Defy Appliances

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Defy Appliances
Industry Manufacturing and service
Founded 1920s
Headquarters Durban, South Africa
Key people

Ross Heron (CEO Retired)

Current CEO: Hakan Kozan
Products Home and major appliances
R2,5 billion (2010)
Number of employees
Parent Arçelik Group

Defy Appliances is a South African white goods manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.

It currently operates three factories:

  • Jacobs (Durban) - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers .
  • Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
  • East London - manufactures electric refrigerators.

Defy Appliances was founded in the 1920s and manufactured its first product, electric stoves, in 1932.[1] In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.[2]


  1. ^ a b "About Defy". Defy Appliances. Retrieved January 6, 2012. 
  2. ^ "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. Retrieved January 6, 2012.