Denise Coates

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Denise Coates
Born (1967-09-26) 26 September 1967 (age 49)
Residence Sandbach, Cheshire, England
Nationality British
Alma mater University of Sheffield
Occupation Businesswoman
Known for Founder and CEO, Bet365
Net worth US$3.8 billion (Forbes, 2016)[1]
Spouse(s) Richard Smith
Parent(s) Peter Coates

Denise Coates CBE (born 26 September 1967) is an English businesswoman, founder and joint chief executive of online gambling company Bet365. She has been listed in the Forbes magazine’s rich list, with an estimated personal fortune of $2.5 billion (approximately £1.65 billion).[2]

Early life[edit]

Denise Coates is the eldest daughter of Peter Coates, chairman of Stoke City F.C. and director of Bet365, and is married to Richard Smith, a director at Stoke City Football Club. She attended the University of Sheffield[3] and achieved a first class degree in econometrics.

Business career[edit]

While at school, Coates started work in the cashiers’ department within the family bookmaking firm, Provincial Racing, where she would mark up bets. After leaving university she trained as an accountant within the family business, before being given the opportunity to take over the small chain of shops. Having turned around the shops’ fortunes, Coates obtained a loan from Barclays to acquire a neighbouring chain. In 1995, she became managing director of the betting shop estate.[4]

Bet365 Gold Cup at Sandown in April 2011


In January 2000, Coates purchased the domain name[5] While working in a temporary building on a car park near one of her shops, she spent a year creating a new online betting site. was launched in 2001. The business borrowed £15 million from RBS against the family’s betting shop estate.

In 2005 these shops were sold to Coral for £40 million which also paid off the loan to RBS. Since its inception Bet365 has grown into one of the world’s largest online gambling companies, which Coates still runs alongside her brother John. She is the majority shareholder with 50.01% of the shares. Her personal fortune is estimated at $2.5 billion (£1.65 billion) on Forbes magazine’s 28th annual rich list. This makes her the 723rd richest person in the world.[6]

Bet365 Foundation[edit]

Coates set-up the Bet365 Foundation in August 2012 and it has donated £100m[7] to 20 UK charities to help support projects home and abroad.

Charities which have received funds include Oxfam, CAFOD (the Catholic Agency For Overseas Development), the Douglas Macmillan Hospice for cancer sufferers in Stoke, and relief programmes for victims caught in the aftermath of Typhoon Haiyan in the Philippines. University scholarships and theatre donations have also been offered.[citation needed]

The Foundation also pledged £230,000[8] to St Joseph's College, in Trent Vale, after Coates was impressed by a presentation on the school's work to help support vulnerable youngsters in Sierra Leone's second city Bo.

Personal life[edit]

She lives east of Sandbach, in Betchton, Cheshire East.

Honours and awards[edit]

In 2012, Coates was appointed a Commander of the Order of the British Empire (CBE) for services to the community and business. [9]

In 2013, Coates was named as one of the 100 most powerful women in the United Kingdom by Woman's Hour at BBC Radio 4[10]