Dietram Scheufele

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Dietram A. Scheufele
Dietram A. Scheufele.jpg
Scheufele in 2019
NationalityGermany, USA
OccupationSocial scientist
TitleTaylor-Bascom Chair | Vilas Distinguished Achievement Professor
Academic background
Alma mater
Academic work
DisciplineCommunication science, PhD minor in political science
Sub-disciplineScience communication and political communication
InstitutionsCornell University | University of Wisconsin–Madison | Morgridge Institute for Research
Notable worksOxford Handbook of the Science of Science Communication (Oxford University Press, 2017)[1] Misinformation about Science in the Public Sphere (Proceedings of the National Academy of Sciences, 2021)[2]

Dietram A. Scheufele is a German-American social scientist and the Taylor-Bascom Chair in the Department of Life Sciences Communication at the University of Wisconsin–Madison. He is also a Distinguished Research Fellow[3] at the University of Pennsylvania's Annenberg Public Policy Center. Prior to joining UW, Scheufele was a tenured faculty member in the Department of Communication at Cornell University.


Scheufele is the author or co-author of over 200 articles and monographs, and one of the most widely cited experts in the fields of political communication,[4] science communication,[5] and science & technology policy.[6] His publications include work on framing theory,[7][8][9] participatory democracy,[10][11] and the science of science communication.[12][13][14] He is an elected member of the German National Academy of Science and Engineering, and a lifetime associate of the U.S. National Research Council.[15] Scheufele is also an elected fellow of the American Association for the Advancement of Science, the International Communication Association, and the Wisconsin Academy of Sciences, Arts & Letters.[16]


Scheufele's research has been recognized with awards from professional and scholarly organizations, including the American Association for the Advancement of Science, the Association for Education in Journalism and Mass Communication, the International Communication Association, the National Academies of Sciences, Engineering, and Medicine, and the World Association for Public Opinion Research.

He has won teaching awards from both universities with which he has been affiliated, including the Cornell University College of Agriculture and Life Sciences Young Faculty Teaching Award[17] and the University of Wisconsin–Madison College of Agricultural and Life Sciences Spitzer Excellence in Teaching Award,[18] as well as the Association for Education in Journalism and Mass Communication's Krieghbaum Under-40 and MC&S Promising Professor awards.[19]


  1. ^ Jamieson, Kathleen Hall; Kahan, Dan M; Scheufele, Dietram A, eds. (16 June 2017). "The Oxford Handbook of the Science of Science Communication". Oxford University Press. doi:10.1093/oxfordhb/9780190497620.001.0001. ISBN 978-0-19-049762-0 – via
  2. ^ "Misinformation about Science in the Public Sphere". Proceedings of the National Academy of Sciences. 118 (15). 13 April 2021.
  3. ^ "Distinguished Research Fellows". The Annenberg Public Policy Center of the University of Pennsylvania. Retrieved 29 November 2020.
  4. ^ "Google Scholar". Retrieved 28 April 2020.
  5. ^ "Google Scholar". Retrieved 28 April 2020.
  6. ^ "Google Scholar". Retrieved 28 April 2020.
  7. ^ Scheufele, Dietram A. (1 March 1999). "Framing as a Theory of Media Effects". Journal of Communication. 49 (1): 103–122. doi:10.1111/j.1460-2466.1999.tb02784.x – via Silverchair.
  8. ^ Framing, agenda-setting, and priming
  9. ^ The end of framing as we know it
  10. ^ MCLEOD, JACK M.; SCHEUFELE, DIETRAM A.; MOY, PATRICIA (1 July 1999). "Community, Communication, and Participation: The Role of Mass Media and Interpersonal Discussion in Local Political Participation". Political Communication. 16 (3): 315–336. doi:10.1080/105846099198659 – via Taylor and Francis+NEJM.
  11. ^ SCHEUFELE, DIETRAM A.; NISBET, MATTHEW C.; BROSSARD, DOMINIQUE; NISBET, ERIK C. (1 July 2004). "Social Structure and Citizenship: Examining the Impacts of Social Setting, Network Heterogeneity, and Informational Variables on Political Participation". Political Communication. 21 (3): 315–338. doi:10.1080/10584600490481389. S2CID 144612420 – via Taylor and Francis+NEJM.
  12. ^ Science communication as political communication
  13. ^ Communicating science in social settings
  14. ^ Science audiences, misinformation, and fake news
  15. ^ "Department of Life Sciences Communication". 8 April 2020. Retrieved 28 April 2020.
  16. ^ "Dietram Scheufele". 12 September 2012. Retrieved 29 November 2020.
  17. ^ "Young Faculty Teaching Award". CALS. Retrieved 29 November 2020.
  18. ^ "CALS Awards – Agricultural & Life Sciences".
  19. ^ "AEJMC Award Recipients". AEJMC. 24 June 2014. Retrieved 29 November 2020.