Denise Shull

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Denise K. Shull
Born Denise K Shull
(1959-09-17) September 17, 1959 (age 58)
Akron, Ohio
Residence New York City
Nationality American
Education University of Chicago, Harvard University Kennedy School of Government
Occupation Principal at The ReThink Group
Organization The ReThink Group
Known for Psychology of decision making in risk and human performance
Website The ReThink Group

Denise Shull (born September 17, 1959 in Akron, Ohio) is an American decision coach and performance architect who has leveraged the disciplines of neuroeconomics, biopsychology and Spotnitzian Modern Psychoanalysis in performance coaching. She is known for her unconventional ideas and proprietary techniques for the leverage of human feelings and emotions in high-pressure decision making professions, particularly with Wall Street investment professionals and athletes, and is also author of the book Market Mind Games. Her work has brought non-traditional ideas into the psychology of risk and human performance fields, such as her observation that decision makers in ambiguous environments display unconscious transference to not only humans but to their environments. She has also demonstrated how adult subjective experiences contain fractal perceptual elements in the same manner as fractal geometry.


MA 1995 Neuropsychology at University of Chicago
Executive Education in Behavioral Finance at Harvard University Kennedy School of Government

Shull graduated from Harvard Kennedy’s executive program in “Investment Decisions and Behavioral Finance” in 2009. She holds a Master of Arts from The University of Chicago. Her thesis research, “The Neurobiology of Freud’s Theory of the Repetition Compulsion” was published in 2003 in the Annals of Modern Psychoanalysis and was cited in 2013 as one of the first papers ever written in the emerging field of neuro-psychoanalysis.


1983-1988 Marketing Representative at IBM
1994-2006 President of Rossiter Capital
1994-2009 Commodities Trader at Edison Trading
2003–present Lead performance coach, Keynote Speaker, Author, and founder at The ReThink Group

Shull began working as a short-term trader and trading desk manager in 1994 at the Chicago Board Options Exchange, and later began trading futures as a member of the Chicago Mercantile Exchange. During this period Shull began to formulate her application of neuropsychology to investment and trading at banks, hedge funds, and proprietary funds, working in the budding interdisciplinary field of neuroeconomics. In 2003, Shull created The ReThink Group to address the challenges of slumps, repetitive mistakes and confidence crises in portfolio managers and traders. In 2016, ReThink added Olympians, pro poker players and professional athletes to their roster. Shull has been a keynote speaker at the Equities and Fixed Income Leaders’ Summit, where her talks “How the Psychology of Risk is Fractal” and “Emotions are Also Information” received many accolades, as well as at GAIM Cayman Hedge Fund Operations, the Galtere Institute’s Behavioral Finance symposium, MIT’s Sloan Fellows program, Battle of the Quants, 100 Women in Hedge Funds, Rotman School of Business at The University of Toronto and Absolute Return conferences. She also spoke to the United States’ Olympic coaching team at the 2016 US Ski and Snowboard Association All-Staff meeting, and later worked with Olympic snowboardcross racer Lindsey Jacobellis leading up to the 2018 Winter Olympics.


Shull’s book Market Mind Games: a Radical Psychology of Investing, Trading and Risk was published by [McGraw-Hill] in January 2012 and translated into Chinese in 2013. She served as the lead author of the trading psychology chapter in Investor Behavior: The Psychology of Financial Planning and Investing (Wiley, 2014). Shull's first article 'Freud's Path to Profits" was published in SFO magazine in 2004, and she has since written articles for Psychology Today, Hedge-Fund Intelligence, Thomson Reuters, CME Group, All About Alpha, and many hedge fund sites as well as her own blog.

Media Appearances[edit]

Shull's work has been profiled by The New York Times, NPR, Forbes Magazine, The Guardian, Wall Street Journal, University of Chicago MagazineBusiness Insider Financial Times, Bloomberg, New York Observer, Toronto Globe and Mail, The New York Times’ Dealbook New York Post and The Huffington Post amongst others. With the popularity of the Showtime drama, BILLIONS, Denise has also been covered by Fortune, and has appeared on Fox Business News with Liz Claman. CNBC’s Squawk Box has featured Shull in both the United States and Asia. She has also appeared on Bloomberg TV, Cavuto, PBS, CNBC, Discovery Channel and CNBC’s Halftime Report where she analyzed the trading team’s implicit motivations.

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