Squirt (soft drink)

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TypeSoft drink
ManufacturerKeurig Dr Pepper
Country of originUnited States

Squirt is a caffeine-free, grapefruit-flavored, carbonated soft drink, created in 1938 in Phoenix, Arizona.[1][2]


Squirt was created by Herb Bishop in 1938, after experimenting with a citrus drink known as Citrus Club. The result used less fruit juice and less sugar than some other drinks, and Bishop claimed it had the "freshest, most exciting taste in the marketplace".[1]

In 1941, a mascot named "Lil' Squirt" was created for marketing the product.[citation needed] Squirt became a popular soft drink in many parts of the country, especially the West and Southwest.[citation needed] In the 1950s, it became commonly used as a mixer used in cocktails.[citation needed]

The Squirt brand has changed ownership several times, and is currently the property of Keurig Dr Pepper.[1]

Product line[edit]

Squirt is naturally flavored but contains less than 1% grapefruit juice. Like many other soft drinks, the packaging of Squirt has varied over the years.[citation needed]

In 1983, Diet Squirt, the first soft drink in the United States to be sweetened with aspartame, was introduced.[1]

In the mid 1980s, a vitamin-C-enriched Diet Squirt Plus was briefly marketed.[3]

In the early 1990s, Squirt Sorbet, a frozen treat, was offered in Detroit area supermarkets.

Ruby Red Squirt and Diet Ruby Red Squirt, berry flavored variations of the beverage, have also been introduced. Unlike normal Squirt, Ruby Red Squirt contains caffeine.

In 2008, Squirt Citrus Power was introduced. Unlike regular Squirt, Squirt Citrus Power is caffeinated, lacks concentrated grapefruit juice, and contains taurine and other ingredients similar to an energy drink.


Carbonated water, high-fructose corn syrup, natural flavors, concentrated grapefruit juice, citric acid, modified food starch, sodium benzoate, ester gum, brominated vegetable oil, calcium disodium EDTA.[4]


  1. ^ a b c d "Our Brands - Keurig Dr Pepper". Archived from the original on 27 May 2010. Retrieved 24 July 2010.
  2. ^ "Squirt Soda". Squirt Soda. Retrieved 4 June 2015.
  3. ^ "Newest Squirt Adds Vitamins". The Chicago Tribune. October 17, 1985. Retrieved October 3, 2012.
  4. ^ "Squirt Soda - Nutritional Information". www.squirtsoda.com. Retrieved 2 September 2018.