Demand shaping

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Demand shaping is the influencing of demand to match planned supply. For example, in a manufacturing business, dynamic pricing can be used to manage demand.[1] [2] Dell Inc., is one of the best example of companies that practice Demand Shaping and dynamic pricing.[3] From its currently available supplies, Dell posts special sales weeks that influences the demand.


  1. ^ Anant Balakrishnan, Yusen Xia and Bo Zhang (2005). "Shaping Demand to Match Anticipated Supply" (PDF). MSOM Conference. 
  2. ^ "Sculptors of Demand (MIT Center for Transportation and Demand)". Retrieved 2008-03-24. [dead link]
  3. ^ Bill Green. "Living in Dell Time".