Diego Della Valle
Diego Della Valle
Diego Della Valle speaking, November 2003
|Alma mater||University of Bologna|
|Board member of||The chairman of Tod's|
Family, youth and studies
Diego Della Valle is the elder son of Dorino Della Valle and grandson of Filippo Della Valle. Filippo started his shoemaking business in the 1920s, which Diego expanded into the now famous Tod's brand.
Even during his younger days, Diego was business savvy: Diego used the power of celebrity to popularise his product, such an example was to have once persuaded his friend Luca di Montezemolo, who was a protégé of the then Fiat boss Gianni Agnelli, to present Agnelli with a pair of Tod's driving moccasins – the lawyer got Agnelli to wear Tod's shoes when attending Juventus football matches, which were widely televised; this product placement prompted a spike in sales.
Diego now manages Tod's with his brother Andrea. Diego's older son, Emanuele, is also involved with the family business as the creative director. The factory in Casette d'Ete was designed by his wife, Barbara.
Diego vs. Silvio Berlusconi
Diego has publicly attacked Silvio Berlusconi for the over-taxing of big business and his failure to support smaller Italian businesses. In return, Berlusconi has talked of suing Diego for defamation.
- "Diego Della Valle". Forbes.
- "Diego Della Valle". 18 January 2010. Retrieved 12 March 2011.
- Betts, Kate (8 March 2006). "Driving Force: Diego Della Valle". Time Magazine. Retrieved 12 March 2011.
- Shamoon, Stella (2 April 2006). "Diego Della Valle: Going in feet first". The Independent. Retrieved 12 March 2011.
|This business-related Italian biographical article is a stub. You can help Wikipedia by expanding it.|