Deutsche Vermögensberatung

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Deutsche Vermögensberatung AG
AG (Joint stock company)
IndustryFinancial services
FounderReinfried Pohl Edit this on Wikidata
HeadquartersFrankfurt am Main
ProductsBanking and Insurance Products

Deutsche Vermögensberatung (DVAG), which loosely translates as "German financial advisors", is a company based in Frankfurt, Germany. The DVAG operates in Germany, Austria and Switzerland. The company was founded in 1975 by Reinfried Pohl, controlled by Deutsche Vermögensberatung Holding and registered as a tied agent in the insurance sector according to the EU Insurance Mediation Directive with the Frankfurt am Main Chamber of Industry and Commerce.

With its 3,400 departments and branch offices and over 14,000 full-time financial consultants, Deutsche Vermögensberatung serves around 6 million clients. In fiscal year 2015, the company earned revenues of €1,255.7 million and profits of €186.3million. The total volume of contracts brokered (total portfolio) came to €185.2billion.[1]


Executive board[edit]

The company is managed by an executive board consisting of the following persons:[2]

• Andreas Pohl (Chairman of the Board)

• Udo Corts (Corporate communication, corporate coordination, legal)

• Hans-Theo Franken (Central sales coordination, products, business partners, international business)

• Christian Glanz (IT, financial consulting service, administration)

• Lars Knackstedt (Finances, investments)

• Helge Lach (Education, professional centers, digital media)

• Robert Peil (Coordination sales companies, marketing, events)

• Dirk Reiffenrath (Support of sales divisions)

Supervisory board[edit]

Friedrich Bohl has been chairman of the supervisory board since 31 March 2009.


In 1975, Reinfried Pohl began to build the company under the name “Kompass Gesellschaft für Vermögensanlagen GmbH“. Pohl had worked for Investors Overseas Services (IOS) from 1967 to 1969, and had been employed by Bonnfinanz from 1970 to 1974. On 1 July 1975, he started out with around 35 of his former Bonnfinanz colleagues. “Allgemeine Vermögensberatung AG” (AVAG) was founded in 1976. In 1983, AVAG was renamed “Deutsche Vermögensberatung AG”.

Reinfried Pohl's sons Andreas and Reinfried Junior joined the company's management board in 1984. An Austrian subsidiary now called “Deutsche Vermögensberatung Bank Aktiengesellschaft” was founded in 1993. Cooperation with Deutsche Bank began in 2001.

In 2003, the company restructured to form “Deutsche Vermögensberatung Holding” headquartered in Marburg. The company entered the Swiss market in 2004 with “SVAG Schweizer Vermögensberatung”. In 2007, DVAG became the exclusive distributor for AachenMünchener Versicherungen, and has since been managing this segment as an autonomous subsidiary called “Allfinanz Deutsche Vermögensberatung”. That same year, FVD was integrated into the organization. In 2008, DVAG took over the distribution of Deutsche Bausparkasse Badenia.

Business partners[edit]

In Germany, the most important partner is the Generali Deutschland group with companies like AachenMünchener, Deutsche Bausparkasse Badenia, Advocard Rechtsschutzversicherung (legal insurance) and Central Krankenversicherung (health insurance), which also serves as a link to collaboration with BKK Linde health insurance. DVAG is the only distribution channel of AachenMünchener Versicherungen.

As part of its partnership with the Deutsche-Bank Group, DVAG has been distributing banking products of Deutsche Bank (DB) and investment funds of DB subsidiary DWS since 2001. Further partners of the Frankfurt-based financial services provider are Commerzbank, HypoVereinsbank, DSL Bank, Santander Bank, Allianz Global Investors, and RREEF Investment GmbH (formerly: DB Real Estate Investment GmbH).

The Deutsche Verrechnungsstelle (DV), also based in Frankfurt am Main, specializes in professional invoice management for craft trades and the SME sector. It offers products and services to ensure the liquidity of these companies. It was founded in 2015 by Andreas Pohl and Reinfried Pohl.


DVAG has been active in sports sponsoring since 1996, and in this context the company has worked with a number of athletes. Apart from the current partnership with Jürgen Klopp, sponsoring partners include Hansi Flick, Britta Heidemann, Joey Kelly and Michael Schumacher.[3]

Seven time Formula 1 world champion Michael Schumacher has been working with DVAG since 1997. The existing sponsoring contract continues in effect even after Schumacher's severe skiing accident in December 2013. In February 2016, the Michael-Schumacher exhibit was opened in Marburg to celebrate the 20-year anniversary of the partnership. Schumacher's son Mick is also currently sponsored by the company.

There have also been other sponsoring contracts in the past with sports icons like Joachim Löw, Otto Rehhagel, Paul Biedermann, Hubert Schwarz, and Nico Hülkenberg. The company was the main sponsor of the 1st FC Kaiserslautern soccer club.

There are also partnerships with the German fencing association, the national fencing team, and several state soccer associations.

In 2008, apart from many regular sponsoring projects in the areas of science, culture, and sports, DVAG supported the children's relief organization “Ein Herz für Kinder” with a donation of one million Euro by buying the “G-8 Beach Chair” at a charity auction.


  1. ^ "Deutsche Vermögensberatung AG – Geschäftsbericht 2015". Archived from the original on 2016-05-06. Retrieved 2016-06-15.
  2. ^ "Deutsche Vermögensberatung AG – Geschäftsbericht 2015". Archived from the original on 2016-05-06. Retrieved 2016-06-15.
  3. ^ "Deutsche Vermögensberatung AG – Teamblog".

External links[edit]