Did It Again (Kylie Minogue song)

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"Did It Again"
CD2 cover
Single by Kylie Minogue
from the album Impossible Princess
B-side"Tears"
Released24 November 1997 (1997-11-24)
StudioReal World (Box, England)[1]
Genre
Length4:22
Label
Songwriter(s)
Producer(s)
Kylie Minogue singles chronology
"GBI (German Bold Italic)"
(1997) 		"Did It Again"
(1997) 		"Breathe"
(1998)
Music video
"Did It Again" on YouTube

"Did It Again" is a song by Australian recording artist Kylie Minogue, originally featured on her sixth studio album Impossible Princess (1997). The song was released as the album's second single on 24 November 1997 through Mushroom, Deconstruction, and BMG. Minogue had written the track with Steve Anderson and Dave Seaman, and it was produced by Minogue in collaboration with Brothers in Rhythm. Backed by guitars and drum, "Did It Again" is a pop rock track in which Minogue sings about her self-consciousness and self-hatred.

Critical response to "Did It Again" was mostly positive; some critics praised the song's composition and highlighted it as a career stand out track. In Australia, "Did It Again" peaked at number 15 on the Australian Singles Chart and was certified gold by the Australian Recording Industry Association (ARIA). In the United Kingdom, it peaked at 14 on the UK Singles Chart. Pedro Romhanyi directed the song's music video, which features Minogue battling it out as four separate personas designated by the media; 'Cute Kylie', 'Dance Kylie', 'Sex Kylie' and 'Indie Kylie'.

To promote "Did It Again", Minogue performed the track on The National Lottery Live and MTV UK. It was later included on her 1998 concert tour Intimate and Live Tour. The song was subsequently included on Minogue's compilation albums Ultimate Kylie (2004) and Step Back in Time: The Definitive Collection (2019).

Background[edit]

In 1997, the British media reported that she was anorexic, labelling her "Kylie Thinogue". Minogue had been told about the rumours and, as a response, wrote the track "Did It Again".[2] Interviewed by Company magazine that year, she was questioned on her weight and the song, and she explained "It's a bit of a girl's song, with me telling myself off and never learning my lesson, particularly with men. It's me looking myself in the eye and saying 'You fool, stop being too clever and over-neurotic.' She had begun writing the song whilst British tabloids published rumors about her private life, and the poor reception that Impossible Princess' lead single "Some Kind of Bliss" received. However, she re-wrote the original lyrics with Anderson and Seaman and Minogue said it told a "different meaning".[2][3][4] The song discusses telling herself off when she does not learn from her past mistakes. She commented that "Some of the songs from Impossible Princess are close to the heart, but this song was a little voice on my shoulder."[2] The song was originally titled "Clever Girl (Did It Again)".[5]

Composition[edit]

"Did It Again"
The song contains an aggressive vocal style, with alternative and Eastern musical influences.
Problems playing this file? See media help.

"Did It Again" was recorded at Real World, Sarm West and DMC Studios in England, and was mixed by Alan Bremnar at Real World.[6] Greg Bone and Anderson played the guitars, while Anderson played the drums and keyboards.[6] Produced by Brothers in Rhythm and Minogue, "Did It Again" is a pop rock song.[6] Michael Dwyer from Western Australia magazine commented on Minogue's departure from dance music and bubblegum pop and her maturity since her work with Stock, Aitken and Waterman, stating "Some Kind of Bliss and Did It Again have already proved our Kylie has more tricks up her sleeve this time than Stock, Aitken and Waterman ever dreamed of and her sixth album harbours more strings to her carefully-cultivated bow."[7] British writer Sean Smith, author of Kylie (2014), commented that "Did It Again" was another track, along with "I Don't Need Anyone", from Impossible Princess that "didn't really sound like Kylie". He further commented that "Did It Again" was "a blend of drums and electric guitar that might have found its way onto The Beatles' famous Revolver album."[8] Reviewing her compilation album Greatest Hits 87–97 (2003), Michael Paoletta from Billboard magazine viewed the composition as progressive rock.[9] The single version edits the intro of the song and is slightly faster in tempo.

