From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Demandbase is a targeting and personalization[1] platform for business-to-business (B2B) companies. Marketers can target online ads[2] to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased.[3] The platform provides services such as managed analytics consulting,[4] target account marketing, and Facebook ad targeting.[5][6][7] The company’s patented[8] technology can identify[9] businesses visiting websites through the use of their network IP address,[10] without the use of cookies and in real-time.[11][12]

Headquartered in San Francisco, Demandbase was founded in 2006 by CEO Chris Golec.

Partners and customers[edit]

The Demandbase platform integrates into other advertising and marketing technologies including marketing automation, web analytics, content and personalization, consulting, and other services.[13][4]

Demandbase connects to the technologies of more than 25 partners, including Adobe, Google Doubleclick and Google Analytics, ExactTarget,[14] Oracle (Eloqua), Marketo,[15] New Business Strategies,[4] Salesforce,[13] and Site Tuners.[16] Demandbase's customers include Microsoft, Adobe, CSC,[17] Brocade, Box, Dell, HP, Informatica and Visa.[16]


In March 2013, Demandbase announced it had raised $15 million in its most recent funding round led by Scale Venture Partners.[18] Demandbase's investors also include Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems.[19][20][21][22]


  1. ^ Greenberg, Paul (March 21, 2013). "CRM Watchlist 2013 Winners: Heading in the right direction". ZDNet.
  2. ^ Hoge, Patrick (March 27, 2013). "Demandbase raises $15 million". San Francisco Business Times.
  3. ^ Carney, Michael (February 14, 2013). "Demandbase now offers B2B ad-targeting based on the software companies use". PandoDaily.
  4. ^ a b c Zimmermann, Kim (October 8, 2013). "Demandbase Adds Managed Analytics Offering, Unveils Partnerships". Demand Gen Report.
  5. ^ Koetsier, John (October 2, 2013). "Demandbase driving massive 10-20x higher ROI on B2B ads via new Facebook company targeting". VentureBeat.
  6. ^ Urbanski, Al (October 1, 2013). "News Byte: Demandbase Intros B2B Targeting for Facebook". Direct Marketing News.
  7. ^ Knight, Kristina (October 7, 2013). "Mobile, social product to improve reach, measurement". BizReport.
  8. ^ Rao, Leena (March 27, 2013). "Demandbase Raises $15M More From Scale, Adobe And Others For B2B Marketing Services". TechCrunch.
  9. ^ Kohn, AJ (February 22, 2013). "Marketing Biz: B2B Ad Targeting". MarketingLand.
  10. ^ Darrow, Barb (March 27, 2013). "Demandbase nets $15M to build out its B2B marketing database and sell it better". GigaOm.
  11. ^ "Demandbase Patent Protects Methods for Identifying Companies Visiting Web Sites". CRM Magazine. February 5, 2013.
  12. ^ Vega, Tanzina (December 17, 2012). "Finding a Documentary Audience, for a Cause". The New York Times.
  13. ^ a b Nicastro, Dom (October 1, 2013). "Demandbase B2B Feature Targets Company Profile for Facebook Ads". CMSWire.
  14. ^ Minsker, Maria (September 19, 2013). "Demandbase Lets ExactTarget Customers Personalize Content, Online Forms". CRM Magazine.
  15. ^ "Marketo integrates Demandbase services to bolster personalization". BtoB Magazine. September 6, 2013. Archived from the original on 2013-10-04.
  16. ^ a b Burt, Tequia (October 11, 2013). "Demandbase adds consulting service to help B2B marketers more effectively measure performance". FierceCMO.
  17. ^ Panayi, Nick (March 21, 2013). "Justifying budget for an online banner campaign Is a piece of cake". BtoB Magazine. Archived from the original on 2013-10-04.
  18. ^ Primack, Dan (March 27, 2013). "CNN Money – Venture capital deals". Fortune Magazine. Archived from the original on 2013-04-08.
  19. ^ Ludwig, Sean (March 27, 2013). "Demandbase hooks $15M to improve B2B marketing and real-time engagement". VentureBeat.
  20. ^ Schubarth, Cromwell (March 27, 2013). "B2B marketing startup Demandbase raises $15M". Silicon Valley Business Journal.
  21. ^ Kincaid, Jason (August 24, 2008). "Demandbase Raises $10 Million For Online Lead Generation Platform". TechCrunch.
  22. ^ Rao, Leena (May 12, 2011). "Demandbase Raises $10 Million For B2B Marketing Software". TechCrunch.