Digital marketing engineer

From Wikipedia, the free encyclopedia
Jump to: navigation, search

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge.[1] The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated Internet technology.[2]

Role[edit]

The digital marketing engineer executes, or advises on the execution of, the company's digital strategy. He or she may be either part of the senior marketing management team or operating as a consultant. The digital marketing engineer is responsible for the final architecture, implementation, and management of the digital marketing plan, including advising on using digital technology to improve marketing and business results. As a digital marketing Engineer he or she has to have a deep knowledge on marketing and the deep knowledge on internet technology and its use.

See also[edit]

References[edit]

  1. ^ Mike Moran. "Why Digital Marketing Challenges Everyone", WebProNews, February 22, 2011.
  2. ^ Chris Koch, Julie Schwartz. "Why You're No Longer Qualified to be a B2B Marketer", Chief Content Officer magazine, April 2011, p. 10. (eBook article)

External links[edit]

  • Original usage of the Digital Marketing Engineer term, with explanation - October 27, 2010 - link
  • "Jobs For Millennials" - CNBC.com, August 12, 2011 (Digital Marketing Engineer is #1 on the list). Re-published on Yahoo.com and SFGate.com