Demna Gvasalia

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Demna Gvasalia
დემნა გვასალია
Born (1981-03-25) 25 March 1981 (age 41)
EducationTbilisi State University
Royal Academy of Fine Arts
OccupationFashion designer
Louis Vuitton
Loïk Gomez
(m. 2017)

Demna Gvasalia (Georgian: დემნა გვასალია dem-NAH gvah-SAH-lee-AH) is a Georgian fashion designer, currently the creative director of Balenciaga and the co-founder of Vetements.[2]

Early life and education[edit]

Gvasalia was born in Georgia, in 1981, to a Georgian Orthodox Christian family. He fled at age 12, during the 1992-1993 Russo-Georgian War in Abkhazia, and was forced to live in Tbilisi (Capital of Georgia). His family moved to Düsseldorf from 2001 onwards.[3][2]

Gvasalia studied international economics for four years at Tbilisi State University[4] and later attended the Royal Academy of Fine Arts in Antwerp, where he graduated with a Master's Degree in Fashion Design in 2006.[5]


In 2006, Gvasalia collaborated with Walter van Beirendonck on his men’s collections.[5]

In 2009, Gvasalia joined Maison Martin Margiela, where he was responsible for women’s collections until 2013.[6][7] In 2013, he was appointed senior designer of women’s ready-to-wear collections at Louis Vuitton, initially under Marc Jacobs and briefly under Nicolas Ghesquière.[5]

Together with his brother Guram, Gvasalia launched the brand Vetements in 2014, along with a small group of anonymous friends, displaying their work in small gay clubs in Paris.[8][9][10] Gvasalia has said that his original purpose with the brand was to subvert the high fashion status quo.[8] Vetements’ first women’s ready-to-wear collection was presented at Paris Fashion Week in 2014.[7] The collective was nominated for the LVMH’s Young Fashion Designer Prize after producing 3 collections.[11]

In 2015, Gvasalia became the creative director of Balenciaga, succeeding Alexander Wang.[12][13]

In 2019, Gvasalia left Vetements to pursue new artistic ventures, having accomplished his goals with the company, telling Highsnobiety that he had "accomplished [his] mission of a conceptualist and design innovator."[14]

In August 2021, Gvasalia collaborated with Kanye West, acting as the creative director for West’s second Donda album listening event, held at the Mercedes-Benz Stadium.[15][16]

At the 2021 Met Gala at New York City's Metropolitan Museum of Art Gvasalia walked the stairs with reality television star Kim Kardashian, both in his head-to-toe body feature obscuring Black Balenciaga designs completely masked, with Vogue offering that events rules had been rewritten.[17]


Gvasalia developed a unique style as his company, Vetements, grew in size and popularity. Much of Gvasalia's approach still stems from his initial purpose of creating subversive fashion. Collections such as Fall/Winter 2017 included design inspired by archetypes, diverging from the typical haute couture method of radical redesign and avant-garde appearance.[8] Other common themes include baggy, loose-fitting clothing, and street-style jackets.[18] In April 2021 he presented his new Pre-Fall 2021 collection with the Balenciaga brand, marking a new line of design and personal thinking, as promoted by Vanity Teen magazine.[19]


Gvasalia won the International Award for Vetements and Balenciaga at the CFDA Fashion Awards in 2017. He also won the Accessories Designer of the Year award at the Fashion Awards 2018 [20] Gvasalia won the Global Women’s Designer award at the CFDA Fashion Awards in 2021. On September 27, 2021, Georgian President Salome Zourabichvili awarded Gvasalia with the Order of Honor for him contribution to the popularization of Georgia abroad.[21]

See also[edit]


  1. ^ Quick, Harriet (May 14, 2016) Demna Gvasalia:目前来说没谁继承了巴黎世家 May 14, 2016. Retrieved July 29, 2016
  2. ^ a b Disko. "Demna Gvasalia, creative Director of Balenciaga". Retrieved 2020-02-06.
  3. ^ Jo Ellison (September 20, 2019) Demna Gvasalia: the activist at Balenciaga Financial Times.
  4. ^ Jo Ellison (January 5, 2018) Balenciaga’s billion-euro plan Financial Times.
  5. ^ a b c Miles Socha (September 16, 2019) EXCLUSIVE: Demna Gvasalia Exits Vetements Women's Wear Daily.
  6. ^ Paton, Elizabeth (October 8, 2015) Who Is Demna Gvasalia, Balenciaga’s New Designer? The New York Times.
  7. ^ a b Balenciaga appoints Demna Gvasalia as artistic director of the collections Kering, press release of October 7, 2015.
  8. ^ a b c Fedorova, Anastasiia. "Demna Gvasalia — New East 100". The Calvert Journal. Retrieved 2020-02-06.
  9. ^ Fury, Alexander (October 16, 2015) Vetements radical designer The Independent
  10. ^ Rissanen, Timo (June 11, 2016) [1]Aaron Krach ‘inspires’ Vetements
  11. ^ "Demna Gvasalia is part of the BoF 500". The Business of Fashion. Retrieved 2021-03-22.
  12. ^ Milligan, Lauren (October 7, 2015) Vetements Designer Named At Balenciaga Vogue
  13. ^ Cartner-Morley, Jess (October 7, 2015) Balenciaga appoints Demna Gvasalia as new creative director The Guardian
  14. ^ "Demna Gvasalia Will Depart Vetements to "Pursue New Ventures."". Highsnobiety. 2019-09-16. Retrieved 2020-02-06.
  15. ^ "Kanye West's 'Donda' Listening Party Was Brilliant, Provocative Performance Art". GQ. 2021-08-06. Retrieved 2021-09-22.
  16. ^ Sidell, Misty White (2021-07-31). "Kanye West Enlists Demna Gvasalia as Creative Director for Donda Release Event". WWD. Retrieved 2021-09-22.
  17. ^ "Kim Kardashian's Met Gala Look Rewrote the Red Carpet's Rules". 14 September 2021.
  18. ^ Cartner-Morley, Jess (2018-02-06). "'I don't think elegance is relevant': Vetements' Demna Gvasalia, the world's hottest designer". The Guardian. ISSN 0261-3077. Retrieved 2020-02-06.
  19. ^ Balenciaga Pre-Fall 2021 Collection 19 April. 2021. Vanity Teen.
  20. ^ Pike, Naomi (December 10, 2018). "The Fashion Awards 2018: The Winners". Vogue. Retrieved December 10, 2018.
  21. ^ "President Zurabishvili awards Georgian fashion designer Demna Gvasalia with Medal of Honour". Retrieved 2021-10-11.