DECA (organization)

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DECA logo.svg
Formation 1946
Type Career and technical student organization (CTSO)


3,500 high school chapters and 2000 college chapters[1]
Co-interim Executive Directors
John Fistolera and Frank Peterson
DECA's Executive Officers
Jake A Jardine, Paul Averhart, Joe Esposito, Darcie Hill, Joshua Koshy, Jaron May, Hayley Haas, Leah Hoffman, Mason Maverick Smith, Marjorie Sproul

DECA (also known as Collegiate DECA on the college level, and previously known as Delta Epsilon Chi and Distributive Education Clubs of America) is an international association of high school and college students and teachers of marketing, management and entrepreneurship in business, finance, hospitality, and marketing sales and service. The organization prepares leaders and entrepreneurs for careers and education in marketing, finance, hospitality, management, and other business areas. It is one of ten organizations being led by a parent organization known as "CTSO" Career and Technical Student Organizations.

Dr. Ed Davis served as Executive Director from 1992-2014. In 2014, Paul Wardinski was brought in to serve as DECA's Executive Director. On July 12, 2017 Paul Wardinski resigned from the position of Executive Director and John Fistolera and Frank Peterson were named co-interim Executive Directors for the organization.


The International Career Development Conference (ICDC) is available to all DECA members. Although only qualifying members may take part in the competitive events series, the conference also offers workshops, academies, and networking for students who wish to further their business skills. DECA ICDC is generally held in April or May of each year and 21,000+ members, advisors, and business professionals attend the conference.

Conference locations for past and future years:

  • 1989 – Orlando, Florida
  • 1990 – San Jose, California
  • 1991 – Denver, Colorado
  • 1992 – Anaheim, California
  • 1993 – Orlando, Florida
  • 1994 – Detroit, Michigan
  • 1995 – St. Louis, Missouri
  • 1996 – Orlando, Florida
  • 1997 – Anaheim, California
  • 1998 – Denver, Colorado
  • 1999 – Orlando, Florida
  • 2000 – Louisville, Kentucky
  • 2001 – Anaheim, California
  • 2002 – Salt Lake City, Utah
  • 2003 – Orlando, Florida
  • 2004 – Nashville, Tennessee
  • 2005 – Anaheim, California
  • 2006 – Dallas, Texas
  • 2007 – Orlando, Florida
  • 2008 – Atlanta, Georgia
  • 2009 – Anaheim, California
  • 2010 – Louisville, Kentucky
  • 2011 – Orlando, Florida
  • 2012 – Salt Lake City, Utah
  • 2013 – Anaheim, California
  • 2014 – Atlanta, Georgia
  • 2015 – Orlando, Florida
  • 2016 – Nashville, Tennessee
  • 2017 – Anaheim, California
  • 2018 – Atlanta, Georgia
  • 2019 – Orlando, Florida
  • 2020 – Nashville, Tennessee
  • 2021 – Anaheim, California
  • 2022 – Atlanta, Georgia
  • 2023 – Orlando, Florida

Competition hierarchy:

  • Regional (in some areas, this is known as Area Competition or District Competition)
  • State Career Development Conference (SCDC) or Provincial Competition (Canada)
  • International Career Development Conference (ICDC)

Other conferences include:

  • Central Region Leadership Conference (CRLC)
  • Emerging Leader Summit (formerly WROTC & SOLT)
  • Innovations and Entrepreneurship Conference
  • New York Experience
  • North Atlantic Region Leadership Conference (NARCON)
  • Southern Region Leadership Conference (SRLC)
  • State Competitive Conferences (SCC)
  • Sports and Entertainment Marketing Conference
  • Ultimate DECA Power Trip
  • Western Region Leadership Conference (WRLC)

Competitive Events[edit]

DECA allows members to participate in ten different types of competitive events:

  • Principles of Business Administration
  • Team Decision
  • Individual Series
  • Personal Finance Literacy
  • Business Operations Research
  • Chapter Team
  • Entrepreneurship
  • Marketing Representative
  • Personal Selling and Consulting
  • (removed as of 2017)Online


DECA is divided into four divisions:

  • High School
  • Collegiate
  • Alumni
  • Professional

High School Division

The High School Division is composed of chapters (DECA organizations within one school) grouped under a state association by regions, districts, or areas. Internationally, state associations are grouped together in four regions: North Atlantic, Central, Southern, and Western.

Collegiate Division

Collegiate DECA is organized in much the same way as high school DECA. Collegiate DECA's membership is smaller than the high school division. It functions as a student/professional division. "Virtual membership" is available for students wishing to be involved in the organization from a school without an active Collegiate DECA chapter.

Collegiate DECA, previously called Delta Epsilon Chi, was formed in 1961 during the American Vocational Convention in Kansas City. Representatives from Wisconsin, Washington, and Kansas met with the national DECA staff to organize post-secondary involvement in the upcoming DECA National Leadership Conference. On December 18, 1961, the Wisconsin State Board of Vocational, Technical, and Adult Education approved the newly created constitution for the Wisconsin Distributive Education Association. As a result, DECA chapters were formed on the campuses of Green Bay (first chapter), Kenosha, Madison, Milwaukee, Oshkosh, and Wausau. The leadership group establishing policy included Charles Christianson, Richard Ashman, Wayne Little, Vernon Swenson, and Walter Chojnowski.

Delta Epsilon Chi's 49th annual International Career Development Conference (ICDC) was held in April 2010 in Louisville, Kentucky. During the conference, the membership of Delta Epsilon Chi approved a change in the organization's name. The new name of the organization became Collegiate DECA. The name change was designed to create a stronger link between DECA's high school and college programs and to reinforce that Collegiate DECA was not intended to be a Greek organization. Membership in Collegiate DECA does not prevent a college student from joining Greek organizations for business students, such as Alpha Kappa Psi or Delta Sigma Pi.[2]

Alumni Division

The Alumni Division is for former DECA members and is a way for them to participate and give back to the organization after high school or college.

Professional Division

The Professional Division is made up of individuals who have become business or marketing professionals and are interested in helping to develop the next generation of business and marketing leaders.

Executive officers[edit]

DECA's executive officer teams consist of one president and four vice presidents. A new team of officers is elected every year at the International Career Development Conference by voting delegates from around the globe. The executive officer teams serve as brand ambassadors for the organization during their term by attending conferences where they give speeches and present workshops.


  1. ^ "About - DECA Inc". DECA Inc. Retrieved 5 September 2016. 
  2. ^ "DECA: Repositioned and Rebranded for the Future". Techniques. April 211. p32-34.

External links[edit]