Critical reception[edit]

"Did It Again" received positive reviews from most music critics.[10] Allmusic's Chris True, who also reviewed the parent album, highlighted it as a stand out track from her career.[11] MacKenzie Wilson from Allmusic also selected "Did It Again" as a stand out from her compilation Hits+.[12] Jack Foley from Indielondon.co.uk called "Did it Again" one of Minogue's "chart-busters" that "continue to fill the dancefloors despite being relentlessly over-played in their heyday."[13] Darrin Farrant from The Age said "Best of the Impossible Princess bunch was clearly Did It Again, Minogue smiling and strutting, the crowd joining her to sing every word."[14] Gary James from Entertainment Focus praised all her co-written and self-penned tracks.[15] Avoledo from BlogCritics.org described the song as blunt, but said it is a "cunning and self-aware look at celebrity without even mentioning fame."[16] Guillermo Alonso, from the Spanish edition of Vanity Fair, compared Minogue's vocals to those of Shirley Manson and named "Did It Again" her 39th best single.[17]

A reviewer from Music Week magazine awarded "Did It Again" three stars out of five, stating that Minogue's vocals "takes a stroppy edge", but "it's not strong enough to do much better than the modest performance of Some Kind of Bliss."[18] Natasha Tripney from musicOMH said: "'Did It Again' reminds you of her valiant but wildly misjudged attempt to morph into Indie Kylie circa 1997, only really serving to highlight the limitations of her voice in the process."[19] Michael R. Smith from Daily Vault felt the song represented the album "perfectly" and had labelled the songs as "undiscovered gems".[20] Smith felt the song was "another underrated song" from the Impossible Princess album and labelled it an "indie classic".[8] In the annual 1997 Triple J Hottest 100 list, "Did It Again" was 81.[21] At the 1998 ARIA Music Awards, "Did It Again" was nominated for Single of the Year but lost to Natalie Imbruglia's single "Torn," respectively.[22][23]

Commercial performance[edit]

"Did It Again" entered at number 21 on the Australian Singles Chart. The song peaked at 15, her highest charting and first top 20 single from Impossible Princess.[24][25] The song lasted 17 weeks in the top 50, one of her longest spanning singles in the chart.[26] The song was certified gold by the Australian Recording Industry Association (ARIA) with shipments of 35,000 units.[27] In the United Kingdom, "Did It Again" entered and peaked at 14 on the UK Singles Chart.[28] It stayed in the top 100 for eight weeks and became highest charting single from the album alongside "Breathe".[29]

Music video[edit]

Background and development[edit]

An accompanying music video was directed by Pedro Romhanyi in London, England.[2] It was filmed over a two-day period and was required to shoot each character individually. Minogue and long-term collaborator and friend, William Baker, designed the clothing for each character: Sex Kylie, Cute Kylie, Indie Kylie, and Dance Kylie. Each character represented a different appearance and persona; Baker labelled Sex Kylie as a "drag queen" with a "bitchy" attitude and "slutty" appearance.[30] Dance Kylie had, according to Baker, an "irritating frothiness", while Cute Kylie had violet-coloured hot pants and a bra.[30] The original costume was blue, but quickly changed due to blue screen issues.[30] The outfit for Indie Kylie, which was red three-quarter pants with a high-collar shirt, was inspired by Star Trek films that was assisted by British fashion design, Pellicano.[30]

Frances Whiting from Sunday Mail discussed the music video with Minogue, where she mentioned that the video was a "fun" way to portray her media images throughout her career. Regarding her "Indie Kylie" phase, Minogue commented "I don't mind being labelled Indie Kylie, I've had so many labels, but labels are a bit silly because I'm so many things, we all are."[31] The concept for the video was created by Romanhi after discovering several articles and magazines in the 1980s and early-mid 1990s of Minogue, along with his influence of the American film Usual Suspects, but Minogue was sceptical on the final result.[32] In an interview with MTV Australia, Minogue revealed the video was based on her life as a celebrity, stating;

