Dejan Verčič

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Dejan Verčič

Dejan Verčič is a Slovenian public relations theorist and researcher.


He is a Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.[1] He holds a Ph.D. from the London School of Economics and Political Science (LSE). In academic year 2013/2014, he was a Fulbright scholar at the San Diego State University, USA. Dejan Verčič has published 11 books. He has written more than 300 articles, book chapters, monographs, reviews, and conference papers. His recent books are Culture and Public Relations (2012),[2] The Global Public Relations Handbook: Theory, Research, and Practice (2003, 2009),[3] Public Relations Metrics: Research and Evaluation (2008).[4] In 2000 and in 2010 he received special awards by the Public Relations Society of Slovenia,[5] and in 2001 he was awarded the Alan Campbell-Johnson Medal for outstanding service to international public relations by the UK Chartered Institute of Public Relations (of which he is a Fellow).

Verčič served, inter alia, as the chairman of the Research Committee of the IABC Research Foundation and as the President of the European Public Relations Education and Research Association (EUPRERA). Since 1994, he organizes an annual International Public Relations Research Symposium – BledCom.

Selected publications[edit]

  • Hallahan, K., Holtzhausen, D, van Ruler, B., Verčič, D., Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication 1(1): 3-35.
  • van Ruler, B., Tkalac Verčič, A., Verčič, D., (Eds.) (2008). Public relations metrics: Research and evaluation. London/New York: Routledge.
  • van Ruler, B., Verčič, D. (2002). The Bled Manifesto on public relations and communication management. Ljubljana: Pristop.
  • van Ruler, B., Verčič, D. (Eds.) (2004). Public relations and communication management in Europe: A nation-by-nation introduction to public relations theory and practice. Berlin/New York: Mouton de Gruyter.
  • van Ruler, B., Verčič, D. (2005). Reflective communication management, future ways of public relations research. In: Kalbfleisch, P. J., (Ed.) Communication Yearbook 29 (pp. 239–273). Mahwah, NJ: Lawrence Erlbaum Associates.
  • van Ruler, B., Verčič, D., Bütschi, G., Flodin, B. (2004). A first look for parameters of public relations in Europe. Journal of public relations research 16(1): 35-63.
  • van Ruler, B., Verčič, D., Flodin, B., Bütschi, G. (2004). Public relations in Europe: a kaleidoscopic picture. Journal of communication management 6(2): 166-175.
  • Sriramesh, K., Verčič, D. (2001). International public relations: a framework for future research. Journal of communication management 6(2): 103-117.
  • Sriramesh, K., Verčič, D. (Eds.) (2009). The Global public relations handbook: Theory, research, and practice. Rev. and expanded ed. London/New York: Routledge.
  • Sriramesh, K., Verčič, D. (2012). Culture and public relations: links and implications. London/New York: Routledge.
  • Tkalac Verčič, A., Verčič, D., Sriramesh, K. (2012). Internal communication: Definition, parameters, and the future. Public relations review 38(2): 223-230.
  • Verčič, D. (2000). The European public relations body of knowledge. Journal of communication management 4(4): 341-351.
  • Verčič, D., Ruler, B. van, Bütschi, G., Flodin, B. (2000). On the definition of public relations: A European view. Public relations review 27(4): 373-387.

External links[edit]