|Public (Bursa Malaysia)|
|Founded||1995, Publicly listed 1997, known as Mutiara Swisscom Bhd. The name of Digi Swisscom Bhd., the holding company of Digi Telecommunications Sdn. Bhd., was changed to Digi.Com Berhad in 2000|
|Headquarters||D'House, Subang Hi-Tech Industrial Park, Shah Alam, Selangor|
|Albern Murty (CEO)
Sigve Brekke (Chairman)
Haroon Bhatti (Chief Human Resource Officer)
Karl Erik Brøten (Chief Financial Officer)
Christian Thrane (Chief Marketing Officer)
Loh Keh Jiat (Chief Sales Officer)
Eugene Teh (Chief Corporate Affairs Officer)
Kesavan Sivabalan (Chief Network Officer)
Orsolya Sekerka (Chief IT Officer)
|Revenue|| MYR 7.019 billion 2014
MYR 6.733 billion 2013
MYR 6.361 billion 2012
| MYR 2.031 billion 2014
MYR 1.706 billion 2013
MYR 1.206 billion 2012
Number of employees
|Subsidiaries||DiGi Telecomunications Sdn. Bhd.
Pay By Mobile Sdn. Bhd.
Digi Telecommunications Sdn. Bhd., DBA digi, is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 Digi became the first telco in Malaysia to launch and operate a fully digital cellular network.
Digi is listed on the Bursa Malaysia under the Infrastructure category act.
It uses the native dialling prefix identifier of "010", "016", "0143", "0146" and "0149", although with the implementation of Mobile number portability mandated by the Malaysian government this does not apply to subscribers who switched from their old mobile service provider over to Digi. At the moment, switching to DiGi is free.
Coverage, Products, and Services
As of November 2015, DiGi has 2G coverage of 95% on populated areas, 3G at 87%, 4G LTE at 55%. It is widely perceived that DiGi ranked second on network coverage.
Digi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services.
Digi Telecommunications Sdn. Bhd. started a project called 'Happy'. A group of Digi Telecommunications Sdn. Bhd. staff handle this special project and provide a new brand of Mobile Virtual Network Operators (MVNO) called Happy Prepaid.
Digi is also the second operator to offer the iPhone on 1 April 2010.
Digi is the first Telco in Malaysia to introduce Mobile Number Selection service which was implemented in 2008. This service enable the subscriber to choose their own number instead of following the traditional way of purchasing a new SIM that has been pre-assign with fix mobile number.
Since December 2011, Digi began upgrading its network of 5,000 network sites to LTE. The upgrade is to allow expanding its EDGE and 3G services (into using dual-channel HSPA+) to 95.8% of Malaysians and having a greener and energy-efficient environment.
|900 MHz (886~888,886~888)||2*2 MHz||E-GSM|
|1800 MHz (1760~1785,1855~1880)||2*25 MHz||GSM/LTE|
|2100 MHz (1935~1950, 2125~2140)||2*15 MHz||UMTS/HSPA|
|2600 MHz (2560~2570, 2680~2690)||2*10 MHz||LTE|
As of second quarter of 2015, Digi has 11.8 million subscribers (10 million prepaid, and 1.8 million postpaid customers). 57.9% (6.8 million) are Internet users, while 57.1% of the subscribers are on smartphones. Out of these, 20% are smartphone users with LTE enabled device.
As of first quarter of 2015, ARPU for postpaid is at MYR81 (MYR83 in 4Q14) while prepaid is at MYR39 (MYR41 in 4Q14).
Digi is the third largest mobile operator in Malaysia.
digi top 5 shareholders are as below (as of October 2015).
|Employees Provident Fund Board||1,094,568,640||14.1%|
|Permodalan Nasional Berhad||695,174,600||8.94%|
|TIME dotCom Bhd.||234,857,045||3.02%|
|Public Mutual Berhad||146,566,800||1.89%|
Awards & Achievements
In 2015, Channel News Asia ranked digi as one of the top 3 companies in Malaysia and ranked 40 in Asia Top 100 Sustainability Ranking. digi is lauded for its "preemptive measures to safeguard the privacy of its 11.4 million customers by adopting the ISO 27000 information security management system certification and conducting third party independent assessments to strengthen its privacy systems and processes".
Yellow Coverage Fellow TVCs
At the end of 2006, Digi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by Digi's marketing team, YCF was created by Naga DDB, Digi's advertising agency.
Entitled “Digi Yellow“, and taglined “Digi’s Widest Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive.
- "Digi delivers Malaysia's widest 4G LTE network".
- "Malaysian Communications And Multimedia Commission (MCMC) - Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) - Mobile Services". Retrieved 17 July 2015.
- "DiGi 4G LTE network achieves 50% population coverage". The Star (Malaysia). Retrieved 26 October 2015.
- Kugan. "Digi has 11.7 million subscribers as of 1Q15, 4G LTE coverage at 33%". MalaysianWireless. Retrieved 27 April 2015.
- "DIGI.COM BHD (DSOM".
- Kugan. "DiGi listed in the Forbes World’s Most Innovative Companies 2014". MalaysianWireless. Retrieved 17 July 2015.
- "2015 TOP 3 COMPANIES BY COUNTRIES". Channel News Asia. Retrieved 21 October 2015.
- "CELEBRATE THE SUCCESS OF THE TOP 100 COMPANIES IN ASIA (2015)". Channel News Asia. Retrieved 21 October 2015.