Digi Telecommunications

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Digi Telecommunications Sdn Bhd
Public (Bursa Malaysia)
Industry Telecommunication
Founded 1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of Digi Swisscom Bhd., the holding company of Digi Telecommunications Sdn. Bhd., was changed to Digi.Com Berhad in 2000
Headquarters D'House, Subang Hi-Tech Industrial Park, Shah Alam, Selangor
Key people
Albern Murty (CEO)
Sigve Brekke (Chairman)
Haroon Bhatti (Chief Human Resource Officer)
Karl Erik Brøten (Chief Financial Officer)
Loh Keh Jiat (Chief Marketing Officer)
Eugene Teh (Chief Corporate Affairs Officer)
Kesavan Sivabalan (Chief Network Officer)
Orsolya Sekerka (Chief IT Officer)
Praveen Rajan Nadarajan (Chief Digital Officer)
Products Telecommunication Services
Mobile Services
Cable Television
Revenue Decrease MYR 6.914 billion 2015[1]
MYR 7.019 billion 2014[2]
MYR 6.733 billion 2013[3]
Decrease MYR 1.723 billion 2015<[4]
MYR 2.031 billion 2014[5]>
MYR 1.706 billion 2013[6]
Number of employees
Subsidiaries DiGi Telecomunications Sdn. Bhd.
Pay By Mobile Sdn. Bhd.
Website www.digi.com.my

Digi Telecommunications Sdn. Bhd., DBA digi, is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 Digi became the first telco in Malaysia to launch and operate a fully digital cellular network.

They were also the first to offer GPRS (2.5G) and later EDGE (2.75G) in Malaysia on 14 May 2004. DiGi primarily uses the 1800 MHz band for GSM with the network code of 502-16.

Digi is listed on the Bursa Malaysia under the Infrastructure category act.

It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to Digi. At the moment, switching to DiGi is free.

Coverage, Products, and Services[edit]

DiGi logo until 2015

As of April 2016, DiGi has 2G coverage of 95% on populated areas, 3G at 87%,[7] 4G LTE at 73%. LTE-Advanced (LTE-A) population coverage is currently at 33% nationwide, likely measured at the lowest signal quality at -110dBm.[8]

Digi operates 2G GSM/GPRS/EDGE, 3G WCDMA/HSPA+, 4G LTE network. [9]

Digi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.

Digi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of Digi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.

Digi is also the second operator to offer the iPhone on 1 April 2010.

Digi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.

Since December 2011, Digi began upgrading its network of 5,000 network sites to LTE. The upgrade is to allow expanding its EDGE and 3G services (into using dual-channel HSPA+) to 95.8% of Malaysians and having a greener and energy-efficient environment.

Frequencies used on Digi Network in Malaysia
Frequency Frequency Width Protocol Notes
900 MHz (886~888,886~888) 2*2 MHz E-GSM
1800 MHz () 2*20 MHz GSM/LTE 2x10MHz for LTE
2100 MHz (1935~1950, 2125~2140) 2*15 MHz UMTS/HSPA
2600 MHz (2560~2570, 2680~2690) 2*10 MHz LTE


As of second quarter of 2016, Digi has 12.35 million subscribers (10.39 million prepaid, and 1.95 million postpaid customers). 64.5% are Internet users. About 62% Digi subscribers are smartphone users. There are 6 million prepaid Internet users. The Telco said that it now has 3.3 million 4G LTE users.

Postpaid ARPU is at RM82 (upfrom RM80 in Q1 2016) while prepaid ARPU is at RM34 (down from RM35 in Q1 2016).[10]

Digi is the largest mobile operator in Malaysia in terms of subscribers.

Top shareholders[edit]

digi top 5 shareholders are as below (as of October 2015).[11]

Top 5 Shareholders
Name Shares Percent Notes
Telenor ASA 3,809,750,300 49.0%
Employees Provident Fund Board 1,094,568,640 14.1%
Permodalan Nasional Berhad 695,174,600 8.94%
TIME dotCom Bhd. 234,857,045 3.02%
Public Mutual Berhad 146,566,800 1.89%


Digi competes directly with Maxis, Celcom and U Mobile, Mobile Virtual Network Operator (MVNO), TuneTalk [1] and XOX.

Digi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax, and YES 4G

Awards and achievements[edit]

In 2014, Digi was ranked 100th on Forbes World’s Most Innovative Companies 2014.[12] Digi was the only Malaysian company, and the only telecommunications operator from Asia to be on the list.

In 2015, Channel News Asia ranked digi as one of the top 3 companies in Malaysia[13] and ranked 40 in Asia Top 100 Sustainability Ranking.[14] digi is lauded for its "preemptive measures to safeguard the privacy of its 11.4 million customers by adopting the ISO 27000 information security management system certification and conducting third party independent assessments to strengthen its privacy systems and processes".[13]


Yellow Coverage Fellow TVCs[edit]

At the end of 2006, Digi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by Digi's marketing team, YCF was created by Naga DDB, Digi's advertising agency.

Entitled “Digi Yellow“, and taglined “Digi’s Widest Coverage. Always with you.“, the commercials incorporated an upbeat theme song - "I Will Follow You" - that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive. The first five notes of the Peggy March song has since been made into the main jingle for future Digi advertisements.


External links[edit]