Digital Asset Holdings

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Digital Asset
IndustryDistributed Ledger Technology
FoundedOctober 2014 (2014-10) in New York City, United States
FoundersDon R. Wilson, Sunil Hirani, Yuval Rooz, Eric Saraniecki, and Shaul Kfir[1]
Area served

Digital Asset (or Digital Asset Holdings, LLC) is a financial technology company founded in 2014 by Sunil Hirani, Don R. Wilson, Yuval Rooz, Shaul Kfir and Eric Saraniecki.[1] It builds products based on distributed ledger technology (DLT) for banks and other financial institutions.[2]


Blythe Masters was CEO from 2015 to 2018, and was succeeded by Yuval Rooz.[3][4][5]

On June 25, 2015 the Moneybeat column from The Wall Street Journal wrote that the "acquisition of HyperLedger might raise eyebrows in the bitcoin community, where there is aversion to the idea that Wall Street might co-opt blockchain technology and strip it of its decentralized nature."[6][7][8]

In November 2021, Goldman Sachs announced that it will use Digital Asset's Daml technology for its tokenized asset platform.[9]

In May 2022, SBI Holdings made a strategic investment in Digital Asset to build a programmable Japanese yen.[10]


Daml is an open-source smart contract language inspired by Haskell. It aids in modeling agreements and runs on blockchain platforms.[11]


  1. ^ a b Jessel, Ben (2020-02-19). "Digital Asset Steps Up A Gear In Enterprise Blockchain". Forbes. Retrieved 2022-07-01.
  2. ^ Irrera, Anna (2017-10-16). "Blockchain startup Digital Asset raises $40 million". Reuters. Retrieved 2018-04-30.
  3. ^ Ember, Sydney (2015-03-11). "Former JPMorgan Executive Blythe Masters Joins Bitcoin-Related Start-Up". The New York Times. Retrieved 2022-07-01.
  4. ^ "Blythe Masters steps down as CEO of blockchain startup Digital Asset". CNBC. 2018-12-19. Retrieved 2022-07-01.
  5. ^ McElhaney, Alicia (2019-03-19). "Digital Asset Names New CEO". Institutional Investor. Retrieved 2022-07-01.
  6. ^ Krouse, Sarah (2015-06-25). "Blythe Masters Quick Off the Block With Startup Buys". The Wall Street Journal.
  7. ^ Krouse, Sarah (2015-09-09). "Pivit Raises $5 Million With Help of Blythe Masters-Led Start-Up". The Wall Street Journal.
  8. ^ del Castillo, Michael (2015-09-09). "Blythe Masters enters Wall Street's bitcoin tech race with her first issuance of a crypto-security". New York Business Journal.
  9. ^ Watkins, Jonathan (2021-11-03). "Goldman Sachs to use Digital Asset's technology to build open platform for tokenised assets". The Trade. Retrieved 2022-07-01.
  10. ^ Liao, Rita (2021-05-31). "Digital Asset helps financial giant SBI develop 'smart yen'". TechCrunch. Retrieved 2022-07-01.
  11. ^ del Castillo, Michael; Schifrin, Matt. "Blockchain 50". Forbes. Retrieved 2020-02-20.

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