Denis Hennequin

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Denis Hennequin
Denis Hennequin.jpg
Denis Hennequin, September 2011
Born (1958-06-08) June 8, 1958 (age 59)
Paris, France
Nationality French
Education Panthéon-Assas University
Occupation Businessman

Denis Hennequin (born June 8, 1958) is a French businessman, entrepreneur and administrator, including a non-executive director for John Lewis[1], Eurostar[2], SSP Group PLC, 1001fontaines (NGO), Celio and Bakkavör Group Ltd. [3]


In 1984, Hennequin graduated from law school. He earned a bachelor's degree in economics and a master's degree in Private International and Social Law from Panthéon-Assas University.[4]

Professional corporate career[edit]


In 1984, Hennequin began his career at McDonald’s as Assistant Director of a Paris-based restaurant. After becoming Restaurant Manager, he moved on to numerous positions within the organization including Training & Recruitment Consultant, Field Service Consultant, Director of Franchising, Director of Operations and Regional Manager for Paris and surrounding suburbs.[5]

In 1996, he became President and Managing Director of McDonald’s France at a time when McDonald’s in France was perceived as a symbol of globalization’s negative effects.[6] To counter this sentiment, Hennequin launched a successful "Born in the USA, made in France" public relations campaign, proclaiming that the franchises are French-owned, employ French people and use 80% French-produced products. He also dedicated resources into re-imaging 70% of the branches in France to better integrate the fast-food chain into the European context, incorporating hardwood floors, upholstery seating, attractive facades and even gas fireplaces.[7] From July 2005 to November 30, 2010, he served as President of McDonald's Europe Limited and was responsible for 6,600 restaurants in 40 countries.[8] He is the first non-American to hold the job of president of McDonald's Europe since the company’s European implantation in 1971.[9] By 2007, France became the highest grossing market for McDonald's after the USA.[10]


He joined the Accor Board as its Independent Director in May 2009 and became Executive Director of Accor SA in December 2010 before assuming the role of CEO in January 2011.[11] In September 2011, Hennequin unveiled plans to dynamize Accor’s economy brands and introduced the Group’s new signature "Open New Frontiers in Hospitality".[12] He stepped down as CEO on April 23, 2013.[13]

Entrepreneurial career[edit]

The Green Jersey[edit]

In February 2014, he founded a consulting company, The Green Jersey, that he still leads today.


From 2014 to 2016, he became a partner for Cojean International.

Boards directorship [14][edit]

Eurostar: non-executive director (NED) since 2012. John Lewis Partnership (John Lewis & Waitrose): NED from 2014 to 2017 and chair of the remuneration committee. SSP Group PLC: NED since 2014. 1001fontaines (NGO): NED since 2014. Celio Group: NED since 2016. Bakkavör Group Ltd: NED since 2017.

French Food Capital[edit]

In 2017, he became founding partner of French Food Capital.[15]

Private Life[edit]

Hennequin is considered by the medias as an atypical businessman. He's fond of cycling and music. In 1978, he created Asbury Sound, the first Bruce Springsteen fan club in France.