Basically we were having a laugh at a lot of the different articles that were appearing at that time in different magazines and papers, and they were talking about 'Pop Kylie, Dance Kylie, Sex Kylie' and, you know, with every different release of a single they'd say 'What Kylie is it now?' and it was just becoming a joke. So he, Pedro, cunningly picked up on that and said we should make a video with all the different Kylies, which I was more then [sic] happy about, because it was stating the obvious and having a laugh at the same time.[32]

Synopsis and reception[edit]

Indie Kylie, Dance Kylie, Sex Kylie and Cute Kylie in the video

The characters were Sex Kylie, Cute Kylie, Indie Kylie and Dance Kylie, characters which had contributed to Minogue's image throughout her career. Minogue commented that it took "longer than expected" because Romanhi wanted the outcome to be "precise".[33] Although Minogue said that "Indie Kylie" was the winner of fight, she felt "Cute Kylie" represented herself more than the other three characters.[33] The video opens with Sex Kylie singing and Cute Kylie pushes her. Indie Kylie appears and Dance kylie bumps her out of the way. Throughout the video, all four characters fight and cuss towards each other. The end finishes with Cute Kylie holding a baseball bat, declaring that she was the winner of all four of them.[34] Despite the ending and Minogue commenting that Cute Kylie amused her the most in the video, Minogue said that Indie Kylie was the winner.[32]

The video received positive reviews, and won the Australian Video entry at the 1998 MTV Video Music Awards.[35] Erika Brooks Adickman from Idolator said that "the tongue-in-cheek video had the pop icon acknowledging all the ways she had reinvented herself over the years".[36] American website BuzzFeed hosted a poll for online viewers to vote their best Kylie in the "Did It Again" video. As a result, Indie Kylie won with 36% (2,926 votes), Cute Kylie came second with 26% (2,083 votes), Dance Kylie came third with 20% (1,628 votes), and Sex Kylie came fourth with 18% (1,510 votes).[37] During an interview Minogue gave to Jetstar Airways magazine, journalist Simon Price stated that the four different Kylies were "brilliantly" satirised in the video.[38]

Costumes from the video, along with accessories spanning Minogue's career, became part of an exhibition at the National Portrait Gallery in Australia, during May 2005.[39][40] They were also displayed in another exhibition with the same theme in February 2007.[citation needed] A still with the four Kylies, standing together, was drawn by Jill Lamarina and added into the comic book Female Force: Kylie Minogue, published by Bluewater Comics.[41] Media theorist Lee Barron, author of Social Theory in Popular Culture, discussed the Impossible Princess period and further stated "The Impossible Princess phase represented a period of diminished commercial success, marking the moment in which Minogue consciously began to engage in a playful awareness of image construction and referentiality ... This was unmistakably manifest in the promotional video 'Did it Again', which featured four Kylies, each defined by the labels that the media created for her". Barron felt neither of the characters in the video won, but rather "the construction of an entirely new one" and concluded "Because, although Minogue was now reflexively alluding to her identity-shredded progression, 'Indie Kylie' did not gel with the wider recording-buying public, and consequently 'Indie Kylie' was discarded for 'Camp Kylie'"; Camp Kylie was a media label for her efforts around the Light Years (2000) era.[42]

Live performances and other usage[edit]

Minogue performed "Did It Again" on The National Lottery Live, and performed the song alongside "Some Kind of Bliss" and "I Don't Need Anyone" on her performance with MTV on 4 October 1997.[43][44] After the single charted in the UK, she performed it on Top of the Pops on 5 December 1997, where she wore the 'IndieKylie' outfit from the video whilst three drag queens represented the other three personas from the video.[45] Minogue included the song on the set list for her 1998 concert tour Intimate and Live. The performance was recorded on 30 June and 1 July at Capitol Theatre in Sydney, and appeared on the related CD and DVD.[46][47] It was performed at selected shows on her 2001 On a Night Like This tour.[48]

