Dietram Scheufele

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Dietram Scheufele
OccupationCommunication scholar
TitleJohn E. Ross Chair in Science Communication
Academic work
Sub-disciplinePublic opinion and political communication
InstitutionsUniversity of Wisconsin–Madison
Notable worksFraming as a theory of media effects

Dietram A. Scheufele is a communication scholar and holds the John E. Ross Chair in Science Communication in the Department of Life Sciences Communication at the University of Wisconsin–Madison. He also has affiliated appointments in the Robert and Jean Holtz Center for Science and Technology Studies, the Communication Technologies Research Cluster, and the UW Center for European Studies. Prior to joining UW, Scheufele was a tenured faculty member and Director of Graduate Studies in the Department of Communication at Cornell University.

He has published extensively in the areas of public opinion and political communication, including work on framing theory, participatory democracy and the spiral of silence. His more recent work deals with science communication and public attitudes toward emerging technologies, especially in the area of nanotechnology.[1] Scheufele's most-cited article, Framing as a theory of media effects,[2] was published in 1999 in Journal of Communication and – with nearly 4000 citations – is one of the most frequently cited articles in Journal of Communication since it was written.

Scheufele is recipient of the Robert M. Worcester Award for best article of the year from the World Association for Public Opinion Research, the Young Scholar Award for outstanding early career research from the International Communication Association, the Hillier Krieghbaum Under-40 Award for outstanding achievement in teaching, research and public service from the Association for Education in Journalism and Mass Communication, the Pound Research Award from the University of Wisconsin–Madison College of Agricultural and Life Sciences, and the Young Faculty Teaching Excellence Award from the Cornell University College of Agriculture and Life Sciences.