Detroit Electronic Music Festival
|Movement Electronic Music Festival|
The crowd and main stage at the Detroit Electronic Music Festival, 2002
|Genre||Electronic Dance MusicTechno|
|Dates||Memorial Day weekend (late May)|
|Location(s)||Detroit, Michigan, United States|
|Years active||2000 - present|
Movement Electronic Music Festival is an annual electronic dance music event held in the birthplace of Techno, Detroit, each Memorial Day weekend since 2006. Previous electronic music festivals held at Hart Plaza on Memorial Day weekend include Detroit Electronic Music Festival (2000–2002), Movement (2003–2004) and Fuse-In (2005). The four different festival names reflect completely separate and distinct producers, brands and directions. All of these festivals presented performances by musicians and DJs that emphasized the progressive qualities of the culture surrounding electronic music including the celebration of Detroit being the birthplace of the popular electronic music subgenre Techno.
In late 2013, the original DEMF management announced plans for the return of the Detroit Electronic Music Festival as a free-admission event at Campus Martius Park on Independence Day weekend, 2014, along with the paid-admission Federation of Electronic Music Technology (FEMT), a concurrent conference and music showcase at Ford Field. These events were later rescheduled for 2015. These events are not connected to the Movement Electronic Music Festival planned for Memorial Day weekend in Hart Plaza.
In 2017, Movement was nominated for Festival of the Year at the Electronic Music Awards.
The first electronic music festival held in Detroit was the Detroit Electronic Music Festival in 2000, produced by Carol Marvin and her organization Pop Culture Media (which included long-time event producer Adriel Thornton, Telo Dunne and Barbara Deyo and others). Taking place in Detroit's Hart Plaza, it was a landmark event that brought visitors from all over the world to celebrate Techno music in the city of its birth. The event was one of the first electronic music festivals in the United States.
2000: Successful launch
The first DEMF occurred in May 2000 and concluded with few hitches and no reported crime. It was applauded by city leaders and tourism officials as an injection of youthful energy into the city.
Attendance at the first DEMF surpassed expectations, with estimates over the three-day run surpassing one million visitors. Subsequent festivals drew even bigger crowds. City officials and others, including media observers and local businesses, saw the apparent economic boost to the city, with the Visitors and Convention Bureau stating that in only its second year, the event had pumped over US$90 million into the local economy.
2001–2002: DEMF growth and controversy
Ford Motor Company provided an unprecedented $435,000 for Title sponsorship of the 2001 event, which was renamed the Focus Detroit Electronic Music Festival. This allowed the free-of-charge event to continue to be a gift to the fans and made the festival a profitable venture in its second year. Festival producer Pop Culture Media, with Carol Marvin at the helm, worked with Ford to create a nationwide television ad campaign featuring the music of Detroit Techno founder Juan Atkins. Controversy ensued when producer Carol Marvin reluctantly fired artistic director Carl Craig for breach of contract.
In January 2003, Detroit city Mayor Kwame Kilpatrick decided to override the Recreation Department (which controls and manages Hart Plaza) and secured Hart Plaza and the Memorial Day weekend dates for Derrick May, who had extensive experience as a touring DJ but no firsthand, large-scale festival production experience. May put a first class team in place, which included a donation by Philadelphia-based P.A.W.N. LASERS / Louis Capet XXVI, but the biggest hurdle faced by the Festival was the City Of Detroit's withdrawal of $350,000 funding that it had provided in previous years.
The second Movement festival took place in 2004, but despite its public success, the event faced significant financial losses and its fate became uncertain.
In February 2005, May announced his resignation as festival producer, and the festival once again changed hands. Fellow techno veteran Kevin Saunderson announced plans for a Movement replacement to be called Fuse-In Detroit (later shortened to just Fuse-In, with the tagline "Detroit's Electronic Movement") to be staged Memorial Day Weekend 2005.
Successful negotiations with city officials led to 2005 becoming the first year that an event in Hart Plaza did not have free admission. A total of 41,220 admission passes were sold to Fuse-In visitors. 38,382 daily passes were sold for $10 each, and 2,838 weekend passes, covering the full three days, were sold for $25 each. The City of Detroit collected $1 per pass, and was to have collected 30% of festival profits, but admission pass sales did not recoup the festival's $756,000 budget.
On February 16, 2006, Kevin Saunderson announced that due to financial losses and lack of sufficient promotion, he would not continue to produce the festival in 2006. As of March 23, Paxahau of Detroit, Michigan, an event production company that has worked with Craig, May, and Saunderson, secured the venue and dates from Saunderson to produce the festival under the name "Movement." Paxahau has been producing their festival from 2006 to present, celebrating their 10-year anniversary in 2016.