"Did It Again" has been featured on many of Minogue's compilation albums. Its first appearance was on her 2000 Deconstruction compilation Hits+ and on her 2001 BMG greatest hits compilation album Confide in Me, a compilation of the majority of her singles and tracks from her Deconstruction period; Heather Phares from Allmusic praised the Impossible Princess tracks including "Did It Again".[49][50] It then appeared on her 2004 compilation albums Artist Collection and, which included most of her Impossible Princess era, Ultimate Kylie through Parlophone and on the first disc of Confide in Me: The Irresistible Kylie released in July 2007 by UK independent label Music Club.[51][52] The song's last appearance was on the third disc of Step Back in Time: The Definitive Collection released in November 2019 by BMG.[53] The Trouser Enthusiasts' Goddess of Contortion remix and Razor n Go remix appeared on her 1998 remix compilations Mixes and Impossible Remixes.[54][55]

Track listings[edit]

Personnel[edit]

Personnel are adapted from both maxi-single liner notes.[63]

Charts[edit]

Weekly chart performance for "Did It Again"
Chart (1997–1998) Peak
position
Australia (ARIA)[64] 15
Europe (Eurochart Hot 100)[65] 58
Scotland (OCC)[66] 9
UK Singles (OCC)[67] 14

Certifications[edit]

Certifications and sales for "Did It Again"
Region Certification Certified units/sales
Australia (ARIA)[27] Gold 35,000^

^ Shipments figures based on certification alone.

References[edit]

