|Based in||Ypsilanti, Michigan|
|Home field||Rynearson Stadium|
|Head coach||Dan Boisture|
|General manager||Sonny Grandelius|
|Owner(s)||Louis Lee (team president), et al.|
|League||World Football League|
|Colours||Red, gold and black|
The Wheels were founded December 13, 1973 by ten investors, whose number eventually grew to 33, including singer Marvin Gaye, Motown Records vice-president Esther Edwards, Milford Fabricating owner Edward Nishon and Little Caesars founder Mike Ilitch—who would later own the Red Wings and Tigers. Detroit attorney and philanthropist Louis Lee was named team president, while Sonny Grandelius, a former star running back at Michigan State, was the team's general manager.
However, it soon became clear that the Wheels were severely under-capitalized, even by WFL standards. The owners didn't appear to make an initial capital investment; instead, team expenses were seemingly paid out-of-pocket as they arose. In the WFL player draft, Detroit selected such future stars as Ed "Too Tall" Jones, Rick Middleton and Randy Grossman. Unfortunately, the Wheels initially refused to spend more than $10,000 per player, and thus wound up signing only three of their 33 draft picks. Desperate for players, the Wheels were forced to hold open tryouts;, but none of the men who tried out made the team.
They also had trouble finding a place to play. Their first choice was Tiger Stadium, home of the NFL's Detroit Lions and Major League Baseball's Detroit Tigers. However, they were unable to get a lease due to pressure from the Lions (also, much of the WFL season coincided with baseball's). The Silverdome hadn't been built yet, University of Detroit Stadium (home of the Continental Football League's Michigan Arrows) had been demolished three years prior, and the University of Michigan, home of cavernous Michigan Stadium, also said no (despite Lee being a Michigan alumnus). Finally, the Wheels signed a deal to play at Eastern Michigan University's Rynearson Stadium in Ypsilanti, Michigan, 37 miles from downtown Detroit; Rynearson had no lighting at the time, and the Wheels had to install their own (the lights remain on the stadium to this day). The club even hired EMU's head coach, Dan Boisture, to helm the Wheels.
Things weren't too encouraging on the field, either. The Wheels had a decent quarterback in Bubba Wyche (brother of former NFL quarterback and head coach Sam Wyche), but little in the way of protection (Wyche was sacked eleven times in one game) or receivers. Only 10,631 people attended their first home game, and their final home contest drew an announced crowd of 6,351 fans (though actual attendance was closer to 2,000). One home game, against the Portland Storm, was moved to J.W. Little Stadium in London, Ontario; Storm owner Robert Harris was from London, and actually considered moving his club to the Ontario city and renaming them the London Lords (adopting the name of the recently-folded semi-pro team of that name), although the Canadian government, which had threatened to pass the Canadian Football Act a few months prior, was firmly against the WFL or any other American league playing in Canada. Harris received $30,000 from local promoters and the Storm got their first win of the year, 18-7, in front an announced crowd of 5,105 (newspaper reports indicated there were only 2,000 people there). It was the only "World" Football League game played outside the United States.
As the losses piled up, the team's ramshackle financial structure became more problematic. Boisture and Grandelius badly wanted to put together a serious football organization, but the owners refused all requests for more money. According to Grandelius, the owners "panicked" when they realized how dire the situation was, and simply walked away, making the Wheels essentially a club team in a professional league. For one home game there were no programs available because the printer hadn't been paid. Several practices were canceled because the laundry bill went unpaid, leaving the team without uniforms. They couldn't pay their phone bill, and they were unable to reserve hotel rooms or fly to away games without advance payment. Players were forced to share food and rent due to missed paydays; several players ended up sharing a house. Wide receiver Jon Henderson had to pay his son's hospital bill out of pocket after finding out the team's insurance policy was practically worthless. The situation prompted Wyche to write to league president Gary Davidson and beg the league office to intervene.
Media coverage was spotty at best. Only one Wheels game was ever televised: the July 10 season opener in Memphis, by WKBD-TV. (WKBD also planned to carry the September 25 game at New York, but begged off as both teams were close to extinction by that point.) WWJ-AM carried all but one Wheels game, the July 21 contest in Hawaii.
