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Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Homme has been under the creative direction of Kris Van Assche since spring/summer 2008. It had been directed by Hedi Slimane since the fall/winter 2001-02 season. Under Hedi Slimane's direction, Dior Homme has introduced a characteristic slim silhouette which has since taken off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. Since 2004 A/W, Dior Homme has delved into exploring the different styles of Rock and roll. A popular rumor is that Karl Lagerfeld lost about 90 pounds so he would fit into one of Slimanes esteemed suits. The logo used now by Dior Homme is a bee, usually in the bottom right-hand side of knit wear and the top right side in polo shirts.
Since 2007 and the departure of Hedi Slimane, Kris Van Assche implements a more formal and minimal style. Over the seasons, he softens the black stiff silhouette which had become too cliché and opt for models who add an athletic look to the spindly Dior Homme silhouette. This new look is characterized by an almost religiously attention to details and an unshakeable color palette of shades of black, gray, blue or chocolate.
During the 1980s and 1990s Dior's menswear line was called Dior Monsieur. Brad Pitt, Mick Jagger, David Beckham, Kanye West have all been spotted wearing the clothes – it is very popular amongst the rockstars.
In late 2007 Dior Homme began producing a six-piece men's skin care range developed in partnership with Harvard medical school, with Hedi Slimane designing the packaging. The skin care range is available for sale in France and department stores all over the world.
|Season||Title||Runway Music Artist|
|Autumn/Winter 2001||"Solitaire"||Benjamin Diamond|
|Spring/Summer 2002||"Boys Don't Cry"/"RED"||Nicholas|
|Autumn/Winter 2002||"Reflexion"||Readymade FC|
|Spring/Summer 2003||"Follow Me"||Readymade FC|
|Autumn/Winter 2003||"Luster"||Bosco (Song title: Change Yourself)|
|Autumn/Winter 2004||"Victim of the Crime"||Phoenix (band)|
|Autumn/Winter 2005||"In The Morning"||Razorlight|
|Spring/Summer 2006||"The World Was A Mess, But His Hair Was Perfect"||The Rakes|
|Autumn/Winter 2006||"These Grey Days"||Eight Legs|
|Spring/Summer 2007||"We Look Good Together"||Littl'ans|
|Autumn/Winter 2007||"Navigate"||These New Puritans|
|Fall/Winter 2008||"Lumiere Du Nord"||Wim Mertens (Song title: Wound to Wound)|
|Spring/Summer 2009||"Planisphere"||Justice (French band) (Song title: Planisphere)|
|Fall/Winter 2009||"Angles"||Malcolm McLaren (Song title: Deep In Vogue)|
|Spring/Summer 2010||"Cold Love"||Ghinzu (Song title: Cold Love)|
|Fall/Winter 2010||"Coal"||The Sisters of Mercy feat Ofra Haza (Song title: Temple of Love 1992)|
|Spring/Summer 2011||"Lessness"||Shigeru Umebayashi (Song title: 2046 Main Theme)|
|Fall/Winter 2011||"Enfold/Unfold"||Grauzone (Song title: Eisbär)|
|Spring/Summer 2012||"Less And More"||Gater (Song title: Taboo - Requiem for a Dream Remix)|
|Fall/Winter 2012||"A Soldier on My Own"||Woodkid (Song title: Iron)|
|Spring/Summer 2013||"Light"||Koudlam (Song title: Love Song)|
|Fall/Winter 2013||Anne Clark (Song title: Our Darkness)|
|Spring/Summer 2014||Pet Shop Boys (Song title: Paninaro)|
When dealing and trading Dior Homme, the reference code is often used to place the item within the season it was produced. Here we decipher a typical/standard code: 5EH1015678 E47 B6A8 (SS'05 blue glitter jeans).
'5' refers to the year, that is, 2005.
'EH' refers to the season, that is, Eté (Summer). HH refers to 'Hiver' (Winter).
'101' refers to the item group, in this case, trousers (Pantalon). Other examples: 102 refers to blazers (Veste), 105 to shirts (Chemise) and so forth.
The next 4 numbers '5678' should refer to the specific item, with jeans it will reveal the type of cut as the entire 16 digit reference code will only differ by the first 2 digits in this set of 4 numbers for the differing cut. As noted earlier, the # for this item is 5EH1015678 E47 B6A8, referring to the 21 cm cut. The # for the 19 cm variant is 5EH1011678 E47 B6A8.
'E47',is the fabric code.
The last 4, 'B6A8', is the colour code. In this particular case, 'B' refers to Bleu (blue), as in indigo blue, the main colour of the jean. 'A' refers to Argent (silver), the colour of the glitter. Another example would be B6N0 - the colour code for the SS'03 released classic blue distressed clawmark jeans painted over in matte black paint. The B6 again refers to the base colour bleu whilst the N0 refers to the black paint ('N' for Noir - black).
- Loïc Prigent (20 January 2012). "Kris Van Assche, l'essence de l'esthète".