  1. ^ Rees, Niel (19 March 1999). "Meet Big Brother!". Kylie.co.uk. Archived from the original on 10 October 2006. Retrieved 16 August 2013.
  2. ^ a b c d Minogue, Kylie (1997). "An Interview with Kylie Minogue booklet "Did It Again"". An Interview with Kylie Minogue (Audio CD). Kylie Minogue. London, England: Deconstruction. p. 31. KM002.
  3. ^ True, Chris (26 February 2006). "AllMusic – Kylie Minogue, Biography, Songs, Highlights, Credits and Awards". Rovi. Allmusic. Retrieved 15 February 2015.
  4. ^ Aspinall, Julie (2 June 2008). Kylie. London, United Kingdom: John Blake Publishing. ISBN 978-1-84358-693-7.
  5. ^ "Did It Again". Kylie.com. 2 July 2008. Archived from the original on 14 April 2012.
  6. ^ a b c Minogue, Kylie (January 2003). "Impossible Princess booklet". Impossible Princess (Double CD Album). Kylie Minogue. London, England: Deconstruction. p. 1. 82876511152.
  7. ^ "Impossible Princess Reviews, by Kylie Minogue". Adapted by kylie.co.uk. Archived from the original on 10 October 2006.
  8. ^ a b Smith, Sean (13 March 2014). Kylie. London, United Kingdom: Simon & Schuster Ltd. pp. 138–139. ISBN 978-1-4711-3580-4. Retrieved 10 September 2015.
  9. ^ Paoletta, Michael (22 November 2003). "Billboard Picks Music". Billboard. p. 43.
  10. ^ Flick, Larry (4 April 1998). "Minogue makes mature turn on Deconstruction set". Billboard. p. 18. Retrieved 10 September 2015.
  11. ^ True, Chris. "Kylie Minogue - Songs, Highlights, Credits and Awards". AllMusic. Retrieved 20 March 2015.
  12. ^ Wilson, MacKenzie (7 June 2000). "Hits+ – Kylie Minogue". AllMusic. Retrieved 17 September 2013.
  13. ^ Foley, Jack (20 March 2015). "Ultimate Kylie Review, by Kylie Minogue". IndieLondon.co.uk. Retrieved 5 November 2004.
  14. ^ Farrant, Darrin (3 June 1998). "Impossible Princess Review". Adapted by kylie.co.uk. Archived from the original on 10 October 2006.
  15. ^ James, Gary (19 March 2014). "Kylie the Songwriter - Entertainment Focus". Entertainment Focus. p. 1. Retrieved 15 March 2015.
  16. ^ Avoledo, Pam (7 December 2005). "Single Review: Kylie Minogue "Did It Again"". Blogcritics. Technorati. Retrieved 17 September 2013.
  17. ^ Alonso, Guillermo (28 May 2018). "Todos los singles de Kylie Minogue, ordenados de peor a mejor". Vanity Fair (in Spanish). Spain. Retrieved 26 February 2021.
  18. ^ "Reviews from Music Week". Music Week. Adapted by kylie.co.uk. Archived from the original on 10 October 2006. Retrieved 10 September 2015.
  19. ^ Tripney, Natasha (22 November 2004). "Kylie Minogue – Ultimate Kylie (Parlophone)". musicOMH. Retrieved 16 September 2013.
  20. ^ R. Smith, Michael (20 March 2015). "Impossible Princess (review)". Retrieved 24 May 2008.
  21. ^ "Triple J Hottest 100 Chart". Triple J. 1997. Archived from the original on 22 November 2012. Retrieved 20 March 2015.
  22. ^ "ARIA Awards – History: Winners by Year 1998: 12th Annual ARIA Awards". Australian Recording Industry Association (ARIA). Archived from the original on 27 September 2011. Retrieved 13 June 2012.
  23. ^ "Australia 1998 ARIA Awards". ALLdownunder.com. Archived from the original on 11 July 2007. Retrieved 5 December 2009.
  24. ^ Hung, Steffen (11 December 1997). "Kylie Minogue - Did It Again". Australian Chart Portal. Hung Medien. Archived from the original on 7 April 2016. Retrieved 28 April 2015.
  25. ^ Hung, Steffen (25 January 1998). "Kylie Minogue - Did It Again". Australian Chart Portal. Hung Medien. Archived from the original on 7 April 2016. Retrieved 7 May 2015.
  26. ^ Hung, Steffen. "Kylie Minogue - Did It Again". Australian Chart Portal. Hung Medien. Archived from the original on 27 May 2015. Retrieved 7 May 2015.
  27. ^ a b "ARIA Charts – Accreditations – 1998 Singles" (PDF). Australian Recording Industry Association.
  28. ^ "Official Singles Chart Top Top 100 - Kylie Minogue - Did It Again". Official Charts Company. 6 December 1997. Retrieved 8 May 2015.
  29. ^ "Kylie Minogue". Official Charts Company. Retrieved 11 December 2013.
  30. ^ a b c d Baker, William; Minogue, Kylie (7 November 2002). Kylie: La La La. London, United Kingdom: Hodder & Stoughton. ISBN 0-340-73439-6.
  31. ^ Whiting, Frances (26 April 1998). "Princess Kylie on the Move". Adapted by kylie.co.uk. Archived from the original on 10 October 2006. Retrieved 10 September 2015.
  32. ^ a b c "MTV Australia Interview". MTV. Adapted by kylie.co.uk. July 1998. Archived from the original on 10 October 2006. Retrieved 10 September 2015.
  33. ^ a b "Light Lunch with Kylie Minogue". The Light Lunch. 1998.
  34. ^ "Kylie Minogue - "Did It Again"". Vevo.com. Retrieved 4 May 2015.
  35. ^ "MTV Video Music Awards 1998". MTV. Archived from the original on 10 November 1999. Retrieved 3 April 2015.