The coaches were also feeling the effects as well. At least one assistant coach was forced to live in the basement of another coach; several landlords refused to rent houses to him when they found out he worked for the Wheels. Boisture was unable to film any games because the owners refused to provide filming equipment. The low point came during the Wheels' eighth game, against the Philadelphia Bell. When the players arrived at John F. Kennedy Stadium, they discovered that there were no medical supplies or tape available. The Wheels refused to take the field until a Johnson & Johnson salesman donated tape so that the game could go on. (Philadelphia won, 27-23.)
After losing their first ten games, the Wheels got their only win, 15-14 over the Florida Blazers at Orlando. Soon afterward, the league took control of the team and began searching for a new home. Their first choice was Shreveport, but the Houston Texans moved there instead and became the Steamer. They then tried to move to Louisville, but talks collapsed. Automaker John DeLorean tried to buy the team in hopes of keeping it in Detroit, but backed out at the last minute. The next choice was Charlotte, where former New England Patriots general manager Upton Bell was hoping to put together financing for a WFL team. Although impressed with Wyche, he was unable to come to an agreement, and instead opted to buy the New York Stars and move them to Charlotte, as the Hornets.
On September 24, the Wheels filed for bankruptcy, then faced the Stars in Downing Stadium, losing 37-7 in what proved to be the Stars' last game in New York. A week later, they dropped a 14-11 decision to Shreveport (ironically one of the cities the Wheels had considered moving to); this would turn out to be the last game the Wheels would ever play. On October 7, in the face of $1.4 million in claims, Davidson announced that unless new owners could be found for the Wheels within three days, the league would fold the team. No buyers cropped up, and the Wheels were folded along with the equally cash-strapped Jacksonville Sharks. While the franchise officially folded on October 10, players and coaches had been taking their uniforms and personal items home with them for some time to keep them from being seized. The Wheels franchise was the only one not reissued when the World Football League returned in 1975.
The Wheels finished their abbreviated season with the WFL's worst record at 1-13. However, considering their dire off-the-field situation, they were far more competitive than their record indicated: eight of their losses came by less than a touchdown, and they held fourth-quarter leads in seven games. Playing in the tough Central Division with the league's two best teams, Memphis (17-3) and Birmingham (15-5), made things even more difficult for the hapless Wheels.
Stan Hansen, the professional wrestler, had a brief stint as a player with the Wheels. Nevertheless, he was promoted as a "former star" of the team when wrestling in a promotion in his hometown of Amarillo, Texas.
Schedule and results
|1||Wednesday||July 10, 1974||at Memphis Southmen||L 15–34||30,122|
|2||Wednesday||July 17, 1974||Florida Blazers||L 14–18||10,631|
|3||Sunday||July 21, 1974||at Hawaiians||L 16–36||10,080|
|4||Wednesday||July 31, 1974||Birmingham Americans||L 18–21||14,614|
|5||Wednesday||August 7, 1974||at Birmingham Americans||L 22–28||40,367|
|6||Wednesday||August 14, 1974||Memphis Southmen||L 7–37||14,424|
|7||Thursday||August 22, 1974||Chicago Fire||L 23–35||10,300|
|8||Wednesday||August 28, 1974||at Philadelphia Bell||L 23–27||15,100|
|9||Monday||September 2, 1974||Portland Storm (at London, Ontario)||L 7–18||5,101|
|10||Friday||September 6, 1974||Southern California Sun||L 7–10||6,351|
|11||Wednesday||September 11, 1974||at Florida Blazers||W 15–14||9,003|
|12||Wednesday||September 18, 1974||at Southern California Sun||L 24–29||12,169|
|13||Tuesday||September 24, 1974||at New York Stars||L 7–37||4,220|
|14||Wednesday||October 2, 1974||at Shreveport Steamer||L 11–14||22,012|
|15||Wednesday||October 9, 1974||at Chicago Fire||cancelled|
|16||Wednesday||October 16, 1974||Hawaiians||cancelled|
|17||Wednesday||October 23, 1974||at Shreveport Steamer||cancelled|
|18||Wednesday||October 30, 1974||at Jacksonville Sharks||cancelled|
|19||Wednesday||November 6, 1974||Charlotte Hornets||cancelled|
|20||Wednesday||November 13, 1974||Philadelphia Bell||cancelled|
- Speck, Mark. In Detroit, Where the Wheels Fell Off. Pro Football Researchers Association, 1997.
- "1974 World Football League Game Results". Retrieved 2015-11-11.