Det Nye

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Det Nye
Chief editor Karine Thyness
Categories Women's magazine
Frequency 15-17 times per year
Circulation 27,670 (2013)
Publisher Egmont Group
First issue 1957; 60 years ago (1957)
Company Egmont Group
Country Norway
Based in Oslo
Language Norwegian
Website Det Nye

Det Nye is a Norwegian language women's magazine based in Oslo, Norway. It is one of the oldest magazines published in the country.[1]

History and profile[edit]

Det Nye was first published in 1957.[2][3] The target group of the magazine is women aged 18-25 years.[4] The magazine was published on a monthly basis until 1989 when its frequency was shifted to 15-17 times a year.[2] It is owned and published by Egmont Group.[5][6] Its headquarters is in Oslo.[4][5]

The target audience of Det Nye is young women aged 18-35 years.[2] The magazine contains feature articles as well as material on careers, fashion, sex and relationships.[4] The magazine also covers articles concerning the liberation of women.[1] From September 2006 the chief editor was Elizabeth Skårberg. In 2008 Hanne Aardal[5] was made the magazine's editor in chief. On 1 March 2011 Mari Midtstigen was appointed editor.

Circulation[edit]

Det Nye had a circulation of 110,400 copies in 1981 and 113,600 copies in 1982.[7] In 1999 it was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[8]

  • 2005: 62 284
  • 2006: 59 023
  • 2007: 52 798
  • 2008: 46 035[2]
  • 2009: 42 521
  • 2010: 36 321
  • 2011: 34 741
  • 2012: 30 712
  • 2013: 27 670
Circulation from 2005[9]

See also[edit]

References[edit]

  1. ^ a b Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014. 
  2. ^ a b c d "Det Nye". Store norske leksikon (in Norwegian). Retrieved 23 May 2015. 
  3. ^ Brita Ytre-Arne. "Women’s magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014. 
  4. ^ a b c "Factsheet". Publicitas. Retrieved 7 April 2015. 
  5. ^ a b c "Det Nye". FMD. Retrieved 7 April 2015. 
  6. ^ Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Retrieved 28 April 2015. 
  7. ^ Per Langhoff. "The effects of change of filters" (PDF). IFK. Retrieved 26 March 2015. 
  8. ^ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015. 
  9. ^ MBLs nettsider, Mediebedriftenes Landsforening (Norwegian Media Businesses' Association)

External links[edit]