Discovery Networks Deutschland

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Discovery Networks Deutschland
Cable television, Digital television
Founded 2006
Headquarters Munich, Germany
Number of locations
London, Bucharest, Budapest, Copenhagen, Madrid, Milan, Munich, Oslo, Paris, Stockholm and Warsaw
Area served
Germany, Austria and Switzerland
Key people
Magnus Kastner
Parent Discovery Communications
Website http://www.werbung.discovery.de

Discovery Networks Deutschland[1] was a branch of Discovery Networks Europe holding responsibility for overseeing Discovery Networks brands in Germany, Austria and German-speaking parts of Switzerland.Discovery Networks Deutschland's key operations are the free-to-air DMAX, Discovery Channel, Animal Planet and Discovery HD. Previously, Discovery Networks Deutschland operated Discovery Geschichte a channel based on historical events.

Like other Discovery channels in Europe. Discovery Networks Deutschland utilize existing productions from Discovery Networks Europe and Discovery Communications.

Current operations[edit]

In 2007, Discovery Networks Europe decided to localize its networks across Europe. This resulted in the establishment of Discovery Discovery Networks Deutschland, Discovery Networks Benelux, Discovery Networks Nordic, Discovery Networks UK & Ireland and Discovery Networks Italia and Discovery Networks EMEA (which served all other territories).[2][3] As of 2011, operations in the United Kingdom, Republic of Ireland, Germany, Italy, Sweden, Denmark, Norway, Finland, France and Flanders are operated by Discovery Networks Western Europe.[4][4] All other operations in Europe are operated by Discovery Networks CEEMEA in Warsaw.[5]

In early 2011, Discovery Networks International restructured its operations in Europe. In February 2011, it established two key branches which resulted in the amalgamation of its localized networks in Europe.

Discovery Networks Deutschland[edit]

DMAX[edit]

DMAX
Dmax logo.png
Launched September 2006
Owned by Discovery Networks Deutschland
Formerly called XXP
Website DMAX.de
Availability
Cable
Cablecom Channel 035 (digital CH-D)

DMAX is a men's lifestyle channel operated by Discovery Networks Deutschland free-to-air in Germany, Austria and Switzerland. Though the channel is widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.

XXP origins[edit]

  • DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted towards men.
  • Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
  • DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.
  • Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

Additional DMAX channels[edit]

With the success of the German-speaking DMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007.

Some programmes shown on DMAX[edit]

  • Was geht? Experiment am Limit (What works? Experiments at the limits) - gives solutions for childhood dreams and daily problems. e.g.: can a gun be fired underwater?
  • Die Ludolfs – vier Brüder auf’m Schrottplatz (The Ludolfs – four brothers at the scrapyard) - observes Peter, Manni, Uwe and Günther eating pasta and fiddling around on broken cars
  • D Tech - presenter Daniel Hartwich takes viewers through the world of knowledge in an entertainment
  • Fish ’n’ Fun - entertains with beautiful landscape shots, reveals fishing tricks and shows men how to make a delicious dish out of their catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaska’s waters
  • D Motor - presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
  • Moneycoach – Rette dein Geld (Money coach – save your money) - presenter Michael Requardt helps viewers out of their debt trap

The channel also features many of Discovery Communications global programs, including:

Discovery Channel[edit]

Discovery Channel (German)
Launched August 26, 1996
Owned by Discovery Networks Europe
Country Germany, Austria
Language German
Sister channel(s) DMAX
Animal Planet

Discovery Channel is the German version of the Discovery Channel. It is operated by Discovery Networks Deutschland, which is located in Munich.

It was launched on August 26, 1996 on the DF1 satellite platform. Back then, the channel was a joint-venture between Kirch Media and Discovery Communications. After DF1 merged with Premiere World in 1999, it remained on the new Premiere platform.

Kirch Media went bankrupt in 2002 and Discovery Communications subsequently became the sole owner of the channel.

The channel was later joined by sister channel with the launch on Animal Planet in 2004, Discovery Geschichte in 2005 and Discovery HD in 2006.

Discovery Channel was exclusively available through Premiere until 2009, when a new agreement was entered between Premiere and Discovery. The new contract allows the Discovery Channel to broadcast from other providers from July 1 and means that Animal Planet and Discovery Geschichte would disappear from Premiere.[6]

Animal Planet[edit]

Main article: Animal Planet Germany

Animal Planet Germany is a television channel broadcasting programmes about animals, nature and wildlife to Germany, Austria and Switzerland.

An agreement to launch the channel exclusively on the Premiere platform was signed by Discovery Networks Deutschland and Premiere in October 2003.[7] The channel launched at 9 p.m. och March 31, 2004.[8] The new Animal Planet logo was adopted in November 2008.[9]

On June 30, 2009, the channel will disappear from the Premiere platform and be replaced by its competitor Nat Geo Wild. This was the result of a new contract between Premiere and Discovery Networks in anticipation of Premiere's relaunch as Sky Deutschland in July.[10] With the new contract the channel will be able to launch on other platforms. It will be available from cable provider Unitymedia's digital cable network from July 1.[6][11]

References[edit]

  1. ^ http://www.c21media.net/resources/detail.asp?area=100&article=50589
  2. ^ "Discovery splits UK and EMEA operations". Digital Spy. January 24, 2007. 
  3. ^ "Paxton steps down as Discovery splits". Broadcast. January 23, 2007. 
  4. ^ a b "Archived copy". Archived from the original on 2011-08-21. Retrieved 2011-09-07. 
  5. ^ "Archived copy". Archived from the original on 2011-08-19. Retrieved 2011-09-07. 
  6. ^ a b "Discovery und Animal Planet bei Unitymedia". Meedia. May 26, 2009. 
  7. ^ "Premiere und DISCOVERY CHANNEL starten den neuen Sender ANIMAL PLANET" (Press release). Premiere. October 12, 2003. 
  8. ^ "Neuer Sender ANIMAL PLANET ab 31. März exklusiv auf Premiere" (Press release). Premiere. February 23, 2004. 
  9. ^ "Natursender Animal Planet legt sich neues Design zu". Quotenmeter.de. November 3, 2008. 
  10. ^ "Discovery Networks Deutschland und Premiere geben Einigung bekannt". Discovery Networks Deustchland. May 15, 2009. 
  11. ^ "Discovery Channel und Animal Planet ab 1. Juli bei Unitymedia im digitalen Kabel" (Press release). Discovery Networks Deustchland. May 26, 2009. 

External links[edit]