerMike Brown
Number of employees
35
Websitedeathwishcoffee.com
A bag of Death Wish Coffee

Death Wish Coffee is a coffee brand that claims to sell the "world's strongest coffee." The coffee is primarily sold online, though it is also sold in grocery stores across the U.S.[1].

Death Wish Coffee was introduced in 2012. The company was founded by Mike Brown in Saratoga Springs, New York, and is now headquartered in Ballston Spa, New York. Its production facility is in Round Lake, New York. Death Wish claims that its coffee has double the caffeine of an average cup of coffee, but that it also does not taste bitter or acidic.

Products[edit]

Death Wish Coffee offers a number of different coffee products, including their signature Death Wish Coffee blend. All Death Wish coffee blends are Fair Trade and USDA Certified Organic.

They also offer merchandise on their website, in addition to limited-edition products like chocolate bars, seasonal blends, and more. Products include:

Death Wish Coffee[edit]

Death Wish is a dark roast coffee made with a blend of Arabica and Robusta coffee beans sourced from India and Peru. It has double the caffeine than your average cup of coffee.[citation needed] Death Wish Coffee is available in whole bean, ground, and single-serve pods.

Valhalla Java Odinforce Blend[edit]

Valhalla Java was created with world-renowned guitarist Zakk Wylde. It's a medium-dark roast blend available in 12-ounce bags in whole bean or ground, in addition to single serve pods. It has nutty and chocolate coffee notes. Beans for Valhalla Java are mainly sourced from Honduras, Guatemala, Sumatra, Peru, and India.

Cauldron Aged Pumpkin[edit]

Death Wish Coffee's seasonal Cauldron Aged Pumpkin blend is released in the fall and is available in whole bean and ground. It's made by taking spices from around the world like cardamom, cinnamon, and ginger, and simmering them for about 12 hours. After, unroasted coffee beans are aged in the blend for 10-12 days before it's roasted to a dark roast blend.

Barrel Brand[edit]

In collaboration with Albany Distilling Co. Inc., Death Wish Coffee releases Barrel Brand blends throughout the year. These blends are made by soaking green coffee in freshly poured oak barrels provided by Albany Distilling Co. The beans are then slow roasted to preserve the liquor flavors. Barrel Brand is made with whiskey, rum, or bourbon and is made in limited batches.

Awards and Recognition[edit]

Death Wish Coffee gained publicity when it was chosen as the winner of Intuit QuickBooks "Small Business, Big Game" competition in 2015, allowing it to have a Super Bowl commercial carried nationwide free of charge during Super Bowl 50.[2]

In 2017, owner and founder Mike Brown was named the EY Entrepreneur of the Year for Emerging Business in New York.[3] Mike Brown was also named a 2018 40 Under 40 by the Albany Business Review[4] (An American City Business Journals Publication).

Sending Coffee to the International Space Station[edit]

Death Wish Coffee sent an instant, freeze-dried version of its coffee to the International Space Station launched on Friday, June 29 at 5:42 a.m. aboard the Falcon 9 SpaceX rocket with the Dragon Capsule containing science experiments, care packages, and supplies. It took 10 minutes to reach orbit, but arrived at the Space Station on July 2. In addition to coffee and supplies, a number of science experiments were also sent to the Space Station, including CIMON (Crew Interactive Mobile Companion), ECOSTRESS, and Canadarm2 Lee Robotic Arm.

Death Wish worked with NASA Food Labs and retired astronaut and artist Nicole Stott to make the coffee possible. The freeze-dried coffee was sent in foil pouches so crew members of NASA Expedition 56 could drink coffee easily.

Relationship with guitarist Zakk Wylde[edit]

Death Wish Coffee created its artisan blend, Valhalla Java, in 2013 with guitarist Zakk Wylde. Its Valhalla Java Blend is a medium-dark roast coffee made with beans from Honduras, Guatemala, Sumatra, Peru, and India.

Zakk Wylde has also been a guest on Fueled by Death Cast, Death Wish Coffee's weekly podcast. Death Wish Coffee and Zakk Wylde have worked together to raise money for St. Jude Children's Research Hospital. In 2018, Zakk Wylde and Death Wish donated $30,000 to St. Jude's from a charity mug sale that included the Valhalla Java logo. All of the profits of the mug sale went directly toward St. Jude.

NASCAR[edit]

Death Wish Coffee has sponsored NASCAR drivers Ty Dillon and Daniel Hemric.

Podcast[edit]

Death Wish Coffee releases a weekly podcast on Thursdays called Fueled by Death Cast. It's hosted by broadcast manager Jeff Ayers and each week is a different guest that includes rock stars, authors, astronauts, athletes, entertainers, employees and more.

Fueled by Death Cast has featured comedian Bill Burr, retired astronaut and artist Nicole Stott, actor and painter Titus Welliver (From the TV show Bosch) and more. The podcast is also accompanied by a weekly Facebook Live show, The Fueled by Death Show, every Wednesday at 7 p.m.

Charity Partnerships[edit]

Death Wish Coffee partners with many local and national charitable organizations. Death Wish Coffee has partnered with Special Olympics New York for three years, and is a sponsor of the charity's annual summer event. In 2018, Death Wish raised $37,492.50 for Special Olympics New York[5] through a limited edition mug sale where 100% of the proceeds went directly toward the charity.

In 2018, Zakk Wylde and Death Wish donated $30,000 to St. Jude's from a charity mug sale that included the Valhalla Java logo. All of the profits of the mug sale went directly toward St. Jude.

In February 2018, Death Wish worked with Dropkick Murphys to raise money for The Claddagh Fund, founded in 2009 by Ken Casey. The Claddagh Fund aims to improve the lives of suffering individuals by giving them the support and tools they need. In 2018, Death Wish Coffee raised $41,500 dollars for The Claddagh Fund[6] through a limited edition mug sale. $10 of each mug went directly to the charity.

Recall[edit]

In September 2017, Death Wish Coffee voluntarily recalled its 11-ounce cans of Death Wish Nitro Cold Brew coffee. Concerns arose that their cold brewing process could allow the growth of Clostridium botulinum, the bacterium responsible for botulism.[7] No illnesses have been reported.[8]

References[edit]

  1. ^ "Death Wish Coffee Company". Death Wish Coffee Company. Retrieved 2019-03-19.
  2. ^ Rosenberg, Joyce (January 29, 2016). "Death Wish Coffee wins small business Super Bowl commercial". Associated Press. Retrieved January 29, 2016.
  3. ^ "EY announces winners for the Entrepreneur Of The Year® 2017 New York Award". EY. June 23, 2017.
  4. ^ www.bizjournals.com https://www.bizjournals.com/albany/news/2019/03/17/albany-business-review-40-under-40-2019-winners.html. Retrieved 2019-03-19. Missing or empty |title= (help)
  5. ^ "Death Wish Coffee community raises $37,492.50 for Special Olympics New York". Death Wish Coffee Company. Retrieved 2019-03-19.
  6. ^ "We went to the Dropkick Murphys with the money you raised: Here's how it went". Death Wish Coffee Company. Retrieved 2019-03-19.
  7. ^ AP (22 September 2017). "Death Wish cold brew coffee recalled because it could contain a deadly toxin". Product Recalls. Retrieved 25 September 2017.
  8. ^ Affairs, Office of Regulatory. "Recalls, Market Withdrawals, & Safety Alerts - Death Wish Coffee Co. Announces Recall of Nitro Cold Brew Cans From Retailers, Online Sales". www.fda.gov. Retrieved 2018-11-15.

External links[edit]