Digitas NewFront

From Wikipedia, the free encyclopedia
Jump to: navigation, search

The Digitas NewFront is an annual marketing conference first held during Internet Week New York. Hosted by Digitas and its brand content entity, The Third Act, the event's stated purpose is to "bring together content creators, distributors, talent and brands to harness creative media opportunities made possible in the age of digital marketing". In 2009, it was broadcast via public webcast.[1] The event was produced by Amanda Anderson.


First launched in 2008, the event was titled "Digital Content NewFront". The event title was later shortened to "The NewFront" with the stated mission to "explore and help evolve the brand content and distribution landscape". The event showcased online video content companies like 60 Frames, MySpaceTV, MTV New Media, Generate, Next New Networks and Vuguru. Speakers and panelists included Michael Eisner, CEO of Tornate and Vuguru, former Disney CEO and Dmitry Shapiro, the founder of Veoh Networks.[2]

Notable speakers and participants[edit]



2011 participants[edit]



  • Media theorist Doug Rushkoff, Author of Present Shock: When Everything Happens Now [22]
  • Tina Brown, Mark-Hans Richer (CMO, Harley Davidson), and Jules Daly (President, RSA), in a storymaking discussion led by transmedia storyteller Alison Norrington of storycentralDIGITAL
  • David Karp (Founder & CEO, Tumblr)
  • Adam Bain (President, Global Revenue, Twitter) and Peter Vesterbacka (Rovio Entertainment, the creators behind the video game franchise Angry Birds), in conversation led by John McCarus (Digitas)
  • Arianna Huffington[23]
  • Eric Hippeau (Partner, Lerer Ventures)
  • A "Brands as Software" discussion between Richelle Parham (CMO, eBay), Bob Kupbens (VP, Marketing & Digital Commerce, Delta), moderated by Jason Spero (Global Head of Performance Media, Google)
  • Blake Shaw (Data Scientist, Foursquare)
  • Amy Kavanaugh (Chief Public Affairs Officer, Taco Bell) & Juliet Corsinita (VP, Media and Brand Partnerships, Taco Bell)
  • Brian Wong, Founder of Kiip
  • Steve Martin in a discussion with Joe Levy (Billboard)[24]


  1. ^ The NewFronts 2009. thenewfront.com.
  2. ^ McCarthy, Caroline (June 5, 2009). "Who’s afraid of online video? Not Michael Eisner". CNET.
  3. ^ McCarthy, Caroline (June 3, 2009). "Al Gore wants to save advertising, too", CNET.
  4. ^ "The NewFronts 2009". digitalcontentnewfront.com.
  5. ^ "Digitas and The Third Act: Present Digital Content NewFront 2010". pitchengine.com.
  6. ^ "What Not to Do on Social Media". clickz.com.
  7. ^ "Egypte : le social média nous a rendu notre dignité" (in French), Petit Web, June 14, 2011.
  8. ^ "Isabella Rossellini Goes From Porno to Parenting". Tubefilter.com.
  9. ^ Oldenburg, Ann (June 20, 2011). "Demi Does New York; Kanye West and Mary-Kate Olsen?", USA Today, June 10, 2011
  10. ^ Griffith, Erin (June 9, 2011). "Tea Time With Tyra", AdWeek.
  11. ^ "Digitas, Kraft Dive in with Hersay" Bostinnovation.com.
  12. ^ "Life Images". Life Magazine online.[not in citation given]
  13. ^ "Ashton Kutcher Urges Marketers to Disrupt". Scene.yahoo.com.
  14. ^ "Oublier le juridique pour entrer dans la conversation" (in French), Petit Web, June 14, 2011.
  15. ^ Griffith, Erin (June 9, 2011). "Brands Love Content When They Make It", AdWeek.
  16. ^ "Story-Telling: The New Way to Market". Scene.yahoo.com.
  17. ^ "Exploring the New Front Between Entertainment and Advertising". Onlinevideo.net. June 2011.
  18. ^ "Jane Pratt Hosts Modern Family Panel with Tori Spelling and Kevin Jonas". Saymedia.com. June 2011.
  19. ^ "My Week in Photos: Michelle Phan MichellePhan.com. April 2012.
  20. ^ "NewFronts Make Bids for Big Marketing Dollars" New York Times. April 2012.
  21. ^ "Tom Hanks, Anthony Zuiker, Microsoft Kinect at the Digitas NewFront" Adweek. April 2012.
  22. ^ “Put Down the Botox and Join Real Life” Direct Marketing News. May 2013.
  23. ^ “Digitas and Huff Post Attempt ‘Real-Time’ Native Ads” Ad Exchanger. May 2013.
  24. ^ “Digitas NewFront Extolls the Power of Now, Focuses on the Message” Streaming Media. May 2013.

Further reading[edit]

External links[edit]