Denis Hennequin, September 2011
June 8, 1958 |
Denis Hennequin (born June 8, 1958) is a French businessman, entrepreneur and administrator, including a non-executive director for John Lewis, Eurostar, SSP Group PLC, 1001fontaines (NGO), Celio and Bakkavör Group Ltd. 
Professional corporate career
In 1984, Hennequin began his career at McDonald’s as Assistant Director of a Paris-based restaurant. After becoming Restaurant Manager, he moved on to numerous positions within the organization including Training & Recruitment Consultant, Field Service Consultant, Director of Franchising, Director of Operations and Regional Manager for Paris and surrounding suburbs.
In 1996, he became President and Managing Director of McDonald’s France at a time when McDonald’s in France was perceived as a symbol of globalization’s negative effects. To counter this sentiment, Hennequin launched a successful "Born in the USA, made in France" public relations campaign, proclaiming that the franchises are French-owned, employ French people and use 80% French-produced products. He also dedicated resources into re-imaging 70% of the branches in France to better integrate the fast-food chain into the European context, incorporating hardwood floors, upholstery seating, attractive facades and even gas fireplaces. From July 2005 to November 30, 2010, he served as President of McDonald's Europe Limited and was responsible for 6,600 restaurants in 40 countries. He is the first non-American to hold the job of president of McDonald's Europe since the company’s European implantation in 1971. By 2007, France became the highest grossing market for McDonald's after the USA.
He joined the Accor Board as its Independent Director in May 2009 and became Executive Director of Accor SA in December 2010 before assuming the role of CEO in January 2011. In September 2011, Hennequin unveiled plans to dynamize Accor’s economy brands and introduced the Group’s new signature "Open New Frontiers in Hospitality". He stepped down as CEO on April 23, 2013.
The Green Jersey
In February 2014, he founded a consulting company, The Green Jersey, that he still leads today.
From 2014 to 2016, he became a partner for Cojean International.
Eurostar: non-executive director (NED) since 2012. John Lewis Partnership (John Lewis & Waitrose): NED from 2014 to 2017 and chair of the remuneration committee. SSP Group PLC: NED since 2014. 1001fontaines (NGO): NED since 2014. Celio Group: NED since 2016. Bakkavör Group Ltd: NED since 2017.
French Food Capital
In 2017, he became founding partner of French Food Capital.
Hennequin is considered by the medias as an atypical businessman. He's fond of cycling and music. In 1978, he created Asbury Sound, the first Bruce Springsteen fan club in France.