Minions (Despicable Me)
|Despicable Me race|
(From left to right) Stuart, Kevin, and Bob, the principal Minions seen in the film Minions
|First appearance||Despicable Me (2010)|
|Created by||Pierre Coffin|
|Base of operations||Gru's base|
|Leader||Various prehistorical marine beings (formerly; deceased)|
A Tyrannosaurus rex (formerly; deceased)
A Neanderthal (formerly; deceased)
An Egyptian Pharaoh (formerly; deceased)
Count Dracula (formerly; deceased)
Napoleon Bonaparte (formerly; deceased)
Scarlet Overkill (formerly)
El Macho (formerly)
Minions // are yellow creatures that appear in the Despicable Me franchise, which started with Despicable Me (2010), and are characterized by their childlike behavior and unique language, which is almost intelligible at times. They are also the official mascots of Illumination, a division of Universal Pictures, which produces the films. Following Comcast's purchase of NBCUniversal, they have been described as being a corporate icon for Universal and Comcast, on par with Disney's Mickey Mouse and WarnerMedia's Bugs Bunny.
Kevin, Stuart, and Bob are three of the most familiar minions, who appear as stars in the film Minions. Many other Minions are mentioned by name in the films and other media in the franchise.
The Minions are small, yellow henchmen shaped like pill capsules. They are depicted as being roughly one-third to one-half the height of humans but they were later revealed to be two and a half feet (0.76 m) tall. They have one or two eyes, and their irises are almost always brown (except for Bob, who has one green and one brown eye). They have no discernable noses but seem capable of smelling, as they are shown smelling fruit and are affected by the Fart Gun. They are also shown without ears but can hear and respond to sounds. Most minions appear either bald or with a few wispy strands of black hair on their heads. Since their coming to America in the late 1960s, their clothing consists of blue overalls emblazoned with Gru's logo, black rubber gloves, shoes, and goggles. They mostly speak incomprehensible gibberish, which is partly derived from other languages, including Bahasa Indonesia, French, English, Italian, Spanish, and Hindi. Although seemingly nonsensical, the English-sounding dialogue is dubbed differently for every country, in order to make the sounds somewhat recognizable. They have common English-language names, such as Kevin, Stuart and Bob (the lead trio in Minions) and Mel (the leader of the Minions in Despicable Me 3).
Minions, the 2015 animated feature film, shows that they have existed since the beginning of life on Earth. Minions are biologically wired to seek out and serve the most terrible of villains, when they have no "boss" to serve they become depressed and listless. In the 2010 short film "Banana", the Minions are revealed to have an almost uncontrollable craving for fruit, especially bananas.
Since the release of the Despicable Me films, the Minions' popularity has been rising. The Minions have been regularly featured in cross-promotions for other Comcast/NBCUniversal properties, including Universal theme parks, NBC primetime TV series and an Xfinity remote control.
In 2015, the village of Minions, Cornwall in the United Kingdom built a road sign paid for by Universal Studios featuring Minions. In October of that year, they removed it due to safety concerns that resulted from people stopping their cars to take photos although villagers have campaigned to get the sign put back up in another location.
On April Fool's Day 2016, Google created a button on its Gmail service that sent a "mic drop" along with a GIF image of a Minion. However, the feature received backlash in which many people complained about accidentally sending the image during job searches which resulted in some people being dropped from job consideration or being fired. Google removed the feature not long after, citing those reasons as well as a bug that caused the image to be sent after hitting the regular send button.
The Minions appeared in an advertisement for the Cinemark theater chain, in which several Minions try to change a lamp while another Minion mocks them. The mocking Minion drops the replacement lamp during one of his laughing fits so the others stick him in the socket so that his eye can serve as the lamp. The ad promoted the chain's claim that they had the brightest 3D projection system of any theater chain. At first, the clip played before showings of Despicable Me 2, but Cinemark uses the ad freely before any 3D movie.
A couple of minions appeared as statues in the 2018 film Mortal Engines.
In Brazil, Minions were used as a reference to nickname the followers of politician Jair Bolsonaro, called by supporters of the left, in an ironic and offensive tone, "bolsominions". In an April 2016 "Extra" website article, journalist Felipe Pena compared Bolsonaro fans to Minions, saying that "they follow the leader, whom they call myth, and vent narcissistic repression by attacking the differences of groups they elect as rivals." Since then, the term has been widely used by the population in Brazilian and international media, appearing in BBC, The Guardian and Open Democracy articles.
- Steel, Emily (November 6, 2016). "How Comcast and NBCUniversal Used Minions to Fuse an Empire". The New York Times. Retrieved December 26, 2016.
The Minions have also done their part for the company. They have bounced in to promote Comcast’s voice-controlled TV remote, NBC’s hit fall drama 'This Is Us,' and the theatrical release of the Universal Pictures animated musical comedy 'Sing.' Visitors to Universal theme parks can even become a Minion on a 3-D ride. For Comcast, the Minions have become the company's Mickey Mouse.
- "Despicable Me 2 : Production Notes" (PDF). Visualhollywood.com. Archived from the original (PDF) on March 4, 2016. Retrieved May 5, 2016.
- "'Despicable Me 2' Minions: 5 Things to Know". The Hollywood Reporter. Retrieved August 20, 2014.
- Racoma, Bernadine. "The Minions' language is a combination of French, Spanish, English… and food references". Day Translations. Retrieved June 22, 2017.
- Debruge, Peter (June 11, 2015). "Chris Meledandri on How the 'Minions' Came to Life". Variety. Retrieved October 30, 2015.
- Ebiri, Bilge (July 10, 2015). "Minions Review: Hurminemina Nomnururmin Mmmumorima (Translation: 'It's Pretty Good for What It Is')". Vulture. Retrieved May 23, 2017.
A trio of Minions — Kevin, Stuart, and Bob (the Minions all have hilariously ordinary names,...)
- Snetiker, Marc (May 19, 2017). "Despicable Me 3: Meet the mutinous new Minion". Entertainment Weekly. Retrieved May 22, 2017.
- "Exclusive: The Synopsis for Minions". ComingSoon.net. June 18, 2013. Retrieved June 18, 2013.
- "Cornwall village Minions sign removed - BBC News". BBC News. Bbc.com. October 2015. Retrieved May 3, 2016.
- "Download minions3 movie". www.movie567.tk. Retrieved March 18, 2016.[dead link]
- "Campaign to reinstate Minions road sign taken down over safety fears". Plymouth Herald. April 13, 2016. Retrieved May 3, 2016.[dead link]
- Steinbuch, Yaron (April 1, 2016). "Google's April Fools' Minions prank was so not funny | New York Post". Nypost.com. Retrieved May 3, 2016.
- Natt Garun (March 31, 2016). "Gmail's Mic Drop tool is the April Fools joke we wish was real". The Next Web.
- Jon Russell. "Google reverses Gmail April 1 prank after users mistakently put GIFs into important emails". TechCrunch.
- Victor-bogdan Anchidin (March 31, 2016). "Introducing Gmail Mic Drop". Gmail Blog.
- "Bolsominions: quem são e do que se alimentam". Extra Online (in Portuguese). April 27, 2016. Retrieved August 9, 2019.
- Uchoa, Pablo (September 21, 2018). "Why Brazilian women are saying #NotHim". Retrieved August 9, 2019.
- Nemer, David (October 25, 2018). "The three types of WhatsApp users getting Brazil's Jair Bolsonaro elected". The Guardian. ISSN 0261-3077. Retrieved August 9, 2019.
- "Bolsonaro and the Brazilian far right". openDemocracy. Retrieved August 9, 2019.
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