Digitas NewFront

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The Digitas NewFront is an annual marketing conference first held during Internet Week New York. Hosted by Digitas and its brand content entity, The Third Act, the event's stated purpose is to "bring together content creators, distributors, talent and brands to harness creative media opportunities made possible in the age of digital marketing". In 2009, it was broadcast via public webcast.[1]

History[edit]

First launched in 2008, the event was titled "Digital Content NewFront". The event title was later shortened to "The NewFront" with the stated mission to "explore and help evolve the brand content and distribution landscape". The event showcased online video content companies like 60 Frames, MySpaceTV, MTV New Media, Generate, Next New Networks and Vuguru. Speakers and panelists included Michael Eisner, CEO of Tornate and Vuguru, former Disney CEO and Dmitry Shapiro, the founder of Veoh Networks.[2]

2008 speakers and participants[edit]

  • Dmitry Shapiro (VEOH Networks) interviewed Michael Eisner (Vuguru).
  • Stephanie Sarofian, SVP and Managing Director of the Third Act, led a panel on content creation with Brent Weinstein, CEO, 60 Frames; Jordan Levin, founding partner & CEO, Generate; David Gale, executive vice president, News Media, MTV; and Kevin Townsend, founder managing partner, CEO, Science + Fiction.
  • Mark Beeching, Digitas worldwide creative officer.[3]

2009 speakers and participants[edit]

  • Al Gore, former Vice President and co-founder of Current TV.[4]
  • Tom Green, actor and comedian, led a live version of his popular digital talk show, Tom Green Live. Guests included: Craig Brewer, director, $5 Cover; Paula Deen, Paula Deen Enterprises and star of Get Cookin' with Paula Deen; Milo Ventimiglia, actor, producer and founder of Divide Pictures; Faith Ford, actress and host of MSN's original web series, Mind Body Balance; and Kevin Nalty, blogger and YouTube star.
  • Jake Hurwitz and Amir Blumenfeld, creators and stars of College Humor's popular online show Jake and Amir.
  • Jeff Berman, president of sales and marketing, MySpace, led a marketers' roundtable with guests Andy England, CMO, Miller-Coors; Tony Pace, CMO, Subway; Mark Stewart, VP, Global Media, Kraft; and Deidre Bigley, VP, Brand, IBM.
  • Daisy Whitney, multimedia reporter (ABCNews.com and KNTV) and host of her own show New Media Minute, led a panel on measuring brand content programs with guests Alex Levy, director of brand entertainment, Google; Dave Balter, founder and CEO, BzzAgent; Tim Shey, co-founder and head of entertainment, Next New Networks; Dina Kaplan, blip.tv and Amanda Richman, SVP, Direct of Digital, MediaVest.[5]

2010 speakers and participants[edit]

2011 speakers and participants[edit]

2012 speakers and participants[edit]

2013 speakers and participants[edit]

  • Media theorist Doug Rushkoff, Author of Present Shock: When Everything Happens Now [23]
  • Tina Brown, Mark-Hans Richer (CMO, Harley Davidson), and Jules Daly (President, RSA), in a storymaking discussion led by transmedia storyteller Alison Norrington of storycentralDIGITAL
  • David Karp (Founder & CEO, Tumblr)
  • Adam Bain (President, Global Revenue, Twitter) and Peter Vesterbacka (Rovio Entertainment, the creators behind the video game franchise Angry Birds), in conversation led by John McCarus (Digitas)
  • Arianna Huffington[24]
  • Eric Hippeau (Partner, Lerer Ventures)
  • A "Brands as Software" discussion between Richelle Parham (CMO, eBay), Bob Kupbens (VP, Marketing & Digital Commerce, Delta), moderated by Jason Spero (Global Head of Performance Media, Google)
  • Blake Shaw (Data Scientist, Foursquare)
  • Amy Kavanaugh (Chief Public Affairs Officer, Taco Bell) & Juliet Corsinita (VP, Media and Brand Partnerships, Taco Bell)
  • Brian Wong, Founder of Kiip
  • Steve Martin in a discussion with Joe Levy (Billboard)[25]

References[edit]

  1. ^ The NewFronts 2009. thenewfront.com.
  2. ^ McCarthy, Caroline (June 5, 2009). "Who’s afraid of online video? Not Michael Eisner". CNET.
  3. ^ "Digital Content Newfronts 2008: Michael Eisner, David Gale (MTV) & Others". Blip.tv.
  4. ^ McCarthy, Caroline (June 3, 2009). "Al Gore wants to save advertising, too", CNET.
  5. ^ "The NewFronts 2009". digitalcontentnewfront.com.
  6. ^ "Digitas and The Third Act: Present Digital Content NewFront 2010". pitchengine.com.
  7. ^ "What Not to Do on Social Media". clickz.com.
  8. ^ "Egypte : le social média nous a rendu notre dignité" (in French), Petit Web, June 14, 2011.
  9. ^ "Isabella Rossellini Goes From Porno to Parenting". Tubefilter.com.
  10. ^ Oldenburg, Ann (June 20, 2011). "Demi Does New York; Kanye West and Mary-Kate Olsen?", USA Today, June 10, 2011
  11. ^ Griffith, Erin (June 9, 2011). "Tea Time With Tyra", AdWeek.
  12. ^ "Digitas, Kraft Dive in with Hersay" Bostinnovation.com.
  13. ^ "Life Images". Life Magazine online.[not in citation given]
  14. ^ "Ashton Kutcher Urges Marketers to Disrupt". Scene.yahoo.com.
  15. ^ "Oublier le juridique pour entrer dans la conversation" (in French), Petit Web, June 14, 2011.
  16. ^ Griffith, Erin (June 9, 2011). "Brands Love Content When They Make It", AdWeek.
  17. ^ "Story-Telling: The New Way to Market". Scene.yahoo.com.
  18. ^ "Exploring the New Front Between Entertainment and Advertising". Onlinevideo.net. June 2011.
  19. ^ "Jane Pratt Hosts Modern Family Panel with Tori Spelling and Kevin Jonas". Saymedia.com. June 2011.
  20. ^ "My Week in Photos: Michelle Phan MichellePhan.com. April 2012.
  21. ^ "NewFronts Make Bids for Big Marketing Dollars" New York Times. April 2012.
  22. ^ "Tom Hanks, Anthony Zuiker, Microsoft Kinect at the Digitas NewFront" Adweek. April 2012.
  23. ^ “Put Down the Botox and Join Real Life” Direct Marketing News. May 2013.
  24. ^ “Digitas and Huff Post Attempt ‘Real-Time’ Native Ads” Ad Exchanger. May 2013.
  25. ^ “Digitas NewFront Extolls the Power of Now, Focuses on the Message” Streaming Media. May 2013.

Further reading[edit]

External links[edit]