|Founded||Cleveland, Ohio (1982)|
Directed Electronics, Inc., often abbreviated DEI, is a Orlando, Florida-based producer of car security products, including Viper car alarms and accessories. It is a subsidiary of VOXX Automotive, which is owned by VOXX International.
In 2011, Trivest sold the company to Charlesbank Capital Partners.
In March 2017, the company announced Robert Struble as their new CEO.
In July 2020, VOXX International acquired the majority of Directed's automotive aftermarket business, adding eight brands, headlined by Viper.
- "Directed Electronics starts out selling vehicle security, grows to include audio systems". sandiegouniontribune.com. 2004-11-13. Retrieved 2017-03-15.
- "CEO of Directed's Parent Retires". ceooutlook.com. 2016-02-04. Retrieved 2017-04-06.
- "DEI Holdings promotes officers". sandiegouniontribune.com. 2011-10-27. Retrieved 2017-04-06.
- "Robert Struble Appointed CEO of Vista-Based Directed". sdbj.com. 2017-03-20. Retrieved 2017-04-05.