  36. ^ "Kylie Minogue "Did It Again" Single Cover Art 1997". Idolator. Buzz Media. Archived from the original on 4 September 2013. Retrieved 18 September 2013.
  37. ^ "POLL: Who's The Best Kylie in Kylie Minogue's "Did It Again" Music Video?". BuzzFeed. Buzz Media. 28 November 2013. Retrieved 10 September 2015.
  38. ^ Price, Simon (February 2013). "Kylie Minogue". Jetstar Airways. Ink Publishing. Archived from the original on 6 December 2013. Retrieved 17 September 2013.
  39. ^ Anderson, Margot. "Kylie". National Portrait Gallery. Archived from the original on 26 March 2012. Retrieved 18 September 2013.
  40. ^ Staunton, Megan. "No butts about it, Kylie is a hit!". Government of Australia. Archived from the original on 2 June 2009. Retrieved 18 September 2013.
  41. ^ Stone, Steven (18 October 2017). "Female Force: Kylie Minogue". Bluewater Comics: 4. ISBN 978-1-4507-8966-0. Retrieved 10 September 2015.
  42. ^ Barron, Lee (2013). Social Theory in Popular Culture. Palgrave Macmillan. p. 66. ISBN 978-1-137-30389-9.
  43. ^ "BBC One London – 15 November 1997 – National Lottery Show". The National Lottery. BBC One. 17 November 1997. Retrieved 20 March 2015.[permanent dead link]
  44. ^ "Some Kind of Kylie MTV – Some Kind of Voice". MTV UK. Adapted by kylie.co.uk. MTV. 4 October 1997. Archived from the original on 10 October 2006. Retrieved 14 August 2015.
  45. ^ "BBC One London - 5 December 1997 - Top of the Pops". Top of the Pops. BBC One. 5 December 1997. Retrieved 11 January 2019.
  46. ^ Minogue, Kylie (March 2002). Intimate and Live (DVD). Kylie Minogue. Sydney, Australia: BMG; Mushroom. MUSH33183.2.
  47. ^ Minogue, Kylie (November 1998). "Intimate and Live booklet". Intimate and Live (Double CD Album). Kylie Minogue. Sydney, Australia: Deconstruction. p. 6. MUSH33183.2.
  48. ^ Gee, Mike. "What a night it was". The Sydney Morning Herald. Archived from the original on 21 August 2001. Retrieved 10 February 2021.
  49. ^ Phares, Heather (12 November 2001). "Confide in Me (Album) – Kylie Minogue". AllMusic. Retrieved 30 June 2009.
  50. ^ Minogue, Kylie (16 October 2000). "Hits+ booklet". Hits+ (CD compilation). Kylie Minogue. United Kingdom: Deconstruction. p. 3. 07822 10604 2.
  51. ^ Minogue, Kylie (2004). "Artist Collection booklet". Artist Collection (CD). Kylie Minogue. London, England: Deconstruction. BMG. p. 1. BVCM-37560.
  52. ^ Minogue, Kylie (2004). "Ultimate Kylie booklet". Ultimate Kylie (CD compilation). Kylie Minogue. Worldwide: Parlophone. p. 7. 338272.
  53. ^ Minogue, Kylie (July 2007). "Confide in Me: The Irresistible Kylie booklet". Confide in Me: The Irresistible Kylie (Double CD album). Kylie Minogue. London, England: Deconstruction. BMG. p. 4. MCDLX043.
  54. ^ Minogue, Kylie (1998). "Mixes booklet". Mixes (Double CD compilation). Kylie Minogue. United Kingdom: Deconstruction. p. 3. 74321 587152.
  55. ^ Minogue, Kylie (1998). "Impossible Remixes booklet". Impossible Remixes (Double CD compilation). Kylie Minogue. Australia, New Zealand: Mushroom. p. 2. 74321 587151.
  56. ^ Did It Again (Australian CD1 liner notes). Kylie Minogue. Mushroom. 1997. MUSH01720.2.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  57. ^ Did It Again (UK CD1 liner notes). Kylie Minogue. Deconstruction. 1997. 74321 535692.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  58. ^ Did It Again (Australian CD2 liner notes). Kylie Minogue. Mushroom. 1997. MUSH01720.5.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  59. ^ Did It Again (UK CD2 liner notes). Kylie Minogue. Deconstruction. 1997. 74321 535702.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  60. ^ Did It Again (Australian cassette single sleeve). Kylie Minogue. Mushroom. 1997. MUSH01720.4.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  61. ^ Did It Again (UK cassette single sleeve). Kylie Minogue. Mushroom. 1997. 74321 535694.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  62. ^ Did It Again (Australian VHS single liner notes). Kylie Minogue. Mushroom. 1997. MUSH01720.8.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  63. ^ Minogue, Kylie (November 1997). "Did It Again booklet". Did It Again (CD single 1). Kylie Minogue. Australia, Japan, New Zealand, United Kingdom: BMG, Deconstruction, Mushroom. p. 1. 74321 53569 2.
  64. ^ "Kylie Minogue – Did It Again". ARIA Top 50 Singles. Retrieved 14 August 2015.
  65. ^ "Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 14, no. 50. 13 December 1997. p. 17. Retrieved 4 July 2021.
  66. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 14 August 2015.
  67. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 14 August 2015.
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