Denise Shull

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Denise K. Shull
Denise K Shull

(1959-09-17) September 17, 1959 (age 59)
Akron, Ohio
ResidenceNew York City
EducationUniversity of Chicago, Harvard University Kennedy School of Government
OccupationPrincipal at The ReThink Group
OrganizationThe ReThink Group
Known forPsychology of decision making in risk and human performance
WebsiteThe ReThink Group

Denise Shull (born September 17, 1959 in Akron, Ohio) is one of the first people in the U.S. to be known as a performance coach. She is known for using research from neuroeconomics, psychological science and Modern Psychoanalysis in her work. Shull focuses on the positive contribution of feelings and emotion in high-pressure decisions. She is the author of Market Mind Games which explains how Wall Street traders act out Freudian transferences in reaction to market moves. Shull postulates that human perception contains fractal elements in the same manner as the fractal geometry of nature. Shull is widely believed to be the inspiration for the character Wendy Rhoades on the Showtime series Billions.


MA 1995 Neuropsychology at University of Chicago
Executive Education in Behavioral Finance at Harvard University Kennedy School of Government

Shull graduated from Harvard Kennedy's executive program in “Investment Decisions and Behavioral Finance” in 2009. She holds a Master of Arts from The University of Chicago. Her thesis research, “The Neurobiology of Freud’s Theory of the Repetition Compulsion” was published in 2003 in the Annals of Modern Psychoanalysis and was cited in 2013 as one of the first papers ever written in the emerging field of neuro-psychoanalysis.


1983-1988 Marketing Representative at IBM
1994-2009 President of Rossiter Capital
2003–present Founder, CEO and Lead Performance Coach at The ReThink Group

Shull began working as a short-term trader and trading desk manager in 1994 at the Chicago Board Options Exchange, and later began trading futures as a member of the Chicago Mercantile Exchange. During this period Shull began to formulate her application of neuropsychology to investment and trading at banks, hedge funds, and proprietary funds, working in the budding interdisciplinary field of neuroeconomics. In 2003, Shull created The ReThink Group to address the challenges of slumps, repetitive mistakes and confidence crises in portfolio managers and traders. In 2016, ReThink added Olympians, pro poker players and professional athletes to their roster.


Shull's book Market Mind Games: a Radical Psychology of Investing, Trading and Risk was published by [McGraw-Hill] in January 2012 and translated into Chinese in 2013. She served as the lead author of the trading psychology chapter in Investor Behavior: The Psychology of Financial Planning and Investing (Wiley, 2014). Shull's first article 'Freud's Path to Profits" was published in SFO magazine in 2004, and she has since written articles for Psychology Today, Hedge-Fund Intelligence, Thomson Reuters, CME Group, All About Alpha, and many hedge fund sites as well as her own blog.

Media Appearances[edit]

Shull's work has been profiled by The New York Times, NPR, Forbes Magazine, The Guardian, Wall Street Journal, University of Chicago MagazineBusiness Insider Financial Times, Bloomberg, New York Observer, Toronto The Globe and Mail, The New York Times’ Dealbook New York Post and The Huffington Post amongst others. With the popularity of the Showtime drama, BILLIONS, Denise has also been covered by Fortune, and has appeared on Fox Business News with Liz Claman. CNBC’s Squawk Box has featured Shull in both the United States and Asia. She has also appeared on Bloomberg TV, Cavuto, PBS, CNBC, Discovery Channel and CNBC’s Halftime Report where she analyzed the trading team's implicit motivations.

External links[edit]

References and footnotes[edit]