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Industry Internet, Registrar
Founded 1998 (1998)
Founder Bhavin Turakhia
Nitin Patel
Headquarters Directiplex,
Old Nagardas Road,
Andheri (East),
Mumbai, Maharashtra 400069
Key people
Bhavin Turakhia, Founder and CEO
Divyank Turakhia, Co-founder and President
Revenue USD $350+ million
Owner Bhavin Turakhia
Divyank Turakhia
Number of employees

Directi is an Internet domain name registrar company founded in 1998 by Bhavin Turakhia, who single-handedly wrote an advanced Fraud-detection algorithm, and was instrumental in the adoption of the seventy-day grace period for businesses concerned with the registry of IANA and ICANN.[1] Directi is the first ICANN accredited registrar in India.[2] The head office of Directi is in Mumbai, India, with subdivision offices in Delhi and Bangalore; Xiamen, China; Ras al Khaimah, United Arab Emirates; and in Queensland, Australia.[3]

Directi is valued at over $300 million,[4] and has more than 1,000 employees. The company serves over 1,000,000 customers and has more than 50,000 channel partners, which is growing at a rate of 120% per annum. Directi services include communication and collaboration apps, social networking software, instant messaging, context analysis engines, anti-spam and antivirus solutions, large-scale billing and provisioning platforms, traffic monetization solutions, online advertising solutions, DNS management products, Linux and Windows server management software, and web hosting control panels.[5]

Directi has five offices in four countries.[6]

New gTLD applications[edit]

In a press release, Directi announced its more than $30 million investment for its application for 31 new generic top level domain names (gTLDs) with ICANN's new Generic top level domain expansion program. The company established Radix to serve as the applicant and eventual registry operator for all the proposed 31 gTLDs, which are: .web, .shop, .bank, .law, .music, .news, .blog, .movie, .baby, .store, .doctor, .hotel, .play, .home, .site, .website, .click, .online, .tech .one, .ping, .space, .world, .press, .chat, .city, .deals, .insurance, .loans, .app, .host and .hosting, while Directi's traditional operations retain registry services by Bigrock and PDR Ltd.[7][8]

Directi CEO Bhavin Turakhia anticipated string contention on the domain name strings. He said that his company is open to strategic partnerships with other parties. He said, "I expect there to be contention in all of them. Whether they will end up going to auction… we're completely open to strategic partnerships with other industry players who we believe can add value and join hands with us, based on merit. We'll be evaluating this on a case by case basis."[9]

When a user tries to register one of these domains through a website, mostly their own group companies then they show some price and upon proceeding with registration they make it a premium domain and shows a hefty price tag making the registration impossible.


Directi has many subsidiary businesses, both wholly owned, and JSCs, including:

  • LogicBoxes[10] - LogicBoxes provides private label domain registration and web hosting solutions. Its services include registry exchange, web hosting, email hosting, and website builder.
  • ResellerClub[10] - ResellerClub offers domain registration (gTLDs and ccTLDs), Linux and Windows hosting, mail hosting, mail anti-spam and antivirus, SSL, etc.
  • WebHosting.Info[10] - Webhosting.Info offers information about the various domain registrars worldwide, a forum for discussions about domain, and tips and news related to domain hosting.
  • Skenzo[10] - Skenzo provides traffic monetization and domain parking services.
  • BigRock - BigRock provides web hosting solutions for small businesses, professionals and individuals.[10]
  • Radix[10] - In March 2012, it was announced that Directi would be launching a new gTLD entity that would be applying for and running new extensions. Radix is partnered with ARI Registry Services for its technical, registry needs. It was not announced at that time what gTLDs Radix would be applying for, but it was clear that they intended to put together a substantial portfolio.[11]
  • .pw The Professional Web[10] - Directi has relaunched the .pw ccTLD as an Open ccTLD, targeting a professional audience with the acronym "Professional Web". It became the company's first active experience as a TLD registry.

