Digital first

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Digital first is a communication theory that publishers should release content into new media channels in preference to old media. The premise behind the theory is that after the advent of Internet, most established media organizations continued to give priority to traditional media.[1] Over time, those organizations faced a choice to either publish first in digital media or traditional media.[1] A "digital first" decision occurs when a publisher chooses to distribute information online in preference to or at the expense of traditional media like print publishing.[1]

Many employers and employees find it challenging to imagine using digital first practices.[2]

Distributing content digital first introduces new practices, including a need to manage the data which tracks readership.[3]

Many paper print publishers feel intimidated by the idea of publishing content online before publishing it in paper media.[4]

Comedian John Oliver in the show Last Week Tonight criticized digital first practices as a cause of lower standards in journalism.[5]


  1. ^ a b c Hendricks, Alice; McLaughlin, Misty (19 May 2016). "Becoming a Digital-First Organization". NTEN: The Nonprofit Technology Enterprise Network. Retrieved 17 August 2016.
  2. ^ Boag, Paul (27 October 2015). "How to respond when executives talk about digital first". Retrieved 17 August 2016.
  3. ^ Kalehoff, Max (30 March 2016). "How a digital-first approach makes the difference for marketers". Retrieved 17 August 2016.
  4. ^ Renaud, Beth (22 May 2015). "Digital First: A Radical Idea for Print Publishers". Retrieved 17 August 2016.
  5. ^ Huddleston, Jr., Tom (8 August 2016). "John Oliver Mocks Newspapers Claiming to be 'Digital First'". Fortune. Retrieved 17 August 2016.

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