In 2007 the festival took place over a span of three days, May 26-May 28, 2007.
In 2008 the festival took place over a three-day span, May 24-May 26, 2008. Ticket prices this year were set at $40 presale or $55 at the door for a weekend pass, and $175 for a VIP Pass.
Movement 2009 took place from Saturday, May 23, 2009 thru Monday, May 25, 2009 in Hart Plaza in Detroit, Michigan. These two mobile friendly sites include information about after parties, lodging and an easy to read schedule https://web.archive.org/web/20090523094210/http://www.mpiii.com/demf/ or http://www.detroitluv.com. The weekend overlaps with CouchSurfing's event CouchCrash http://spreadsheets.google.com/ccc?key=p4O1URhzhzraofuYB9cMcIg and with the International Swordfighting and Martial Arts Convention
Movement 2010 took place May 29–31, 2010. This was the 10th anniversary of Detroit's yearly electronic music festival. Plastikman confirmed his appearance on his official website.  Other confirmed artists include Mr. Scruff, Ida Engberg, Jamie Jones, and Woody McBride.
Movement 2011 was held on May 28–30, 2011 and took place at Hart Plaza in Detroit, Michigan; the same location as every year since its inception. Featured artists this year include Fatboy Slim, Carl Craig, Beardyman, Felix da Housecat, and Skrillex. This year's "secret artist" listed on the lineup is Ricardo Villalobos, who, to the disappointment of many, was not allowed entrance into the US last year.
Movement 2012 was held on May 26–28, 2012 at Hart Plaza in Detroit, Michigan; the same location as every year since its inception.
Movement 2013 took place on May 25–27, once again in Hart Plaza. The lineup for the 2013 edition of the festival includes the following 116 acts:
J. Phlip closed out Movement 2014 on the Beatport Stage after a last minute cancellation of the originally booked artist.
Historically, attendance of events held in Hart Plaza has often been reported as being well in excess of the 14-acre (57,000 m2) venue's capacity of 40,000 people, even when crowds were counted by police and city officials. The reported attendance estimates for the electronic music festival were as follows:
- DEMF 2000: 1.1 to 1.5 million[a]
- DEMF 2001: 1.7 million[a]
- DEMF 2002: 1.7 million[a]
- Movement 2003: 630,000
- Movement 2004: 150,000 [b]
- Fuse-In 2005: 44,920[c]
- Movement 2006: 41,000[d]
- Movement 2007: 43,337[e]
- Movement 2008: 75,000[e]
- Movement 2009: 83,322
- Movement 2010: 95,000
- Movement 2011: 99,282
- Movement 2012: 107,343
- Based on visual estimates by police and city officials, and conceded by city officials in 2003 to be an overly generous estimate.
- Reported by police on May 30, 2005.
- 41,220 ticketholders, plus 3,700 DJs, VIPs, and press, reported by The Detroit News and The Detroit Free Press on June 2, 2005.
- 41,000 tickets, quoted by Kevin Saunderson in Big Shot magazine 
- Reported by The Detroit Free Press on May 27, 2008.
Notes and references
- Jackman, Michael. "City Slang: DEMF 2014 canceled - Metro Times Blogs | Metro Times Blogs". Blogs.metrotimes.com. Archived from the original on April 20, 2014. Retrieved June 29, 2014.
- Skid, Nathan (November 20, 2013). "Campus Martius will turn into global dance party for electronic music fest next summer". Crain's Detroit Business.
- Skotarczyk, Rachel (November 20, 2013). "United We Dance - FEMT Launches the Return of DEMF". Real Detroit Weekly. Archived from the original on November 23, 2013.
- "Scuba". Movement Music Festival. Archived from the original on March 20, 2016. Retrieved June 28, 2016.
- Paxahau (June 18, 2009). "83,322 PEOPLE ATTENDED MOVEMENT 2009,". Archived from the original on July 15, 2011. Retrieved February 16, 2010.
- Nunez, Jessica (June 1, 2010). "Movement Festival 2010 sees highest paid attendence [sic] in history". Mlive.com. Archived from the original on July 14, 2011. Retrieved February 16, 2010.
- McCollum, Brian (May 31, 2011). "What we learned during Movement 2011's record-setting weekend". Detroit Free Press. Retrieved May 31, 2011.[dead link]
- "Movement Detroit Draws Record Attendance". Big Shot Magazine. May 29, 2012. Retrieved June 4, 2012.
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