Directi also manages second level domains in the .pw namespace. .pw is the ccTLD for Palau. There is no registration process for higher level domain names in that namespace.

Directi's corporate and operational structure is first-class, and many opportunities for revenue-generation are made available through interaction between Directi-Group companies.

CodeChef is a non-profit initiative by directi, for conducting programming contests. It hosts online programming contests every month. It also hosts various events and trainings related to programming.


  • Directi has won the PinkSlip Choice Award for the "most innovative recruitment advertisement" in 2008.
  • Directi was ranked 13th in the Deloitte and Touche Fast 50 list in 2007.[12]


Directiplex is a seven-floor facility that has been built to meet the increasing needs of Directi. It is has an area of 120,000 square feet and has the capacity for 1500 employees. Directiplex has an employee restaurant and a gaming center in the building. It was inaugurated in 2009.[13] controversy[edit]

EBS payment gateway system was targeted for exploitation at midnight of the 23rd/24 October 2013, the transaction which was disrupted was the renewal for domain, which had been transferred to an India-based webhost, the registrar of record being PDR Ltd. of the Directi Group. Directi Group systems were also targeted/abused over the course of the misappropriation of which took place between the 20th of December 2011 and the 10th of February 2014. ICANN has also been found to have knowingly failed to intervene despite their knowledge of the cybercrimes and their EAC method of resolution (they were notified of the Urgent Immediate Intervention requirement by the legitimate registrant on the 15th of October 2014).

Although Ingenico`s EBS payment gateway was used in the first cyberfraud,[5]`s Rightful owner wired a second payment, cash, in a bank-to-bank wire transfer with Standard Chartered as the intermediary. The Rightful owner was not alerted to the cybercrime until the 3rd of January, 2014, via Skype IM, directly after which he discovered he had been locked out of his hotmail account due to repeated intrusion attempts, and his gmail account had likewise been hacked, activating the "secret question" security function.`s rightful owner then reported the incident at Microsoft headquarters on the 8th of January, and informed the CEO of the Directi Group by fax from Japan on the 9th. Ingenico and EBS have refused to audit the compromised transactions.


  1. ^ "Archived copy". Archived from the original on August 29, 2012. Retrieved February 4, 2014. 
  2. ^ "Press Releases | Endurance International Group". Retrieved 2016-06-19. 
  3. ^ "Archived copy". Archived from the original on January 25, 2014. Retrieved February 4, 2014. 
  4. ^ "Directi Co-Founder (and Founder/CEO of Skenzo) Divyank Turakhia Featured on Bloomberg's UTV Network in India". 2012-08-27. Retrieved 2016-06-19. 
  5. ^ "Archived copy". Archived from the original on February 9, 2014. Retrieved February 4, 2014. 
  6. ^ "Directi Announces .pw as a Generic and Open TLD". 2012-10-08. Retrieved 2016-06-19. 
  7. ^ "Directi Invest Over $30 Million & Applies For 31 New gTLD's: Including: .Law, .Web, .Bank, .Shop". 2012-05-31. Retrieved 2016-06-19. 
  8. ^ "Directi Invest Over $30 Million & Applies For 31 New gTLD's: Including: .Law, .Web, .Bank, .Shop". 2012-05-31. Retrieved 2016-06-19. 
  9. ^ "Archived copy". Archived from the original on June 4, 2012. Retrieved February 4, 2014. 
  10. ^ a b c d e f g "Products and Businesses". Retrieved 28 January 2015. 
  11. ^ "The Directi Group launches Radix and appoints ARI Registry Services for new Top-Level Domain project". 2012-03-02. Retrieved 2016-06-19. 
  12. ^ "Archived copy". Archived from the original on January 21, 2014. Retrieved February 4, 2014. 
  13. ^ "DN Journal Newsletter - January 2010". 2010-01-21. Retrieved 2016-06-19. 

External links[edit]